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Spam Mass
Spam mass is defined as "the measure of the impact of link spamming on a page's ranking." The concept was developed by Zoltán Gyöngyi and Hector Garcia-Molina of Stanford University in association with Pavel Berkhin and Jan Pedersen of Yahoo!. This paper expands upon their proposed TrustRank methodology. The researchers developed a ''good core'' and a ''bad core'' of selected Web documents, from which they measured spam mass across a collection of documents. Two types of measurements, ''absolute mass'' and ''relative mass'', are used to compare groups of documents. The higher the mass measurements, the more likely the documents are to be equivalent to spam. Thresholds A threshold value is used to identify groups of documents as spam. If their relative mass value exceeds the threshold, the documents are considered to be spam. A second threshold for the PageRank PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spamdexing
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove susp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hector Garcia-Molina
In Greek mythology, Hector (; grc, Ἕκτωρ, Hektōr, label=none, ) is a character in Homer's Iliad. He was a Trojan prince and the greatest warrior for Troy during the Trojan War. Hector led the Trojans and their allies in the defense of Troy, killing countless Greek warriors. He was ultimately killed in single combat by Achilles, who later dragged his dead body around the city of Troy behind his chariot. Etymology In Greek, is a derivative of the verb ἔχειν ''ékhein'', archaic form * grc, ἕχειν, hékhein, label=none ('to have' or 'to hold'), from Proto-Indo-European *'' seɡ́ʰ-'' ('to hold'). , or as found in Aeolic poetry, is also an epithet of Zeus in his capacity as 'he who holds verything together. Hector's name could thus be taken to mean 'holding fast'. Description Hector was described by the chronicler Malalas in his account of the ''Chronography'' as "dark-skinned, tall, very stoutly built, strong, good nose, wooly-haired, good beard, sq ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stanford University
Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is considered among the most prestigious universities in the world. Stanford was founded in 1885 by Leland and Jane Stanford in memory of their only child, Leland Stanford Jr., who had died of typhoid fever at age 15 the previous year. Leland Stanford was a U.S. senator and former governor of California who made his fortune as a railroad tycoon. The school admitted its first students on October 1, 1891, as a coeducational and non-denominational institution. Stanford University struggled financially after the death of Leland Stanford in 1893 and again after much of the campus was damaged by the 1906 San Francisco earthquake. Following World War II, provost of Stanford Frederick Terman inspired and supported faculty and graduates' entrepreneu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo!
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications. It provides a web portal, search engine Yahoo Search, and related services, including My Yahoo!, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo! Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, usage declined in the late 2000s as some services discontinued and it lost market share to Facebook and Google. History Founding In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web". The site was a human-edited web directory, or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TrustRank
TrustRank is an algorithm that conducts link analysis to separate useful webpages from spam and helps search engine rank pages in SERPs (Search Engine Results Pages). It is semi-automated process which means that it needs some human assistance in order to function properly. Search engines have many different algorithms and ranking factors that they use when measuring the quality of webpages. TrustRank is one of them. Because manual review of the Internet is impractical and very expensive, TrustRank was introduced in order to help achieve this task much faster and cheaper. It was first introduced by researchers Zoltan Gyongyi and Hector Garcia-Molina of Stanford University and Jan Pedersen of Yahoo! in their paper "Combating Web Spam with TrustRank" in 2004. Today, this algorithm is a part of major web search engines like Yahoo! and Google. One of the most important factors that help web search engine determine the quality of a web page when returning results are backlinks. Sea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Wide Web
The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web servers and can be accessed by programs such as web browsers. Servers and resources on the World Wide Web are identified and located through character strings called uniform resource locators (URLs). The original and still very common document type is a web page formatted in Hypertext Markup Language (HTML). This markup language supports plain text, images, embedded video and audio contents, and scripts (short programs) that implement complex user interaction. The HTML language also supports hyperlinks (embedded URLs) which provide immediate access to other web resources. Web navigation, or web surfing, is the common practice of following such hyperlinks across multiple websites. Web applications are web pages that function as application s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PageRank
PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google: Currently, PageRank is not the only algorithm used by Google to order search results, but it is the first algorithm that was used by the company, and it is the best known. As of September 24, 2019, PageRank and all associated patents are expired. Description PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element ''E'' is referred to as the ''PageRank of E'' and denoted by PR(E). A PageRank results f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Black Hat Search Engine Optimization
Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white have often been used to describe opposites such as good and evil, the Dark Ages versus Age of Enlightenment, and night versus day. Since the Middle Ages, black has been the symbolic color of solemnity and authority, and for this reason it is still commonly worn by judges and magistrates. Black was one of the first colors used by artists in Neolithic cave paintings. It was used in ancient Egypt and Greece as the color of the underworld. In the Roman Empire, it became the color of mourning, and over the centuries it was frequently associated with death, evil, witches, and magic. In the 14th century, it was worn by royalty, clergy, judges, and government officials in much of Europe. It became the color worn by English romantic poets, businessmen a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
