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Tent-pole Programming
In broadcast programming and motion pictures, a tent-pole or tentpole is a program or film that supports the financial performance of a film studio or television network. It is an analogy for the way a strong central pole provides a stable structure to a tent. A tent-pole film may be expected to support the sale of tie-in merchandise. Types In the film industry, ''tent-poles'' are sometimes widely released initial offerings in a string of releases and are expected by studios to turn a profit in a short period of time. Such programming is often accompanied by larger budgets and heavy promotion. A tentpole movie, for example, is a film that is expected to support a wide range of ancillary tie-in products such as toys and games. Examples An example of this strategy in television is to schedule a popular television program alongside new or unknown programming, in an attempt to keep audience viewers watching after the flagship program is over; a prominent example is the long-running ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Programming
Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with other broadcasters' shows. Most broadcast television shows are presented weekly in prime time or daily in other dayparts, though exceptions are not rare. At a micro level, scheduling is the minute planning of the transmission; what to broadcast and when, ensuring an adequate or maximum utilization of airtime. Television scheduling strategies are employed to give shows the best possible chance of attracting and retaining an audience. They are used to deliver shows to audiences when they are most likely to want to watch them and deliver audiences to advertisers in the composition that makes their advertising most lik ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Motion Picture
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photography, photographing actual scenes with a movie camera, motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of computer-generated imagery, CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still imag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tie-in
A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property. Tie-ins are authorized by the owners of the original property, and are a form of cross-promotion used primarily to generate additional income from that property and to promote its visibility. Types Common tie-in products include literary works, which may be novelizations of a media property, original novels or story collections inspired by the property, or republished previously existing books, such as the novels on which a media property was based, with artwork or photographs from the property. According to publishing industry estimates, about one or two percent of the audience of a film will buy its novelization, making these relatively inexpensively produced works a commercially attractive proposition in the case of blockbuster film franchises. Although increasingly also a domain of previ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Program
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival storag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Star Trek
''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the eponymous 1960s television series and quickly became a worldwide pop-culture phenomenon. The franchise has expanded into various films, television series, video games, novels, and comic books. With an estimated $10.6 billion in revenue, it is one of the most recognizable and highest-grossing media franchises of all time. The franchise began with ''Star Trek: The Original Series'', which debuted in the US on September 8, 1966 and aired for three seasons on NBC. It was first broadcast on September 6, 1966 on Canada's CTV network. It followed the voyages of the crew of the starship USS ''Enterprise'', a space exploration vessel built by the United Federation of Planets in the 23rd century, on a mission "to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before". In creating ''Star Trek'', Roddenberry w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hammocking
Hammocking is a technique used in broadcast programming whereby an unpopular television program is scheduled between two popular ones in the hope that viewers will watch it, using the analogy of a hammock hanging between two strong and established trees. Also related is the concept of tent-pole programming, or using popular, well-established television shows scheduled in pivotal time periods to boost the ratings of the shows around them. Used especially for new shows, Hammocking is limited to prime time, where "appointment television" is strong. The main theory in play is that audiences are less likely to change channels for a single time slot. Presupposing that there are three available time slots, the weakest show would, under a hammocking strategy, be placed in the middle slot so that its lead-in, the show that airs before it, is a series popular enough to create a coattail effect when a viewer leaves the television on the same station; to keep people watching, another popular ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Flow
Audience flow describes how people move through media offerings in a temporal sequence. Stable patterns of audience flow were first identified in the early twentieth century when radio broadcasters noticed the tendency of audiences to stay tuned to one program after another. By the 1950s, television audiences were demonstrating similar patterns of flow. Not long thereafter, social scientists began to quantify patterns of television audience flow and its determinants. Audience flow continues to characterize linear media consumption. Newer forms of nonlinear media evidence analogous patterns of “attention flow.” Flow in linear media Radio and network television arrange content in a linear sequence determined by the broadcaster. Commercial media, who sell audiences to advertisers, do what they can to attract and retain audiences. By the 1930s, audience measurement made radio listeners “visible” to stations and allowed them to assess which program sequences kept people listen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blockbuster (entertainment)
A blockbuster is a work of entertainment—typically used to describe a feature film produced by a major film studio, but also other media—that is highly popular and financially successful. The term has also come to refer to any large-budget production ''intended'' for "blockbuster" status, aimed at mass markets with associated merchandising, sometimes on a scale that meant the financial fortunes of a film studio or a distributor could depend on it. The term originated from the Blockbuster bomb which were used in World War II. Etymology The term began to appear in the American press in the early 1940s, referring to aerial bombs capable of destroying a whole block of buildings. Its first known use in reference to films was in May 1943, when advertisements in ''Variety'' and ''Motion Picture Herald'' described the RKO film, '' Bombardier'', as "The block-buster of all action-thrill-service shows!" Another trade advertisement in 1944 boasted that the war documentary, '' With the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Event Movie
An event film or event movie is a blockbuster film whose release itself is considered a major event. Criteria It could be a highly anticipated sequel or a big budget film with state-of-the-art special effects or major stars generating considerable attention. Although it is subjective what is and what isn't considered an event movie, they are usually among the highest-grossing movies in their years of release and become a part of popular culture. Examples Steven Spielberg's ''Jaws'' from 1975 is the first film that was considered an event movie at the time of its release, but some sources also retroactively apply the term to earlier films such as ''The Birth of a Nation'' (1915), ''Gone with the Wind'' (1939), and '' Ben-Hur'' (1959). Examples more recent than Jaws include Spielberg's ''Jurassic Park'' (1993), James Cameron's ''Titanic'' (1997), ''Spider-Man'' (2002) and ''Avatar'' (2009) alongside the ''Star Wars'' (1977-present), ''Harry Potter'' (2001-2010), and ''Lord of the Rin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Four-quadrant Movie
In the Cinema of the United States, Hollywood movie industry, a four-quadrant movie is one which appeals to all four major demographic "quadrants" of the moviegoing audience: both male and female, and both over- and under-25s. Criteria Films are generally aimed at at least two such quadrants, and most Tent-pole (entertainment), tent-pole films are four-quadrant movies. A film's budget is often correlated to the number of quadrants the film is expected to reach, and movies are rarely produced if not focused on at least two quadrants. Examples Although four-quadrant movies are generally family-friendly, this is not a requirement. Titanic (1997 film), ''Titanic'', which was the highest grossing film ever following its theatrical run, has been cited as a strong example of a four-quadrant movie that blended action and romance in a historical setting to appeal to all four quadrants. Some other films exhibiting this quality may be comedic (such as ''Meet the Parents'') or horror films, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Highest-grossing Films
Films generate income from several revenue streams, including theatrical exhibition, home video, television broadcast rights, and merchandising. However, theatrical box-office earnings are the primary metric for trade publications in assessing the success of a film, mostly because of the availability of the data compared to sales figures for home video and broadcast rights, but also because of historical practice. Included on the list are charts of the top box-office earners (ranked by both the nominal and real value of their revenue), a chart of high-grossing films by calendar year, a timeline showing the transition of the highest-grossing film record, and a chart of the highest-grossing film franchises and series. All charts are ranked by international theatrical box-office performance where possible, excluding income derived from home video, broadcasting rights, and merchandise. Traditionally, war films, musicals, and historical dramas have been the most popular genres ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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