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Visual Metaphor
A visual metaphor is a metaphor the medium of which is visual. Like in any other metaphor, one part of it, usually named "source", applies to another part, usually named "target", and reconstructs it. The point is that the metaphorical application or reconstruction in visual metaphor is made by means of visual tools, forms and compositions. Shimon Levi's and Arieh Cohen Ship Building (known also as Boat House) is an example of visual metaphor: its source is a ship, its target is a building, and the building is ship shaped. The visual metaphors philosopher Michalle Gal defines metaphor as made of three parts: source, target, and emergent properties which are gained by the combination of the source and target in a new composition, and reconstructs the target anew. According to Gal, and contrary to theories of conceptual metaphor, emergent properties cannot be pre-conceptualized and can be possessed only by the specific metaphor: a ship made of cement applies only to the Ship Building. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Visual Metaphor
A visual metaphor is a metaphor the medium of which is visual. Like in any other metaphor, one part of it, usually named "source", applies to another part, usually named "target", and reconstructs it. The point is that the metaphorical application or reconstruction in visual metaphor is made by means of visual tools, forms and compositions. Shimon Levi's and Arieh Cohen Ship Building (known also as Boat House) is an example of visual metaphor: its source is a ship, its target is a building, and the building is ship shaped. The visual metaphors philosopher Michalle Gal defines metaphor as made of three parts: source, target, and emergent properties which are gained by the combination of the source and target in a new composition, and reconstructs the target anew. According to Gal, and contrary to theories of conceptual metaphor, emergent properties cannot be pre-conceptualized and can be possessed only by the specific metaphor: a ship made of cement applies only to the Ship Building. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conceptual Metaphor
In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another. An example of this is the understanding of quantity in terms of directionality (e.g. "the price of peace is ''rising''") or the understanding of time in terms of money (e.g. "I ''spent'' time at work today"). A conceptual domain can be any mental organization of human experience. The regularity with which different languages employ the same metaphors, often perceptually based, has led to the hypothesis that the mapping between conceptual domains corresponds to neural mappings in the brain. This theory has gained wide attention, although some researchers question its empirical accuracy. This idea, and a detailed examination of the underlying processes, was first extensively explored by George Lakoff and Mark Johnson in their work ''Metaphors We Live By'' in 1980. Since then, the field of metaphor studies within the larger discip ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Image
An image is a visual representation of something. It can be two-dimensional, three-dimensional, or somehow otherwise feed into the visual system to convey information. An image can be an artifact, such as a photograph or other two-dimensional picture, that resembles a subject. In the context of signal processing, an image is a distributed amplitude of color(s). In optics, the term “image” may refer specifically to a 2D image. An image does not have to use the entire visual system to be a visual representation. A popular example of this is of a greyscale image, which uses the visual system's sensitivity to brightness across all wavelengths, without taking into account different colors. A black and white visual representation of something is still an image, even though it does not make full use of the visual system's capabilities. Images are typically still, but in some cases can be moving or animated. Characteristics Images may be two or three-dimensional, such as a ph ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Analogy
Analogy (from Greek ''analogia'', "proportion", from ''ana-'' "upon, according to" lso "against", "anew"+ ''logos'' "ratio" lso "word, speech, reckoning" is a cognitive process of transferring information or meaning from a particular subject (the analog, or source) to another (the target), or a linguistic expression corresponding to such a process. In a narrower sense, analogy is an inference or an argument from one particular to another particular, as opposed to deduction, induction, and abduction, in which at least one of the premises, or the conclusion, is general rather than particular in nature. The term analogy can also refer to the relation between the source and the target themselves, which is often (though not always) a similarity, as in the biological notion of analogy. Analogy plays a significant role in problem solving, as well as decision making, argumentation, perception, generalization, memory, creativity, invention, prediction, emotion, explanation, concep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Connotation
A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. For example, a stubborn person may be described as being either ''strong-willed'' or ''pig-headed''; although these have the same literal meaning (''stubborn''), ''strong-willed'' connotes admiration for the level of someone's will (a positive connotation), while ''pig-headed'' connotes frustration in dealing with someone (a negative connotation). Usage "Connotation" branches into a mixture of different meanings. These could include the contrast of a word or phrase with its primary, literal meaning (known as a denotation), with what that word or phrase specifically denotes. The connotation essentially relates to how anything may be associated with a word or phras ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Denotation
