Soccer Moms
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Soccer Moms
The term soccer mom broadly refers to an American, middle-class, suburban woman who spends a significant amount of her time transporting her school-age children to youth sporting events or other activities, whether or not they are soccer related. It came into widespread use during the 1996 United States presidential election and over time has come to take on an unfavorable connotation. History The phrase "soccer mom" generally refers to a married, American, middle-class woman who lives in the suburbs and has school-age children. She is sometimes portrayed in the media as busy or overburdened and driving a minivan or SUV. She is also described as putting the interests of her family, and most importantly her children, ahead of her own. The phrase derives from the literal, specific description of a mother who transports and watches her children play soccer. It was also used in names of organizations of mothers who raised money to support their children's soccer teams. The first ...
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Middle-class
The middle class refers to a class of people in the middle of a social hierarchy, often defined by occupation, income, education, or social status. The term has historically been associated with modernity, capitalism and political debate. Common definitions for the middle class range from the middle fifth of individuals on a nation's income ladder, to everyone but the poorest and wealthiest 20%. Theories like "Paradox of Interest" use decile groups and wealth distribution data to determine the size and wealth share of the middle class. From a Marxist standpoint, middle class initially referred to the ' bourgeoisie,' as distinct from nobility. With the development of capitalist societies and further inclusion of the bourgeoisie into the ruling class, middle class has been more closely identified by Marxist scholars with the term 'petite bourgeoisie.' There has been significant global middle-class growth over time. In February 2009, ''The Economist'' asserted that over half of t ...
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Everyman
The everyman is a stock character of fiction. An ordinary and humble character, the everyman is generally a protagonist whose benign conduct fosters the audience's identification with them. Origin The term ''everyman'' was used as early as an English morality play from the early 1500s: ''The Summoning of'' ''Everyman''. The play's protagonist is an allegorical character representing an ordinary human who knows he is soon to die; according to literature scholar Harry Keyishian he is portrayed as "prosperous, gregarious, ndattractive".Harry Keyishian"Review of Douglas Morse, dir.,''The Summoning of Everyman'' (Grandfather Films, 2007)" ''Shakespeare Bulletin'' ( Johns Hopkins U P), 2008 Fall;26(3):45–48. Everyman is the only human character of the play; the others are embodied ideas such as Fellowship, who "symbolizes the transience and limitations of human friendship". The use of the term ''everyman'' to refer generically to a portrayal of an ordinary or typical person d ...
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Volvo Cars
Volvo Cars ( sv, Volvo personvagnar, styled VOLVO in the company's logo) is a Swedish multinational manufacturer of luxury vehicles headquartered in Torslanda, Gothenburg. The company manufactures SUVs, station wagons, and sedans. The company's main marketing arguments are safety and its Swedish heritage and design. Volvo Cars has been separate from its former parent conglomerate and producer of heavy trucks, buses, and construction equipment (among others) AB Volvo since 1999 when AB Volvo sold its automobile division Volvo Cars to Ford Motor Company. In 2010, Ford sold loss-making Volvo Cars to the company Geely. Volvo Cars was publicly listed on the Nasdaq Stockholm stock exchange in 2021, though Geely still retains majority ownership. Volvo Cars and AB Volvo both share the Volvo logo, and cooperate in running the Volvo Museum. In March 2021, Volvo Cars announced that it would be a fully electric brand by 2030. In June 2021, Volvo Cars and Swedish battery developer and manuf ...
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Psychological Stress
In psychology, stress is a feeling of emotional strain and pressure. Stress is a type of psychological pain. Small amounts of stress may be beneficial, as it can improve athletic performance, motivation and reaction to the environment. Excessive amounts of stress, however, can increase the risk of strokes, heart attacks, ulcers, and mental illnesses such as depression and also aggravation of a pre-existing condition. Stress can be external and related to the environment, but may also be caused by internal perceptions that cause an individual to experience anxiety or other negative emotions surrounding a situation, such as pressure, discomfort, etc., which they then deem stressful. Hans Selye (1974) proposed four variations of stress. On one axis he locates good stress (eustress) and bad stress (distress). On the other is over-stress (hyperstress) and understress (hypostress). Selye advocates balancing these: the ultimate goal would be to balance hyperstress and hypostress ...
