See-through Graphics
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See-through Graphics
See-through graphics can be added to glass or other transparent panels to provide advertising, branding, architectural expression, one-way privacy and solar control. Perforated self-adhesive window films are often used to create see-through graphics.Perforated Window Films
, Sign & Digital Graphics Magazine, Dave King, March 2012
A graphic is printed on the front side of the film which contains circular holes (perforations) covering up to fifty percent of the surface area. The eye focuses on light reflecting from the printed colors of the graphic rather than light passing through the perforations. The other side of the film is usually black to create a one-way effect (the graphic on the front side is not visible). From this side the view through the film is dominant because the black layer absorbs more light than is reflect ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Out Of Home Advertising
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories. These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses. Currently, the United Kingdom and France are Western Europe's first and second largest markets for OOH, respectively. Data from Outsmart (formerly the Outdoor Media Centre), the UK's out-of-home advertising trade association, shows that digi ...
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Glass In Green Buildings
A green design concept is to facilitate sustainable use of the resources – energy, water and other materials – all through the complete life cycle of the building including its construction. Glass is a useful material that has such advantages such as Transparency, Natural Day-lighting, permitting a sky view and Acoustic control, depending on the glazing solution used. Glass is a wholly recyclable material. Glass is beloved by architects as well as designers. Glass can play a role in accomplishing greater indoor environmental quality and when used carefully can improve energy efficiency, however a measured approach needs to be taken to ensure the building loads are not excessively increased due to solar gain. The intent of a green building Green building (also known as green construction or sustainable building) refers to both a structure and the application of processes that are environmentally responsible and resource-efficient throughout a building's life-cycle: ...
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Architectural Glass
Architectural glass is glass that is used as a building material. It is most typically used as transparent glazing material in the building envelope, including windows in the external walls. Glass is also used for internal partitions and as an architectural feature. When used in buildings, glass is often of a safety type, which include reinforced, toughened and laminated glasses. History Timeline of modern architectural glass development * 1226: "Broad Sheet" first produced in Sussex. * 1330: " Crown glass" for art work and vessels first produced in Rouen, France. "Broad Sheet" also produced. Both were also supplied for export. * 1500s: A method of making mirrors out of plate glass was developed by Venetian glassmakers on the island of Murano, who covered the back of the glass with a mercury-tin amalgam, obtaining near-perfect and undistorted reflection. * 1620s: "Blown plate" first produced in London. Used for mirrors and coach plates. * 1678: " Crown glass" first produced in L ...
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Point Of Sale
The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice for the customer (which may be a cash register printout), and indicates the options for the customer to make payment. It is also the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service. After receiving payment, the merchant may issue a receipt for the transaction, which is usually printed but can also be dispensed with or sent electronically. To calculate the amount owed by a customer, the merchant may use various devices such as weighing scales, barcode scanners, and cash registers (or the more advanced "POS cash registers", which are sometimes also called "POS systems"). To make a payment, payment terminals, touch screens, and other hardware and software options are available. ...
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Point Of Purchase
The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice for the customer (which may be a cash register printout), and indicates the options for the customer to make payment. It is also the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service. After receiving payment, the merchant may issue a receipt for the transaction, which is usually printed but can also be dispensed with or sent electronically. To calculate the amount owed by a customer, the merchant may use various devices such as weighing scales, barcode scanners, and cash registers (or the more advanced "POS cash registers", which are sometimes also called "POS systems"). To make a payment, payment terminals, touch screens, and other hardware and software options are available. ...
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Bus Shelters
A bus stop is a place where buses stop for passengers to get on and off the bus. The construction of bus stops tends to reflect the level of usage, where stops at busy locations may have shelters, seating, and possibly electronic passenger information systems; less busy stops may use a simple pole and flag to mark the location. Bus stops are, in some locations, clustered together into transport hubs allowing interchange between routes from nearby stops and with other public transport modes to maximise convenience. Types of service For operational purposes, there are three main kinds of stops: Scheduled stops, at which the bus should stop irrespective of demand; request stops (or flag stop), at which the vehicle will stop only on request; and hail and ride stops, at which a vehicle will stop anywhere along the designated section of road on request. Certain stops may be restricted to "discharge/set-down only" or "pick-up only". Some stops may be designated as "timing points ...
