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Typographical
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, number ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Point (typography)
In typography, the point is the smallest unit of measure. It is used for measuring font size, leading, and other items on a printed page. The size of the point has varied throughout printing's history. Since the 18th century, the size of a point has been between 0.18 and 0.4 millimeters. Following the advent of desktop publishing in the 1980s and 1990s, digital printing has largely supplanted the letterpress printing and has established the DTP point (DeskTop Publishing point) as the ''de facto'' standard. The DTP point is defined as of an international inch () and, as with earlier American point sizes, is considered to be of a pica. In metal type, the point size of the font describes the height of the metal body on which the typeface's characters were cast. In digital type, letters of a font are designed around an imaginary space called an '' em square''. When a point size of a font is specified, the font is scaled so that its em square has a side length of that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Letter Case
Letter case is the distinction between the letters that are in larger uppercase or capitals (or more formally ''majuscule'') and smaller lowercase (or more formally ''minuscule'') in the written representation of certain languages. The writing systems that distinguish between the upper and lowercase have two parallel sets of letters, with each letter in one set usually having an equivalent in the other set. The two case variants are alternative representations of the same letter: they have the same name and pronunciation and are treated identically when sorting in alphabetical order. Letter case is generally applied in a mixed-case fashion, with both upper and lowercase letters appearing in a given piece of text for legibility. The choice of case is often prescribed by the grammar of a language or by the conventions of a particular discipline. In orthography, the uppercase is primarily reserved for special purposes, such as the first letter of a sentence or of a proper nou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Line Length
In typography, line length is the width of a block of typeset text, usually measured in units of length like inches or points or in characters per line (in which case it is a measure). A block of text or paragraph has a maximum line length that fits a determined design. If the lines are too short then the text becomes disjointed; if they are too long, the content loses rhythm as the reader searches for the start of each line. Line length is determined by typographic parameters based on a formal grid and template with several goals in mind: balance and function for fit and readability with a sensitivity to aesthetic style in typography. Typographers adjust line length to aid legibility or copy fit. Text can be flush left and ragged right, flush right and ragged left, or justified where all lines are of equal length. In a ragged right setting, line lengths vary to create a ragged right edge. Sometimes this can be visually satisfying. For justified and ragged right settings ty ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typesetting
Typesetting is the composition of text by means of arranging physical ''type'' (or ''sort'') in mechanical systems or '' glyphs'' in digital systems representing '' characters'' (letters and other symbols).Dictionary.com Unabridged. Random House, Inc. 23 December 2009Dictionary.reference.com/ref> Stored types are retrieved and ordered according to a language's orthography for visual display. Typesetting requires one or more fonts (which are widely but erroneously confused with and substituted for typefaces). One significant effect of typesetting was that authorship of works could be spotted more easily, making it difficult for copiers who have not gained permission. Pre-digital era Manual typesetting During much of the letterpress era, movable type was composed by hand for each page by workers called compositors. A tray with many dividers, called a case, contained cast metal '' sorts'', each with a single letter or symbol, but backwards (so they would print correctly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metal Movable Type
Movable type (US English; moveable type in British English) is the system and technology of printing and typography that uses movable components to reproduce the elements of a document (usually individual alphanumeric characters or punctuation marks) usually on the medium of paper. The world's first movable type printing technology for paper books was made of porcelain materials and was invented around AD 1040 in China during the Northern Song dynasty by the inventor Bi Sheng (990–1051). The earliest printed paper money with movable metal type to print the identifying code of the money was made in 1161 during the Song dynasty. In 1193, a book in the Song dynasty documented how to use the copper movable type. The oldest extant book printed with movable metal type, Jikji, was printed in Korea in 1377 during the Goryeo dynasty. The spread of both movable-type systems was, to some degree, limited to primarily East Asia. The development of the printing press in Europe may have ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Compositor (typesetting)
