Social Proof
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Social Proof
Social proof is a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behavior in a given situation. The term was coined by Robert Cialdini in his 1984 book '' Influence: Science and Practice'', and the concept is also known as informational social influence. Social proof is considered prominent in ambiguous social situations where people are unable to determine the appropriate ''mode of behavior'', and is driven by the assumption that the surrounding people possess more knowledge about the current situation. The effects of social influence can be seen in the tendency of large groups to conform. This is referred to in some publications as the ''herd behavior''. Although social proof reflects a rational motive to take into account the information possessed by others, formal analysis shows that it can cause people to converge too quickly upon a single distinct choice, so that decisions of even larger groups of individuals may be ...
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Psychology
Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries between the natural and social sciences. Psychologists seek an understanding of the emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behavior of individuals and groups.Fernald LD (2008)''Psychology: Six perspectives'' (pp.12–15). Thousand Oaks, CA: Sage Publications.Hockenbury & Hockenbury. Psychology. Worth Publishers, 2010. Ψ (''psi''), the first letter of the Greek word ''psyche'' from which the term psychology is derived (see below), is commonly associated with the science. A professional practitioner or researcher involved in the discipline is called a psychologist. Some psychologists can also be classified as behavioral or cognitive scientists. Some psyc ...
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Copycat Suicide
A copycat suicide is defined as an emulation of another suicide that the person attempting suicide knows about either from local knowledge or due to accounts or depictions of the original suicide on television and in other media. The publicized suicide serves as a trigger, in the absence of protective factors, for the next suicide by a susceptible or suggestible person. This is referred to as suicide contagion. A spike of emulation suicides after a widely publicized suicide is known as the Werther effect, after rumors of such a spike following the publication of Goethe's novel ''The Sorrows of Young Werther''. Suicides occasionally spread through a school system, through a community, or in terms of a celebrity suicide wave, nationally. This is called a suicide cluster. Suicide clusters are caused by the social learning of suicide-related behaviors, or "copycat suicides". Point clusters are clusters of suicides in both time and space, and have been linked to direct social learnin ...
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Observational Learning
Observational learning is learning that occurs through observing the behavior of others. It is a form of social learning which takes various forms, based on various processes. In humans, this form of learning seems to not need reinforcement to occur, but instead, requires a social model such as a parent, sibling, friend, or teacher with surroundings. Particularly in childhood, a model is someone of authority or higher status in an environment. In animals, observational learning is often based on classical conditioning, in which an instinctive behavior is elicited by observing the behavior of another (e.g. mobbing in birds), but other processes may be involved as well. Human observational learning Many behaviors that a learner observes, remembers, and imitates are actions that models display and display modeling, even though the model may not intentionally try to instill a particular behavior. A child may learn to swear, smack, smoke, and deem other inappropriate behavior acceptabl ...
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Information Cascades
An Information cascade or informational cascade is a phenomenon described in behavioral economics and network theory in which a number of people make the same decision in a sequential fashion. It is similar to, but distinct from herd behavior. An information cascade is generally accepted as a two-step process. For a cascade to begin an individual must encounter a scenario with a decision, typically a binary one. Second, outside factors can influence this decision (typically, through the observation of actions and their outcomes of other individuals in similar scenarios). The two-step process of an informational cascade can be broken down into five basic components: # There is a decision to be made – for example; whether to adopt a new technology, wear a new style of clothing, eat in a new restaurant, or support a particular political position # A limited action space exists (e.g. an adopt/reject decision) # People make the decision sequentially, and each person can observe the ...
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Herd Mentality
Herd mentality, mob mentality or pack mentality describes how people can be influenced by their peers to adopt certain behaviors on a largely emotional, rather than rational, basis. When individuals are affected by mob mentality, they may make different decisions than they would have individually. Social psychologists study the related topics of group intelligence, crowd wisdom, groupthink, and deindividuation. History The idea of a " group mind" or "mob behavior" was first put forward by 19th-century social psychologists Gabriel Tarde and Gustave Le Bon. Herd behavior in human societies has also been studied by Sigmund Freud and Wilfred Trotter, whose book ''Instincts of the Herd in Peace and War'' is a classic in the field of social psychology. Sociologist and economist Thorstein Veblen's ''The Theory of the Leisure Class'' illustrates how individuals imitate other group members of higher social status in their consumer behavior. More recently, Malcolm Gladwell in ''The Tipp ...
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FOMO
Fear of missing out (FOMO) is the feeling of apprehension that one is either not in the know or missing out on information, events, experiences, or life decisions that could make one's life better. FOMO is also associated with a fear of regret, which may lead to concerns that one might miss an opportunity for social interaction, a novel experience, a memorable event, or a profitable investment. It is characterized by a desire to stay continually connected with what others are doing, and can be described as the fear that deciding not to participate is the wrong choice. FOMO could result from not knowing about a conversation, missing a TV show, not attending a wedding or party, or hearing that others have discovered a new restaurant. FOMO in recent years has been attributed to a number of negative psychological and behavioral symptoms. FOMO has increased in recent times due to advancements in technology. Social networking sites create many opportunities for FOMO. While it provides ...
