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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Politics
Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studies politics and government is referred to as political science. It may be used positively in the context of a "political solution" which is compromising and nonviolent, or descriptively as "the art or science of government", but also often carries a negative connotation.. The concept has been defined in various ways, and different approaches have fundamentally differing views on whether it should be used extensively or limitedly, empirically or normatively, and on whether conflict or co-operation is more essential to it. A variety of methods are deployed in politics, which include promoting one's own political views among people, negotiation with other political subjects, making laws, and exercising internal and external force, including wa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Factoid
A factoid is either an invented or assumed statement presented as a fact, ''or'' a true but brief or trivial item of news or information. The term was coined in 1973 by American writer Norman Mailer to mean a piece of information that becomes accepted as a fact even though it is not actually true, or an invented fact believed to be true because it appears in print.Paul Dickson (writer), Dickson, Paul (April 30, 2014)"The origins of writerly words" ''Time (magazine), Time''. Retrieved November 14, 2015. Since the term's invention in 1973, it has become used to describe a brief or trivial item of news or information. Usage The term was neologism, coined by American writer Norman Mailer in his 1973 biography of Marilyn Monroe. Mailer described factoids as "facts which have no existence before appearing in a magazine or newspaper", and formed the word by combining the word ''fact'' and the ending ''-oid'' to mean "similar but not the same". ''The Washington Times'' described Mailer's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fact Sheet
A factsheet, fact sheet or fact file is a single page document containing essential information about a product, substance, service or other topic. Factsheets are frequently used to provide information to an end user, consumer or member of the public in concise, simple language. They generally contain key safety points, operating instructions or basic information about a topic depending on the purpose of the fact sheet. Typical contents Factsheets frequently make use of elements such as lists, tables and diagrams to convey meaning quickly and effectively. The language and content of a factsheet depend on its target audience; a factsheet aimed at professional engineers may use more technical language than one aimed at an end-user. History Factsheets were traditionally printed and physically distributed, often included in the packaging of a product. Many manufacturers now provide digital factsheets as well as or instead of paper-and-ink documents. Examples *The World Health Orga ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Framing (social Sciences)
In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality. Framing can manifest in thought or interpersonal communication. ''Frames in thought'' consist of the mental representations, interpretations, and simplifications of reality. ''Frames in communication'' consist of the communication of frames between different actors. Framing is a key component of sociology, the study of social interaction among humans. Framing is an integral part of conveying and processing data on a daily basis. Successful framing techniques can be used to reduce the ambiguity of intangible topics by contextualizing the information in such a way that recipients can connect to what they already know. In social theory, framing is a schema of interpretation, a collection of anecdotes and stereotypes, that individuals rely on to understand and respond to events. Goffman, E. (1974). ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, style ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Election Campaign Terminology
An election is a formal group decision-making process by which a population chooses an individual or multiple individuals to hold Public administration, public office. Elections have been the usual mechanism by which modern representative democracy has operated since the 17th century. Elections may fill offices in the legislature, sometimes in the executive (government), executive and judiciary, and for local government, regional and local government. This process is also used in many other private and business organisations, from clubs to voluntary associations and corporations. The global use of elections as a tool for selecting representatives in modern representative democracies is in contrast with the practice in the democratic archetype, ancient History of Athens, Athens, where the elections were considered an oligarchy, oligarchic institution and most political offices were filled using sortition, also known as allotment, by which officeholders were chosen by lot. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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