Čili is a restaurant chain in

Lithuania Lithuania (; lt, Lietuva ), officially the Republic of Lithuania ( lt, Lietuvos Respublika, links=no ), is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea. Lithuania ...

and

Latvia Latvia ( or ; lv, Latvija ; ltg, Latveja; liv, Leţmō), officially the Republic of Latvia ( lv, Latvijas Republika, links=no, ltg, Latvejas Republika, links=no, liv, Leţmō Vabāmō, links=no), is a country in the Baltic region of ...

. It started as a

pizza Pizza (, ) is a dish of Italian origin consisting of a usually round, flat base of leavened wheat-based dough topped with tomatoes, cheese, and often various other ingredients (such as various types of sausage, anchovies, mushrooms, onions ...

restaurant, but soon diversified into different areas.

History

In 1997, the first Čili Pica restaurant was opened on

Konstitucijos Avenue Konstitucijos Avenue (literally: ''Constitution Avenue''; lt, Konstitucijos prospektas) is one of the most important streets of Vilnius, the capital of Lithuania. It is a street where most of the largest companies headquarters are based in the ...

Vilnius Vilnius ( , ; see also other names) is the capital and largest city of Lithuania, with a population of 592,389 (according to the state register) or 625,107 (according to the municipality of Vilnius). The population of Vilnius's functional urb ...

. From 1999 onwards the company, renamed UAB Čilija, began to diversify, adding

bistro A bistro or bistrot , is, in its original Parisian incarnation, a small restaurant, serving moderately priced simple meals in a modest setting. Bistros are defined mostly by the foods they serve. French home-style cooking, and slow-cooked foods ...

s in 2000, traditional Lithuanian-style restaurants in 2002,

Chinese restaurant A Chinese restaurant is an establishment that serves a Chinese cuisine. Most of them are in the Cantonese cuisine, Cantonese style, due to the history of the Overseas Chinese, Chinese diaspora and adapted to local taste preferences, as in t ...

s in 2003, coffee shops in 2004 and

drive-ins A drive-in is a facility (such as a restaurant or movie theater) where one can drive in with an automobile for service. At a drive-in restaurant, for example, customers park their vehicles and are usually served by staff who walk or rollerskat ...

in 2006. The first restaurant outside Vilnius was opened in

Palanga Palanga (; bat-smg, Palonga; pl, Połąga; german: Polangen) is a seaside resort town in western Lithuania, on the shore of the Baltic Sea. Palanga is the busiest summer resort in Lithuania and has sandy beaches (18 km, 11 miles long ...

. The company soon expanded into other countries, opening its first non-Lithuanian restaurant in December 2001 in the Latvian city of

Liepāja Liepāja (; liv, Līepõ; see #Names and toponymy, other names) is a state city in western Latvia, located on the Baltic Sea. It is the largest-city in the Kurzeme Planning Region, Kurzeme Region and the third-largest city in the country after R ...

. As of May 2009, there were 79 outlets in five countries, some of them established via

franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...

References

External links

* Pizza chains Pizza franchises Restaurants established in 1997 Food and drink companies of Lithuania Companies based in Vilnius 1997 establishments in Lithuania Lithuanian brands {{Lithuania-stub