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Media Circus
Media circus is a colloquial metaphor, or idiom, describing a news event for which the level of media coverage—measured by such factors as the number of reporters at the scene and the amount of material broadcast or published—is perceived to be excessive or out of proportion to the event being covered. Coverage that is sensationalistic can add to the perception the event is the subject of a media circus. The term is meant to critique the coverage of the event by comparing it to the spectacle and pageantry of a circus. Usage of the term in this sense became common in the 1970s. It can also be called a media feeding frenzy or just media frenzy, especially when they cover the media coverage. History Although the idea is older, the term ''media circus'' began to appear around the mid-1970s. An early example is from the 1976 book by author Lynn Haney, in which she writes about a romance in which the athlete Chris Evert was involved: "Their courtship, after all, had been a medi ...
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Swing Voter
A swing vote is a vote that is seen as potentially going to any of a number of candidates in an election, or, in a two-party system, may go to either of the two dominant political parties. Such votes are usually sought after in election campaigns, since they can play a big role in determining the outcome. A swing voter or floating voter is a voter who may not be affiliated with a particular political party (Independent) or who will vote across party lines. In American politics, many centrists, liberal Republicans, and conservative Democrats are considered "swing voters" since their voting patterns cannot be predicted with certainty. While the swing voter is ostensibly the target of most political activity during elections, another factor is the success of each party in rallying its core support. In a two-party system, those who become disillusioned with their once-favored party are more likely to vote third-party or abstain than cross over. Smaller groups that use voting to d ...
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The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published six days a week by Dow Jones & Company, a division of News Corp. The newspaper is published in the broadsheet format and online. The ''Journal'' has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The ''Journal'' is regarded as a newspaper of record, particularly in terms of business and financial news. The newspaper has won 38 Pulitzer Prizes, the most recent in 2019. ''The Wall Street Journal'' is one of the largest newspapers in the United States by circulation, with a circulation of about 2.834million copies (including nearly 1,829,000 digital sales) compared with ''USA Today''s 1.7million. The ''Journal'' publishes the luxury news and lifestyle magazine ' ...
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Political Consultants
Political consulting is a form of consulting that consists primarily of advising and assisting political campaigns. Although the most important role of political consultants is arguably the development and production of mass media (largely television and direct mail), consultants advise campaigns on many other activities, ranging from opposition research and voter polling, to field strategy and get out the vote efforts. Origins President William McKinley's closest political adviser Mark Hanna is sometimes described as the first political consultant. Whitaker and Baxter established the first true political consulting firm, Campaigns, Inc., which focused exclusively on political campaigns in California in the 1930s - 1950s. However, political consulting blossomed with the increasing use of television advertising for campaign communications in the 1960s. Joseph Napolitan was the first person to describe himself as a political consultant; The New York Times described him in a 196 ...
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Demographic
Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. In the labor ...
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Bill Clinton
William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and again from 1983 to 1992, and as attorney general of Arkansas from 1977 to 1979. A member of the Democratic Party, Clinton became known as a New Democrat, as many of his policies reflected a centrist "Third Way" political philosophy. He is the husband of Hillary Clinton, who was a senator from New York from 2001 to 2009, secretary of state from 2009 to 2013 and the Democratic nominee for president in the 2016 presidential election. Clinton was born and raised in Arkansas and attended Georgetown University. He received a Rhodes Scholarship to study at University College, Oxford and later graduated from Yale Law School. He met Hillary Rodham at Yale; they married in 1975. After graduating from law school, Clinton returned to Arkansas ...
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Bob Dole
Robert Joseph Dole (July 22, 1923 – December 5, 2021) was an American politician and attorney who represented Kansas in the United States Senate from 1969 to 1996. He was the Republican Leader of the Senate during the final 11 years of his tenure, including three non-consecutive years as Senate Majority Leader. Prior to his 27 years in the Senate, he served in the United States House of Representatives from 1961 to 1969. Dole was also the Republican presidential nominee in the 1996 election and the vice presidential nominee in the 1976 election. Dole was born and raised in Russell, Kansas, where he established a legal career after serving with distinction in the United States Army during World War II. Following a period as Russell County Attorney, he won election to the House of Representatives in 1960. In 1968, Dole was elected to the Senate, where he served as chairman of the Republican National Committee from 1971 to 1973 and chairman of the Senate Finance Committee from ...
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Media Advisor
A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual, and prepare subjects for interviews with the media. In politics, media consultants create advertisement campaigns to plant a desired image in the minds of voters. Alternatively, a media consultant is also a person or company that enables media organizations to develop their businesses. An example where a consultant would be needed is a company that is moving its print business online. Consulting firms such as Bain, McKinsey & Company, and Boston Consulting Group have media, technology, and entertainment practices. Media consultants at management consulting firms seek to address issues facing the industry such as strengthening operational efficiency, brand strategy, digital media strategies, and busin ...
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