Temporal Typography
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Temporal Typography
Temporal typography is typography that appears to move or change over time. It normally appears in screen-based media, and in particular title sequences, TV station idents, and advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a .... Within the field of typography, letterforms typically embody either static or kinetic forms. However there is another category of typography that escapes the purely static or purely kinetic. Unlike static typography, these forms are not bound by one iteration within a singular viewing experience. Similar to kinetic type, temporal typography carries the stamp of time but is not relegated to movement or time-based media. Temporal letterforms have the ability to manifest themselves in both static and kinetic ways, as well as physical and digital w ...
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Typography
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers ...
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Mass Media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media ...
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Television Station
A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's surface to any number of tuned receivers simultaneously. Overview Most often the term "television station" refers to a station which broadcasts structured content to an audience or it refers to the organization that operates the station. A terrestrial television transmission can occur via analog television signals or, more recently, via digital television signals. Television stations are differentiated from cable television or other video providers in that their content is broadcast via terrestrial radio waves. A group of television stations with common ownership or affiliation are known as a TV network and an individual station within the network is referred to as O&O or affiliate, respectively. Because television station signals u ...
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Station Identification
Station identification (ident, network ID or channel ID or bumper) is the practice of radio and television stations and broadcast network, networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a "sounder" or "stinger", more generally as a station or network ID). This may be to satisfy requirements of licensing authorities, a form of branding, or a combination of both. As such, it is closely related to production logos, used in television and cinema alike. Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs. Asia Idents are known as a ''montage'' in Thailand and the Malay world (except Indonesia), and as an ''interlude'' in Cambodia and Vietnam. Philippines Station identifications in the Philippines differ from the vernacular meaning in most of the world. They describe what would be r ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Kinetic Type
Kinetic typography—the technical name for "moving text"—is an animation technique mixing motion and text to express ideas using video animation. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion. History With the advent of film and graphic animation, the possibility of matching text and motion emerged. Examples of animated letter-forms appeared as early as 1899 in the advertising work of George Melies. Early feature films contained temporal typography, but this was largely static text, presented sequentially and subjected to cinematic transitions. It was not until the 1960s that opening titles began to feature typography that was truly kinetic. Scholars recognize the first feature film to extensively use kinetic typography as Alfred Hitchcock's '' North by Northwest'' (1959). This film's opening title sequence—created by Saul Bass—contained animated text, featuring credits that "flew" in from off-screen, and finally fade ...
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Typography
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers ...
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