In linguistics and philosophy, the denotation of an expression is its literal meaning. For instance, the English word "warm" denotes the property of being warm. Denotation is contrasted with other aspects of meaning including connotation. For instance, the word "warm" may evoke calmness or cosiness, but these associations are not part of the word's denotation. Similarly, an expression's denotation is separate from pragmatic inferences it may trigger. For instance, describing something as "warm" often implicates that it is not hot, but this is once again not part of the word's denotation. Denotation plays a major role in several fields. Within philosophy of language, denotation is studied as an important aspect of meaning. In mathematics and computer science, assignments of denotations are assigned to expressions are a crucial step in defining interpreted formal languages. The main task of formal semantics is to reverse engineer the computational system which assigns denotations ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metaphor
A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another. It may provide (or obscure) clarity or identify hidden similarities between two different ideas. Metaphors are often compared with other types of figurative language, such as antithesis, hyperbole, metonymy, and simile. One of the most commonly cited examples of a metaphor in English literature comes from the "All the world's a stage" monologue from '' As You Like It'': All the world's a stage, And all the men and women merely players; They have their exits and their entrances And one man in his time plays many parts, His Acts being seven ages. At first, the infant... :—William Shakespeare, '' As You Like It'', 2/7 This quotation expresses a metaphor because the world is not literally a stage, and most humans are not literally actors and actresses playing roles. By asserting that the world is a stage, Shakespeare uses points of comparison between the world an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Abstract Art
Abstract art uses visual language of shape, form, color and line to create a composition which may exist with a degree of independence from visual references in the world. Western art had been, from the Renaissance up to the middle of the 19th century, underpinned by the logic of perspective and an attempt to reproduce an illusion of visible reality. By the end of the 19th century many artists felt a need to create a new kind of art which would encompass the fundamental changes taking place in technology, science and philosophy. The sources from which individual artists drew their theoretical arguments were diverse, and reflected the social and intellectual preoccupations in all areas of Western culture at that time. Abstract art, non-figurative art, non-objective art, and non-representational art are all closely related terms. They have similar, but perhaps not identical, meanings. Abstraction indicates a departure from reality in depiction of imagery in art. This departure ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persuasion
Persuasion or persuasion arts is an umbrella term for Social influence, influence. Persuasion can influence a person's Belief, beliefs, Attitude (psychology), attitudes, Intention, intentions, Motivation, motivations, or Behavior, behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a Classics, classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetorical Device
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action. Rhetorical devices evoke an emotional response in the audience through use of language, but that is not their primary purpose. Rather, by doing so, they seek to make a position or argument more compelling than it would otherwise be. Modes of persuasion Originating from Aristotle's ''Rhetoric'', the four modes of persuasion in an argument are as follows: ;Logos : is an appeal to logic using intellectual reasoning and argument structure such as giving claims, sound reasons for them, and supporting evidence.Selzer, J. (2004). Rhetorical Analysis: Understanding How Texts Persuade Readers. In C. Bazerman & P. Prior (Eds.), ''What Writing Do ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Screenplay
''ScreenPlay'' is a television drama anthology series broadcast on BBC2 between 9 July 1986 and 27 October 1993. Background After single-play anthology series went off the air, the BBC introduced several showcases for made-for-television, feature length filmed dramas, including ''ScreenPlay''. Various writers and directors were utilized on the series. Writer Jimmy McGovern was hired by producer George Faber to pen a series five episode based upon the Merseyside needle exchange programme of the 1980s. The episode, directed by Gillies MacKinnon, was entitled ''Needle'' and featured Sean McKee, Emma Bird, and Pete Postlethwaite''.'' The last episode of the series was titled "Boswell and Johnson's Tour of the Western Islands" and featured Robbie Coltrane as English writer Samuel Johnson, who in the autumn of 1773, visits the Hebrides off the north-west coast of Scotland. That episode was directed by John Byrne and co-starred John Sessions and Celia Imrie. Some scenes were shot a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
