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Umbrella Brand
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines (e.g. brand extension). Umbrella branding strategy Marketers may increase the chance of success for a new product launch by using a sub-brand name and a parent brand name simultaneously. In the article by Howard Pong Yuen LA ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soapma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Earth Challenge
The Virgin Earth Challenge was a competition offering a $25 million prize for whoever could demonstrate a commercially viable design which results in the permanent removal of greenhouse gases out of the Earth's atmosphere to contribute materially in global warming avoidance. The prize was conceived by Richard Branson, and was announced in London on 9 February 2007 by Branson and former US Vice President Al Gore. Among more than 2600 applications, 11 finalists were announced on 2 November 2011. These were Biochar Solutions, from the US; Biorecro, Sweden; Black Carbon, Denmark; Carbon Engineering, Canada; Climeworks, Switzerland; COAWAY, US; Full Circle Biochar, US; Global Thermostat, US; Kilimanjaro Energy, US; Smartstones – Olivine Foundation, Netherlands, and The Savory Institute, US. The prize was never awarded. In 2019, Virgin took the prize website offline after having kept the 11 finalists in suspension for eight years. Al Gore had withdrawn from the jury earlie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Life Care
Virgin Life Care is a fitness group in South Africa owned by Virgin Group. It has a head office in Claremont, Cape Town, and is part of the Virgin Active Virgin Active is a chain of health clubs in South Africa, Botswana, Namibia, Italy, Australia, Singapore, Thailand and the United Kingdom. History Virgin Active was founded in 1999. Their first club opened in Preston, Lancashire that year. I ... Group in South Africa. References External links * Companies based in Cape Town Medical and health organisations based in South Africa L {{SouthAfrica-company-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Spa
Virgin Group Ltd. is a British multinational venture capital conglomerate founded by Richard Branson and Nik Powell in February 1970. Virgin Group's date of incorporation is listed as 1989 by the Companies House, who class it as a holding company; however Virgin's business and trading activities date back to the 1970s. The net worth of Virgin Group was estimated at £5–5.5 billion as of November 2014. History The name "Virgin" arose in 1970 when Richard Branson and Nik Powell formed a record shop, first as mail order and in 1971 with a physical store. They considered themselves virgins in business. Branson has described the "V" in the logo as an expressive tick, representing the Virgin seal of approval. The original logo from 1973 was a completely different design intended to be used for the record company that was founded by Richard Branson and Nik Powell. The logo was designed by British science-fiction artist and designer Roger Dean. According to Richard Branson in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Vacations
Virgin Vacations was the inclusive tour arm of Virgin Atlantic featuring land components (hotel packages, tours, etc.) in combination with Virgin Atlantic air to London. It was initially established in 1994. In May 2002, Virgin Vacations became a separate company after partnering with other airline carriers traveling to various worldwide destinations. Virgin Vacations offered travel packages to Europe, Asia, the South Pacific, Central America, South America, and South Africa. Travellers had the option of choosing complete vacation packages or the opportunity to create their own personalized vacation. Virgin Vacations ceased operations March 31, 2019. Virgin Vacations was an allied member of United States Tour Operators Association (USTOA). References External links * {{Virgin Group V Transport companies established in 1994 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Interactive
Virgin Interactive Entertainment (later renamed Avalon Interactive) was the video game publishing division of British conglomerate the Virgin Group. It developed and published games for major platforms and employed developers, including Westwood Studios co-founder Brett Sperry and ''Earthworm Jim'' creators David Perry and Doug TenNapel. Others include video game composer Tommy Tallarico and animators Bill Kroyer and Andy Luckey. Formed as Virgin Games in 1983, and built around a small development team called the Gang of Five, the company grew significantly after purchasing budget label Mastertronic in 1987. As Virgin's video game division grew into a multimedia powerhouse, it crossed over to other industries from toys to film to education. To highlight its focus beyond video games and on multimedia, the publisher was renamed Virgin Interactive Entertainment in 1993. As result of a growing trend throughout the 1990s of media companies, movie studios and telecom firms invest ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Books
Virgin Books is a British book publisher 90% owned by the publishing group Random House, and 10% owned by Virgin Group, the company originally set up by Richard Branson as a record company. History Virgin established its book publishing arm in the late 1970s; in the latter part of the 1980s Virgin purchased several existing companies, including WH Allen, well known among ''Doctor Who'' fans for their Target Books imprint; Virgin Books was incorporated into WH Allen in 1989, but in 1991 WH Allen was renamed Virgin Publishing Ltd. Virgin Publishing's early success came with the ''Doctor Who'' New Adventures novels, officially licensed full-length novels carrying on the story of the popular science-fiction television series following its cancellation in 1989. Virgin published this series from 1991 to 1997, as well as a range of ''Doctor Who'' reference books from 1992 to 1998 under the Doctor Who Books imprint. In recent times the company is best known for its commercial non- ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Atlantic
Virgin Atlantic, a trading name of Virgin Atlantic Airways Limited and Virgin Atlantic International Limited, is a British airline with its head office in Crawley, England. The airline was established in 1984 as British Atlantic Airways, and was originally planned by its co-founders Randolph Fields and Alan Hellary to fly between London and the Falkland Islands. Soon after changing the name to Virgin Atlantic Airways, Fields sold his shares in the company after disagreements with Richard Branson over the management of the company. The maiden flight from Gatwick Airport to Newark International Airport took place on 22 June 1984. The airline along with Virgin Holidays is controlled by a holding company, Virgin Atlantic Limited, which is 51% owned by the Virgin Group and 49% by Delta Air Lines. It is administratively separate from other Virgin-branded airlines. Virgin Atlantic Airways Limited and Virgin Atlantic International Limited both hold Civil Aviation Authority (CAA) Type ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Fuels
Virgin Green Fund was established in 2007 to invest in companies in the renewable energy Renewable energy is energy that is collected from renewable resources that are naturally replenished on a human timescale. It includes sources such as sunlight, wind, the movement of water, and geothermal heat. Although most renewable energy ... and resource efficiency sectors in the US and Europe. It closed in 2014. Investment history The fund's first fundraising round raised $199m from Virgin and other investors. A notable initial investor was Wolverhampton City Council. The fund's investment focus is on established businesses rather than start ups. It had invested in 10 businesses out of 3,700 considered as of 2010. Portfolio As of April 2010 Virgin Green Fund's portfolio included: * Gevo * Solyndra * Odersun * Metrolight * Wildcat Discovery Technologies * DuraTherm * Seven Seas * Quench USA * GreenRoad Shutdown In 2014, the firm was closed down by the Virgin Group. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Hot Air Balloon
Virginity is the state of a person who has never engaged in sexual intercourse. The term ''virgin'' originally only referred to sexually inexperienced women, but has evolved to encompass a range of definitions, as found in traditional, modern and ethical concepts. Heterosexual individuals may or may not consider loss of virginity to occur only through penile-vaginal penetration, while people of other sexual orientations often include oral sex, anal sex, or mutual masturbation in their definitions of losing one's virginity. There are cultural and religious traditions that place special value and significance on this state, predominantly towards unmarried females, associated with notions of personal purity, honor, and worth. Like chastity, the concept of virginity has traditionally involved sexual abstinence. The concept of virginity usually involves moral or religious issues and can have consequences in terms of social status and in interpersonal relationships.See her an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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