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Telephone Kiosks
A telephone booth, telephone kiosk, telephone call box, telephone box or public call box is a tiny structure furnished with a payphone and designed for a telephone user's convenience; usually the user steps into the booth and closes the booth door while using the payphone inside. In the United States and Canada, "telephone booth" (or "phone booth") is the commonly used term for the structure, while in the Commonwealth of Nations (particularly the United Kingdom and Australia), it is a "phone box". Such a booth usually has lighting, a door to provide privacy, and windows to let others know if the booth is in use. The booth may be furnished with a printed directory of local telephone numbers, and a booth in a formal setting, such as a hotel, may be furnished with paper and pen and even a seat. An outdoor booth may be made of metal and plastic to withstand the elements and heavy use, while an indoor booth (once known as a silence cabinet) may have more elaborate architecture and ...
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Bus Advertising
In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise. History Bus advertising descends from similar methods used on streetcars in the early 20th century. Infrastructure Adverts are placed in bus shelters. These can be static posters, or back illuminated displays, or rolling displays allowing many messages on one shelter. Technology has also been used to create interactive adverts. Adverts may also be installed on associated street furniture such as the backs of benches at stops. Sized at approximately 2.5 by 6.5 feet, bus bench ads tend to be cheaper per unit than other forms of outdoor mass advertising. Tickets Often, the paper bus ticket is used as an advertising s ...
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Vehicle Wrap Advertising
Wrap advertising or a Vehicle vinyl wrap, vehicle wrap is known as the marketing practice of completely or partially covering (wrapping) a vehicle in a wikt:vinyl, vinyl material, which may be for a color change, advertising or custom delivery. The result of this process is essentially a mobile billboard. Wrap advertising can be achieved by painting a vehicle's outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as "decals". The vinyl sheets can later be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces (such as buses and light rail, light-rail carriages) are often used, automobiles can also serve as hosts for wrap advertising, despite consisting of more wikt:compound curve, curved surfaces. Wrap advertising is also used in the magazine and publishing industries. History Until the age of the automobile, train companies were the ...
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Millennium Product
The Millennium Product status was awarded by the Design Council to British products and companies which show "imagination, ingenuity and inspiration" as well as "innovation, creativity and design". Over 4,000 products were submitted, and 1,012 were selected for the award. The products were exhibited adjacent to the Millennium Dome The Millennium Dome was the original name of the large dome-shaped building on the Greenwich Peninsula in South East (London sub region), South East London, England, which housed a major exhibition celebrating the beginning of the third millenn ... during 2000. References {{Reflist Design awards Awards established in 2000 Awards disestablished in 2000 2000 establishments in the United Kingdom 2000 disestablishments in the United Kingdom 2000 in the United Kingdom ...
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One-way Mirror
A one-way mirror, also called two-way mirror (or one-way glass, half-silvered mirror, and semi-transparent mirror), is a reciprocal mirror that appears reflective on one side and transparent at the other. The perception of one-way transmission is achieved when one side of the mirror is brightly lit and the other side is dark. This allows viewing from the darkened side but not vice versa. History The first US patent for a one-way mirror appeared in 1903, then named a "transparent mirror". Principle of operation The glass is coated with, or has been encased within, a thin and almost-transparent layer of metal (window film usually containing aluminium). The result is a mirrored surface that reflects some light and is penetrated by the rest. Light always passes equally in both directions. However, when one side is brightly lit and the other kept dark, the darker side becomes difficult to see from the brightly lit side because it is masked by the much brighter reflection of the ...
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