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Value (marketing)
Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = . The basic underlying concept of value in marketing is human needs. The basic human needs may include food, shelter, belonging, love, and self expression. Both culture and individual personality shape human needs in what is known as wants. When wants are backed by buying power, they become demands. With a consumers' wants and resources (financial ability), they demand products and services with benefits that add up to the most value and satisfaction. The four types of value include: ''functional value'', ''monetary value'', ''social value'', and ''psychological value''. The sources of value are not equally important to all consumers. How important a value is, depends on th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Serv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product (business)
In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer. In retailing, products are often referred to as '' merchandise'', and in manufacturing, products are bought as raw materials and then sold as finished goods. A service is also regarded as a type of product. In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project. A related concept is that of a sub-product, a secondary but useful result of a production process. Dangerous products, particularly physical ones, that cause injuries to consumers or bystanders may be subject to product liability. Product classification A product can be classified as tangible or intangible. A tangible product is an actual physical object that can be perceived by touch such as a build ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mathematical Relationship
In mathematics, a binary relation associates elements of one set, called the ''domain'', with elements of another set, called the ''codomain''. A binary relation over sets and is a new set of ordered pairs consisting of elements in and in . It is a generalization of the more widely understood idea of a unary function. It encodes the common concept of relation: an element is ''related'' to an element , if and only if the pair belongs to the set of ordered pairs that defines the ''binary relation''. A binary relation is the most studied special case of an -ary relation over sets , which is a subset of the Cartesian product X_1 \times \cdots \times X_n. An example of a binary relation is the "divides" relation over the set of prime numbers \mathbb and the set of integers \mathbb, in which each prime is related to each integer that is a multiple of , but not to an integer that is not a multiple of . In this relation, for instance, the prime number 2 is related to num ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Qualitative Data
Qualitative properties are properties that are observed and can generally not be measured with a numerical result. They are contrasted to quantitative properties which have numerical characteristics. Some engineering and scientific properties are qualitative. A test method can result in qualitative data about something. This can be a categorical result or a binary classification (e.g., pass/fail, go/no go, conform/non-conform). It can sometimes be an engineering judgement. The data that all share a qualitative property form a nominal category. A variable which codes for the presence or absence of such a property is called a binary categorical variable, or equivalently a dummy variable. In businesses Some important qualitative properties that concern businesses are: Human factors, ' human work capital' is probably one of the most important issues that deals with qualitative properties. Some common aspects are work, motivation, general participation, etc. Although all of thes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quantitative Data
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. Associated with the natural, applied, formal, and social sciences this research strategy promotes the objective empirical investigation of observable phenomena to test and understand relationships. This is done through a range of quantifying methods and techniques, reflecting on its broad utilization as a research strategy across differing academic disciplines. The objective of quantitative research is to develop and employ mathematical models, theories, and hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships. Quantitative data is any data that is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dollars
Dollar is the name of more than 20 currencies. They include the Australian dollar, Brunei dollar, Canadian dollar, Hong Kong dollar, Jamaican dollar, Liberian dollar, Namibian dollar, New Taiwan dollar, New Zealand dollar, Singapore dollar, United States dollar, Trinidad and Tobago Dollar and several others. The symbol for most of those currencies is the dollar sign $ in the same way as many countries using peso currencies. Economies that use a "dollar" Other territories that use a "dollar" * : Eastern Caribbean dollar * (Netherlands): US dollar * : US dollar (alongside the pound sterling) * : US dollar * : Eastern Caribbean dollar * (Netherlands): US dollar * (France): Canadian dollar (alongside the euro) * (Netherlands): US dollar * : US dollar Countries unofficially accepting "dollars" * Afghanistan: US dollar * Argentina: US dollar * Bolivia: US dollar * Cambodia: US dollar * Cuba: US dollar * Guatemala: US dollar * Lebanon: US dollar * Macau: Hong Kong ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
