"(We Do It) Primo" is a song by

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

recording artist

Colette Carr Colette Mary Carr (born January 6, 1991) is an American musician and songwriter based in Los Angeles, California, United States. Carr's debut album, ''Skitszo'', a collection of previously released digital EPs, was released on July 9, 2013. "Ne ...

. The song was written by Carr, and produced by

Frankmusik Vincent James Turner (born 9 October 1985), better known by his stage name Frankmusik ( ) (and between 2011 and 2012, by the name Vincent Did It), is an English synth-pop musician. Early life Vincent was born on 9 October 1985 in the Thornton H ...

. "(We Do It) Primo" was released on May 11, 2011 by

Interscope Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Musi ...

as the first

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

from Carr's debut album ''

Skitszo ''Skitszo'' is the debut studio album by American singer-rapper Colette Carr, which was released as a whole on July 9, 2013 through Interscope. The album consists of four digital EPs, each featuring four songs, released two months apart. The full ...

''. The song was written about just having fun and a good time. "(We Do It) Primo" is musically known as a "summer anthem" by many critics. It samples Keane's song "

Somewhere Only We Know "Somewhere Only We Know" is a song composed and performed by English alternative rock band Keane, officially released as the first single from their debut album, ''Hopes and Fears'' (2004). The single peaked at number three on the UK Singles C ...

". The song garnered mainly positive reviews from music critics. Many critics called it a "fun", "terrific" and "a summer anthem". "(We Do It) Primo" failed to become a commercial success, but it did gain Carr the number one spot on Billboard's "Uncharted Chart". A corresponding

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

for "(We Do It) Primo" was directed by Nate Weaver. The purpose of the video was to introduce Carr to the public. The song was promoted through its music video being played on

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and

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

. The song is also the closing number of Carr's act in "The Cherrytree Pop Alternative Tour". The tour came to various different countries.

Background and composition

The song was written by Carr, by herself. It was described by many as " a total summer track" and a "total party tune." It samples Keane's song, "Somewhere Only We Know". "(We Do It) Primo" was released internationally on May 11, 2011 as a

CD single A CD single (sometimes abbreviated to CDS) is a music single in the form of a compact disc. The standard in the Red Book for the term ''CD single'' is an 8 cm (3-inch) CD (or Mini CD). It now refers to any single recorded onto a CD of any si ...

. "I wanted to cry of excitement. It's just the beginning," said Carr. "(We Do It) Primo" is a pop song with a length of three minutes and thirty-four seconds. It is an uptempo number. The song has

tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...

of 114 beats per minute. "(We Do It) Primo" is heavy in

synths A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and f ...

Lyrically. "(We Do It) Primo" speaks of the just having fun, with the lyrics saying "We Do It Primo", with "Primo" meaning "Of top quality or importance". The

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describes "doing it primo" by using various similes including: "sweeter than vanilla" and "slaying all of this like it was Christmas". The song differs from Carr's previous songs. One main reason was that instead of her rap/singing style, she went for a more melodic song.

Critical reception

"(We Do It) Primo" was met with mainly positive reviews. ''Freewired.com'' called it "an addictive summer-y beat ''The Prophet Blog'' gave the song a mixed review saying, "the hook is a total earworm" and called Carr "a badly dressed

Ke$ha Kesha Rose Sebert (; born March 1, 1987), formerly stylized as Ke$ha, is an American singer and songwriter. In 2005, at age 18, Kesha was signed to Kemosabe Records. Her first major success came in early 2009 after she was featured on America ...

". He did, however called the song's melody "uplifting". ''Popjustice.com'' called it "various types of brilliant" ''TotallyVivid.com'' said that sampling a Keane song could but dangerous, but Primo " cleverly only uses the briefest of moments of the song, cherry-picking the catchiest hook of the chorus." MostlyJunkFood.com gave it 5 stars and called it "addictive". The song led Carr to be compared to various other women in the music industry, including

Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...

Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...

, Fergie, and

Katy Perry Katheryn Elizabeth Hudson (born October 25, 1984), known professionally as Katy Perry, is an American singer, songwriter, and television personality. Known for her influence on modern pop music and her Camp (style), campy style, she has been ...

Chart performance

Despite being released internationally, "(We Do It) Primo" failed to chart. The song gained 250,000 song plays in its first week. This got Carr the top spot on Billboard's Uncharted Chart. "My fans got my back. I feel like I could put out a country album and they'd still support it," said Carr.

Music video

The

for "(We Do It) Primo" was directed by Nate Weaver. The video starts with Carr in her neighborhood, singing the song. In the background are different people riding bikes and skateboards.

makes an appearance in the video as one of these people. Carr goes onto various

green screens Chroma key compositing, or chroma keying, is a visual-effects and post-production technique for compositing (layering) two images or video streams together based on colour hues ( chroma range). The technique has been used in many fields to r ...

and different effects that represent the lyrics flash up on the screen. During the bridge of the song, Carr crawls through a white tent filled with glowing lights. Then, the tent closes and we see Carr open the curtain to a stage and is seen wearing a glittery body-suit, dancing with different background dancers behind her. After the dancers leave, Carr flashes two sparklers at the camera, while dancing. The video finishes with her blowing out the sparklers. The main purpose of the video was to introduce Carr and her unique style. The video for "(We Do It) Primo" was premiered on Vevo on May 18, 2011. Colette Carr called the video "purposly sloppy". ''MusicIsMyKingSizeBed.com'' called the video "freshy fresh" and called Carr "a star in the making." Like the song, the video was given positive reviews. ''BestInNewMusic.com'' said "Dunno which I like better the song or the video!" ''BlastThatBoombox.com'' said that "There really is no storyline which doesn't even matter because the song doesn't need one. The ending was a nice twist with Colette going under bed sheets to her hip underground place." During the summer season of 2011 the video was shown on commercial breaks on

and

Promotion

Before the song's release, Colette uploaded a 30-second preview to her

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channel, hoping it would attract people to buy the song. Carr performed the song as her closing number of her act at "The Cherrytree Pop Alternative Tour". The tour came to many countries including

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and parts of

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

. Carr also did various internet and radio interviews for promotion. The music video for "Primo" was shown during commercial breaks on

and

from June to September 2011.

Formats and track listings

*CD #"(We Do It) Primo" – 3:12 *Digital EP #"(We Do It) Primo" (Jump Smokers Extended Remix) – 4:43 #"(We Do It) Primo" (Alex Armes Remix) – 5:15 #"(We Do It) Primo" (Dave Aude Remix) – 7:25 #"(We Do It) Primo" (DJ Dan Remix) – 5:12 #"(We Do It) Primo" (Ming Remix) – 4:14

Chart performance

References

{{DEFAULTSORT:We Do It Primo 2011 singles Colette Carr songs 2011 songs Interscope Records singles