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Type Designer
Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below. A typeface differs from other modes of graphic production such as handwriting and drawing in that it is a fixed set of alphanumeric characters with specific characteristics to be used repetitively. Historically, these were physical elements, called sorts, placed in a wooden frame; modern typefaces are stored and used electronically. It is the art of a type designer to develop a pleasing and functional typeface. In contrast, it is the task of the typographer (or typesetter) to lay out a page using a typeface that is appropriate to the work to be printed or displayed. History The technology of printing text using movable type was invented in China, but the vast number of Chinese characters, and the esteem with which calligraphy was held, meant that few distinctive, complete typefaces were created ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Serif
In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface (or serifed typeface), and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" (in German, ) or "Gothic", and serif typefaces as "roman". Origins and etymology Serifs originated from the first official Greek writings on stone and in Latin alphabet with inscriptional lettering—words carved into stone in Roman antiquity. The explanation proposed by Father Edward Catich in his 1968 book ''The Origin of the Serif'' is now broadly but not universally accepted: the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush marks, which flared at stroke ends and corners, creating serifs. Another theory is that serifs were devised to neate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typography
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Royal Academy Of Art, The Hague
The Royal Academy of Art (KABK, nl, Koninklijke Academie van Beeldende Kunsten) is an art and design academy in The Hague. Succeeding the ''Haagsche Teeken-Academie'' (part of the Confrerie Pictura), the academy was founded on 29 September 1682, making it the oldest in the Netherlands and one of the oldest in the world. The academy has been the training ground for a number of significant artists of the Hague School. It was part of the art movement of Dutch Impressionism and in the immediate vicinity of the II. Golden Age of Dutch painting. In the 19th century, however, training was still strongly oriented towards the classic curriculum. At the end of the 19th century, the academy had opened to Modernism, too. History The Royal Academy of Art The Hague, was founded on September 29, 1682 by Willem Doudijns, Theodor van der Schuer, Daniel Mijtens the Younger, Robert Duval and Augustinus Terwesten as the ''Haagsche Teeken-Academie'' (engl.: "The Hague Drawing Academy".) In the ev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Reading
The University of Reading is a public university in Reading, Berkshire, England. It was founded in 1892 as University College, Reading, a University of Oxford extension college. The institution received the power to grant its own degrees in 1926 by royal charter from King George V and was the only university to receive such a charter between the two world wars. The university is usually categorised as a red brick university, reflecting its original foundation in the 19th century. Reading has four major campuses. In the United Kingdom, the campuses on London Road and Whiteknights are based in the town of Reading itself, and Greenlands is based on the banks of the River Thames in Buckinghamshire. It also has a campus in Iskandar Puteri, Malaysia. The university has been arranged into 16 academic schools since 2016. The annual income of the institution for 2016–17 was £275.3 million of which £35.4 million was from research grants and contracts, with an expenditur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Craft
A craft or trade is a pastime or an occupation that requires particular skills and knowledge of skilled work. In a historical sense, particularly the Middle Ages and earlier, the term is usually applied to people occupied in small scale production of goods, or their maintenance, for example by tinkers. The traditional term ''craftsman'' is nowadays often replaced by ''artisan'' and by ''craftsperson'' (craftspeople). Historically, the more specialized crafts with high-value products tended to concentrate in urban centers and formed guilds. The skill required by their professions and the need to be permanently involved in the exchange of goods often demanded a generally higher level of education, and craftsmen were usually in a more privileged position than the peasantry in societal hierarchy. The households of craftsmen were not as self-sufficient as those of people engaged in agricultural work, and therefore had to rely on the exchange of goods. Some crafts, especially in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graphic Design
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually. The role of the graphic designer in the communication process is that of encoder or interpreter of the message. They work on the interpretation, ordering, and presentation of visual messages. Usually, graphic design uses the aesthetics of typography and the compositional arrangement of the text, ornamentation, and imagery to convey ideas, feelings, and attitudes beyond what language alone expresses. The design work can be based on a customer's demand, a demand that ends up being established linguistically, either orally or in writin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typography Line Terms
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and letter-spacing (tracking), as well as adjusting the space between pairs of letters (kerning). The term ''typography'' is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information. Typography is the work of typesetters (also known as compositors), typographers, graphic designers, art directors, manga artists, comic book artists, and, now, anyone who arranges words, letters, numbers, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Italic Type
In typography, italic type is a cursive font based on a stylised form of calligraphic handwriting. Owing to the influence from calligraphy, italics normally slant slightly to the right. Italics are a way to emphasise key points in a printed text, to identify many types of creative works, to cite foreign words or phrases, or, when quoting a speaker, a way to show which words they stressed. One manual of English usage described italics as "the print equivalent of Underline, underlining"; in other words, underscore in a manuscript directs a typesetter to use italic. The name comes from the fact that calligraphy-inspired typefaces were first designed in Italy, to replace documents traditionally written in a handwriting style called chancery hand. Aldus Manutius and Ludovico Arrighi (both between the 15th and 16th centuries) were the main type designers involved in this process at the time. Along with blackletter and Roman type, it served as one of the major typefaces in the history ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer Fonts
A computer font is implemented as a digital data file containing a set of graphically related glyphs. A computer font is designed and created using a font editor. A computer font specifically designed for the computer screen, and not for printing, is a screen font. In the terminology of movable metal type, a font is a set of pieces of movable type in a specific typeface, size, width, weight, slope, etc. (for example, Gill Sans bold 12 point or Century Expanded 14 point), and a typeface refers to the collection of related fonts across styles and sizes (for example, all the varieties of Gill Sans). In HTML, CSS, and related technologies, the font family attribute refers to the digital equivalent of a typeface. Since the 1990s, many people use the word ''font'' as a synonym for ''typeface''. There are three basic kinds of computer font file data formats: * Bitmap fonts consist of a matrix of dots or pixels representing the image of each glyph in each face and size. * Vector fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Variable Font
A variable font (VF) is a font file that is able to store a continuous range of design variants. An entire typeface (font family) can be stored in such a file, with an infinite number of fonts available to be sampled. The variable font technology originated in Apple's TrueType GX font variations. The technology was adapted to OpenType as OpenType variable fonts (OTVF) in version 1.8 of the OpenType specification. The technology was announced by Adobe, Apple, Google, and Microsoft in September 2016. Making such a feature standardized in OpenType paved the way for support in many software platforms. Technology OpenType variable fonts are an adaptation of Apple's TrueType GX font variations to OpenType, with integration into key aspects of the OpenType format including OpenType Layout tables and both TrueType and CFF glyph outline formats. It also surpasses TrueType GX by providing better interoperability, both between different fonts, and between variable fonts and font-formatti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
