Sans Serif
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Sans Serif
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism. Sans-serif typefaces have become the most prevalent for display of text on computer screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. The term comes from the French word , meaning "without" and "serif" of uncertain origin, possibly from the Dutch word meaning "line" or pen-stroke. In printed media, they are more commonly used for display use and less for body text. Before the term "sans-serif" became common in English typography, a number of other terms had been used. One of these outmoded terms for sans-serif was gothic, which is still used in East Asian typography and sometimes seen in typeface na ...
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Serif And Sans-serif 01
In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface (or serifed typeface), and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" (in German language, German, ) or "Gothic", and serif typefaces as "Roman type, roman". Origins and etymology Serifs originated from the first official Greek writings on stone and in Latin alphabet with Roman square capitals, inscriptional lettering—words carved into stone in Roman Classical antiquity, antiquity. The explanation proposed by Father Edward Catich in his 1968 book ''The Origin of the Serif'' is now broadly but not universally accepted: the Roman letter outlines were first painted onto stone, and the stone carvers followed the brush marks, which flared at stroke ends and corners, ...
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Emphasis (typography)
In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. It is the equivalent of prosody stress in speech. Methods and use The most common methods in Western typography fall under the general technique of emphasis through a change or modification of font: ''italics'', boldface and . Other methods include the alteration of LETTER CASE and as well as and *additional graphic marks*. Font styles and variants The human eye is very receptive to differences in "brightness within a text body." Therefore, one can differentiate between types of emphasis according to whether the emphasis changes the " blackness" of text, sometimes referred to as typographic color. A means of emphasis that does not have much effect on blackness is the use of ''italics'', where the text is written in a script style, or ''oblique'', where the vertical orientation of each letter of the text is slanted to the left o ...
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Helvetica
Helvetica (originally Neue Haas Grotesk) is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and '60s, becoming one of the most popular typefaces of the mid-20th century. Over the years, a wide range of variants have been released in different weights, widths, and sizes, as well as matching designs for a range of non-Latin alphabets. Notable features of Helvetica as originally designed include a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, solid appearance. Developed by the ''Haas'sche Schriftgiesserei'' (Haas Type Foundry) of Münchenst ...
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Computer Font
A computer font is implemented as a digital data file containing a set of graphically related glyphs. A computer font is designed and created using a font editor. A computer font specifically designed for the computer screen, and not for printing, is a screen font. In the terminology of movable metal type, a font is a set of pieces of movable type in a specific typeface, size, width, weight, slope, etc. (for example, Gill Sans bold 12 point or Century Expanded 14 point), and a typeface refers to the collection of related fonts across styles and sizes (for example, all the varieties of Gill Sans). In HTML, CSS, and related technologies, the font family attribute refers to the digital equivalent of a typeface. Since the 1990s, many people use the word ''font'' as a synonym for ''typeface''. There are three basic kinds of computer font file data formats: * Bitmap fonts consist of a matrix of dots or pixels representing the image of each glyph in each face and size. * Vector ...
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Grotesque (Stephenson Blake Typefaces)
The Stephenson Blake Grotesque fonts are a series of sans-serif typefaces created by the type foundry Stephenson Blake of Sheffield, England, mostly around the beginning of the twentieth century. Stephenson Blake's grotesque faces are in the traditional nineteenth-century "grotesque" style of sans-serif, with folded-up letterforms and a solid structure not intended for extended body text. Forming a sprawling series, they include several unusual details, such as an 'r' with a droop, a bruised-looking 'G' and 'C' with inward curls on the right, very short descenders and considerable variation in stroke width, creating a somewhat eccentric, irregular impression. Much less even in colour than later families like Univers and Helvetica, they were very commonly used in British commercial printing in the metal type era, with a revival of interest as part of a resurgence of use of such "industrial" sans-serifs around the 1950s. Writing in ''The Typography of Press Advertisement'' (1956) ...
