Álvaro Lloreda Caicedo (15 October 1903 — 10 April 1985) was a Colombian industrialist, newspaper publisher, and politician. In 1949 Lloreda, along with his brothers Mario and Alfredo, founded the newspaper ''

El País ''El País'' (; ) is a Spanish-language daily newspaper in Spain. ''El País'' is based in the capital city of Madrid and it is owned by the Spanish media conglomerate PRISA. It is the second most circulated daily newspaper in Spain . ''El ...

,'' which continues in print today. He was director of the newspaper for 25 years. A Conservative party politician, he was elected as Mayor of his hometown of

Santiago de Cali Santiago de Cali (), or Cali, is the capital of the Valle del Cauca department, and the most populous city in southwest Colombia, with 2,227,642 residents according to the 2018 census. The city spans with of urban area, making Cali the second ...

. Next he was elected to the

Congress of Colombia The Congress of the Republic of Colombia ( es, Congreso de la República de Colombia) is the name given to Colombia's bicameral national legislature. The Congress of Colombia consists of the 108-seat Senate, and the 188-seat Chamber of Repr ...

, serving in both the Chamber of Representatives and the

Senate A senate is a deliberative assembly, often the upper house or chamber of a bicameral legislature. The name comes from the ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior (Latin: ''senex'' meaning "the e ...

. In 1974, he was appointed

Ambassador of Colombia to Spain An ambassador is an official envoy, especially a high-ranking diplomat who represents a state and is usually accredited to another sovereign state or to an international organization as the resident representative of their own government or sov ...

Personal life

He married Mercedes Caicedo de Lloreda of Costa Rica. They had three children together: Elvira, Álvaro Jose and

Rodrigo Lloreda Caicedo Rodrigo is a Spanish, Portuguese and Italian name derived from the Germanic name '' Roderick'' (Gothic ''*Hroþareiks'', via Latinized ''Rodericus'' or ''Rudericus''), given specifically in reference to either King Roderic (d. 712), the last ...

. His younger son followed him into the newspaper business and politics.

Legacy and honors

*In 1985 after Lloreda's death, the city of Santiago de Cali issued a decree in his honor for his many contributions to the community.

References

1903 births 1985 deaths Alvaro People from Cali Colombian Conservative Party politicians Newspaper founders Mayors of Cali Members of the Senate of Colombia Members of the Chamber of Representatives of Colombia Ambassadors of Colombia to Spain {{Colombia-politician-stub