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Suppression List
A suppression list is a list of suppressed e-mail addresses used by e-mail senders to comply with the CAN-SPAM Act of 2003 (United States of America). CAN-SPAM requires that senders of commercial emails provide a functioning opt-out mechanism by which email recipients can unsubscribe their email address from future email messages. The unsubscribed email addresses are placed into a "suppression list" which is used to "suppress" future email messages to that email address. Abuse A suppression list contains valid email addresses. Suppression list abuse occurs when a third party takes a suppression list and emails messages to the email addresses in the list. The original sender of the email messages who provided the opt-out mechanism may be liable for suppression list abuse. Additionally: Suppression files are to be used when you are emailing a particular campaign. Email addresses in suppression lists are NOT to be included while emailing; those people have chosen not to receive emails ...
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E-mail Addresses
An email address identifies an email box to which messages are delivered. While early messaging systems used a variety of formats for addressing, today, email addresses follow a set of specific rules originally standardized by the Internet Engineering Task Force (IETF) in the 1980s, and updated by . The term email address in this article refers to just the ''addr-spec'' in Section 3.4 of RFC 5322. The RFC defines ''address'' more broadly as either a ''mailbox'' or ''group''. A ''mailbox'' value can be either a ''name-addr'', which contains a ''display-name'' and ''addr-spec'', or the more common ''addr-spec'' alone. An email address, such as ''john.smith@example.com'', is made up from a local-part, the symbol @, and a ''domain'', which may be a domain name or an IP address enclosed in brackets. Although the standard requires the local part to be case-sensitive, it also urges that receiving hosts deliver messages in a case-independent manner, e.g., that the mail system in the domain ...
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E-mail
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence '' e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simult ...
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CAN-SPAM Act
The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 is a law passed in 2003 establishing the United States' first national standards for the sending of commercial e-mail. The law requires the Federal Trade Commission (FTC) to enforce its provisions. Introduced by Republican Party (United States), Republican Conrad Burns, the act passed both the United States House of Representatives, House and United States Senate, Senate during the 108th United States Congress and was signed into law by President of the United States, President George W. Bush in December of 2003. History The backronym CAN-SPAM derives from the bill's full name: ''C''ontrolling the ''A''ssault of ''N''on-''S''olicited ''P''ornography ''A''nd ''M''arketing Act of 2003. It plays on the word "canning" (putting an end to) E-mail spam, spam, as in the usual term for unsolicited email of this type. The bill was sponsored in Congress by Senators Conrad Burns and Ron Wyden. Th ...
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Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. History Email marketing has evolved rapidly alongside the technological growth of the 21st century. Before this growth, when emails were novelties to most customers, email marketing was not as effective. In 1978, Gary Thuerk of ...
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Cryptographic Hash Function
A cryptographic hash function (CHF) is a hash algorithm (a map of an arbitrary binary string to a binary string with fixed size of n bits) that has special properties desirable for cryptography: * the probability of a particular n-bit output result (hash value) for a random input string ("message") is 2^ (like for any good hash), so the hash value can be used as a representative of the message; * finding an input string that matches a given hash value (a ''pre-image'') is unfeasible, unless the value is selected from a known pre-calculated dictionary (" rainbow table"). The ''resistance'' to such search is quantified as security strength, a cryptographic hash with n bits of hash value is expected to have a ''preimage resistance'' strength of n bits. A ''second preimage'' resistance strength, with the same expectations, refers to a similar problem of finding a second message that matches the given hash value when one message is already known; * finding any pair of different messa ...
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Cryptographic Hash Function
A cryptographic hash function (CHF) is a hash algorithm (a map of an arbitrary binary string to a binary string with fixed size of n bits) that has special properties desirable for cryptography: * the probability of a particular n-bit output result (hash value) for a random input string ("message") is 2^ (like for any good hash), so the hash value can be used as a representative of the message; * finding an input string that matches a given hash value (a ''pre-image'') is unfeasible, unless the value is selected from a known pre-calculated dictionary (" rainbow table"). The ''resistance'' to such search is quantified as security strength, a cryptographic hash with n bits of hash value is expected to have a ''preimage resistance'' strength of n bits. A ''second preimage'' resistance strength, with the same expectations, refers to a similar problem of finding a second message that matches the given hash value when one message is already known; * finding any pair of different messa ...
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