Typesetting is the composition of text by means of arranging physical ''type'' (or ''sort'') in mechanical systems or ''glyphs'' in digital systems representing '' characters'' (letters and other symbols).Dictionary.com Unabridged. Random House, Inc. 23 December 2009Dictionary.reference.com/ref> Stored types are retrieved and ordered according to a language's orthography for visual display. Typesetting requires one or more fonts (which are widely but erroneously confused with and substituted for typefaces). One significant effect of typesetting was that authorship of works could be spotted more easily, making it difficult for copiers who have not gained permission. Pre-digital era Manual typesetting During much of the letterpress era, movable type was composed by hand for each page by workers called compositors. A tray with many dividers, called a case, contained cast metal '' sorts'', each with a single letter or symbol, but backwards (so they would print correctly). Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information Age
The Information Age (also known as the Computer Age, Digital Age, Silicon Age, or New Media Age) is a historical period that began in the mid-20th century. It is characterized by a rapid shift from traditional industries, as established during the Industrial Revolution, to an economy centered on information technology. The onset of the Information Age has been linked to the development of the transistor in 1947, the optical amplifier in 1957, and Unix time, which began on January 1, 1970 and serves as the basis for Coordinated Universal Time and the Network Time Protocol. These technological advances have had a significant impact on the way information is processed and transmitted. According to the United Nations Public Administration Network, the Information Age was formed by capitalizing on computer microminiaturization advances, which led to modernized information systems and internet communications as the driving force of social evolution. Overview of early develop ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Recognition
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light. Brand awareness consists of two components: brand recall and brand recognition. Several studies have shown that these two components operate in fundamentall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Serif
In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface (or serifed typeface), and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" (in German, ) or "Gothic", and serif typefaces as "roman". Origins and etymology Serifs originated from the first official Greek writings on stone and in Latin alphabet with inscriptional lettering—words carved into stone in Roman antiquity. The explanation proposed by Father Edward Catich in his 1968 book ''The Origin of the Serif'' is now broadly but not universally accepted: the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush marks, which flared at stroke ends and corners, creating serifs. Another theory is that serifs were devised to neaten ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trajan Typeface Specimen
Trajan ( ; la, Caesar Nerva Traianus; 18 September 539/11 August 117) was Roman emperor from 98 to 117. Officially declared ''optimus princeps'' ("best ruler") by the Roman Senate, senate, Trajan is remembered as a successful soldier-emperor who presided over one of the greatest military expansions in Roman history and led the empire to attain its greatest Roman expansion, territorial extent by the time of his death. He is also known for his philanthropic rule, overseeing extensive public #Building activities, building programs and implementing Cura Annonae, social welfare policies, which earned him his enduring reputation as the second of the Five Good Emperors who presided over an era of peace within the Empire and prosperity in the History of the Mediterranean region, Mediterranean world. Trajan was born in Italica, close to modern Seville in present-day Spain, a small Roman ''municipium'' founded by Italic peoples, Italic settlers in the Roman province, province of Hisp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Letter Form
A letterform, letter-form or letter form, is a term used especially in typography, palaeography, calligraphy and epigraphy to mean a letter's shape. A letterform is a type of glyph, which is a specific, concrete way of writing an abstract character or grapheme. For example, medieval scholars may discuss the particular handwritten letterforms that distinguish one script from another. The history of letterforms is discussed in fields of study relating to materials used in writing. Epigraphy includes the study of letterforms carved in stone or other permanent materials. Palaeography is the study of writing in ancient and medieval manuscripts. Calligraphy treats the letterforms of decorative writing, usually in ink. In the field of typography, type design is the process of designing typefaces that consist of sets of letterforms for use with metal print or computer. More broadly letterforms may be discussed wherever letters appear stylistically—in graffiti for example. In context ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Comic Book Artist
A cartoonist is a visual artist who specializes in both drawing and writing cartoons (individual images) or comics (sequential images). Cartoonists differ from comics writers or comic book illustrators in that they produce both the literary and graphic components of the work as part of their practice. Cartoonists may work in a variety of formats, including booklets, comic strips, comic books, editorial cartoons, graphic novels, manuals, gag cartoons, storyboards, posters, shirts, books, advertisements, greeting cards, magazines, newspapers, webcomics, and video game packaging. Terminology Cartoonists may also be denoted by terms such as comics artist, comic book artist, graphic novel artist or graphic novelist. Ambiguity may arise because "comic book artist" may also refer to the person who only illustrates the comic, and "graphic novelist" may also refer to the person who only writes the script. History The English satirist and editorial cartoonist William Hogar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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