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Crowd Psychology
Crowd psychology, also known as mob psychology, is a branch of social psychology. Social psychologists have developed several theories for explaining the ways in which the psychology of a crowd differs from and interacts with that of the individuals within it. Major theorists in crowd psychology include Gustave Le Bon, Gabriel Tarde and Sigmund Freud. This field relates to the behaviors and thought processes of both the individual crowd members and the crowd as an entity. Crowd behavior is heavily influenced by the loss of responsibility of the individual and the impression of universality of behavior, both of which increase with crowd size. Origins The first debate in crowd psychology began in Rome at the first International Congress of Criminal Anthropology on 16 November 1885. The meeting was dominated by Cesare Lombroso and his fellow Italians, who emphasized the biological determinates. : "Lombroso detailed before the first congress his theories of the physical anomalies ...
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Critical Mass (sociodynamics)
In social dynamics, critical mass is a sufficient number of adopters of a new idea, technology or innovation in a social system so that the rate of adoption becomes self-sustaining and creates further growth. The point at which critical mass is achieved is sometimes referred to as a threshold within the threshold model of statistical modeling. The term critical mass is borrowed from nuclear physics and in that field, it refers to the amount of a substance needed to sustain a chain reaction. Within social sciences, critical mass has its roots in sociology and is often used to explain the conditions under which reciprocal behavior is started within collective groups, and how it becomes self-sustaining. Recent technology research in platform ecosystems shows that apart from the quantitative notion of a “sufficient number” critical mass is also influenced by qualitative properties such as reputation, interests, commitments, capabilities, goals, consensuses, and decisions, all of w ...
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Conventional Wisdom
The conventional wisdom or received opinion is the body of ideas or explanations generally accepted by the public and/or by experts in a field. In religion, this is known as orthodoxy. Etymology The term is often credited to the economist John Kenneth Galbraith, who used it in his 1958 book ''The Affluent Society'':''E.g.,'Mark Leibovich, "A Scorecard on Conventional Wisdom", ''N.Y. Times'' (March 9, 2008) However, the term dates back to at least 1838. ''Conventional wisdom'' was used in a number of other works before Galbraith, occasionally in a benign''E.g.,'1 Nahum Capen, ''The History of Democracy'' (1874), page 477("millions of all classes alike are equally interested and protected by the practical judgment and conventional wisdom of ages"). or neutral''E.g.,'"Shallow Theorists", ''American Educational Monthly'' 383 (Oct. 1866)("What is the result? Just what conventional wisdom assumes it would be."). sense, but more often pejoratively.''E.g.,'Joseph Warren Beach, ''The Te ...
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Bystander Effect
The bystander effect, or bystander apathy, is a social psychological theory that states that individuals are less likely to offer help to a victim when there are other people present. First proposed in 1964, much research, mostly in the lab, has focused on increasingly varied factors, such as the number of bystanders, ambiguity, group cohesiveness, and diffusion of responsibility that reinforces mutual denial. If a single individual is asked to complete the task alone, the sense of responsibility will be strong, and there will be a positive response; however, if a group is required to complete the task together, each individual in the group will have a weak sense of responsibility, and will often shrink back in the face of difficulties or responsibilities. The theory was prompted by the murder of Kitty Genovese about which it was wrongly reported that 38 bystanders watched passively. Recent research has focused on "real world" events captured on security cameras, and the coherency a ...
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Bandwagon Effect
The bandwagon effect is the tendency for people to adopt certain behaviors, styles, or attitudes simply because others are doing so. More specifically, it is a cognitive bias by which public opinion or behaviours can alter due to particular actions and beliefs rallying amongst the public. It is a psychological phenomenon whereby the rate of uptake of beliefs, ideas, fads and trends increases with respect to the proportion of others who have already done so. As more people come to believe in something, others also "hop on the bandwagon" regardless of the underlying evidence. Following others' actions or beliefs can occur because of conformism or deriving information from others. Much of the influence of the bandwagon effect comes from the desire to 'fit in' with peers; by making similar selections as other people, this is seen as a way to gain access to a particular social group. An example of this is fashion trends wherein the increasing popularity of a certain garment or style ...
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Argumentum Ad Populum
In argumentation theory, an (Latin for "appeal to the people") is a fallacious argument which is based on claiming a truth or affirming something is good because the majority thinks so. Alternative names Other names for the fallacy include: Description ' is a type of informal fallacy, specifically a fallacy of relevance, and is similar to an argument from authority (''argumentum ad verecundiam''). It uses an appeal to the beliefs, tastes, or values of a group of people, stating that because a certain opinion or attitude is held by a majority, it is therefore correct. Appeals to popularity are common in commercial advertising that portrays products as desirable because they are used by many people or associated with popular sentiments instead of communicating the merits of the products themselves. The inverse argument, that something that is unpopular must be flawed, is also a form of this fallacy. The fallacy is similar in structure to certain other fallacies that ...
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