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Monotype Grotesque
Monotype Grotesque is a family of sans-serif typefaces released by the Monotype Corporation for its hot metal typesetting system. It belongs to the grotesque or industrial genre of early sans-serif designs. Like many early sans-serifs, it forms a sprawling family designed at different times. The family was popular in British trade printing, especially its series 215 and 216 regular and bold weights from around 1926, which have been credited to its American-born engineering manager Frank Hinman Pierpont. Several weights have been digitised. History and design Monotype Grotesque is a large family of fonts, including very bold, condensed and extended designs, created at different times. Monotype offered a sans-serif capital alphabet as its fourth typeface cut; others were developed later. Like many early sans-serif designs, it is strongly irregular, with designs created at different times that are adapted to suit each width and style at the expense of consistency. Monotype execut ...
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Venus (typeface)
Venus or Venus-Grotesk is a sans-serif typeface family released by the Bauer Type Foundry of Frankfurt am Main, Germany from 1907 onwards. Released in a large range of styles, including condensed and extended weights, it was very popular in the early-to-mid twentieth century. It was exported to other countries, notably the United States, where it was distributed by Bauer Alphabets Inc, the U.S. branch of the firm. Like other "grotesque" typefaces of the period such as Akzidenz-Grotesk of the Berthold Type Foundry, Venus has a minimal, 'neutral' design, with a monoline structure and an absence of flourishes. However, compared to many later sans-serifs, such as Helvetica and Univers, it has a more irregular design, with stroke terminals at a variety of angles rather than generally exactly horizontal or vertical. A notable feature is the distinctive motif of unusually high-waisted capitals, visible in the 'R', 'G' and 'E'. Walter Tracy describes this as similar to some of the much more ...
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Akzidenz-Grotesk
Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold Type Foundry of Berlin. ''german: label=none, italic=no, "Akzidenz"'' indicates its intended use as a typeface for commercial print runs such as publicity, tickets and forms, as opposed to fine printing, and "grotesque" was a standard name for sans-serif typefaces at the time. Originating during the late nineteenth century, Akzidenz-Grotesk belongs to a tradition of general-purpose, unadorned sans-serif types that had become dominant in German printing during the nineteenth century. Relatively little-known for a half-century after its introduction, it achieved iconic status in the post-war period as the preferred typeface of many Swiss graphic designers in what became called the 'International' or 'Swiss' design style which became popular across the Western world in the 1950s and 1960s. Its simple, neutral design has also influenced many later typefaces. It has sometimes been sold as Standard i ...
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Oblique Type
Oblique type is a form of type that slants slightly to the right, used for the same purposes as italic type. Unlike italic type, however, it does not use different glyph shapes; it uses the same glyphs as roman type, except slanted. Oblique and italic type are technical terms to distinguish between the two ways of creating slanted font styles; oblique designs may be labelled italic by companies selling fonts or by computer programs. Oblique designs may also be called slanted or sloped roman styles. Oblique fonts, as supplied by a font designer, may be simply slanted, but this is often not the case: many have slight corrections made to them to give curves more consistent widths, so they retain the proportions of counter (typography), counters and the thick-and-thin quality of strokes from the regular design. Type designers have described oblique type as less organic and calligraphic than italics, which in some situations may be preferred. Contemporary type designer Jeremy Tankard st ...
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Descender (typography)
In typography and handwriting, a descender is the portion of a letter that extends below the baseline of a font. For example, in the letter ''y'', the descender is the "tail", or that portion of the diagonal line which lies below the ''v'' created by the two lines converging. In the letter ''p'', it is the stem reaching down past the ''o''. In most fonts, descenders are reserved for lowercase characters such as ''g'', ''j'', ''q'', ''p'', ''y'', and sometimes ''f''. Some fonts, however, also use descenders for some numerals (typically ''3'', ''4'', ''5'', ''7'', and ''9''). Such numerals are called old-style numerals. (Some italic fonts, such as Computer Modern italic, put a descender on the numeral ''4'' but not on any other numerals. Such fonts are not considered old-style.) Some fonts also use descenders for the tails on a few uppercase letters such as ''J'' and ''Q''. The parts of characters that extend above the x-height of a font are called ascenders. Descenders a ...
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Italic Type
In typography, italic type is a cursive font based on a stylised form of calligraphic handwriting. Owing to the influence from calligraphy, italics normally slant slightly to the right. Italics are a way to emphasise key points in a printed text, to identify many types of creative works, to cite foreign words or phrases, or, when quoting a speaker, a way to show which words they stressed. One manual of English usage described italics as "the print equivalent of Underline, underlining"; in other words, underscore in a manuscript directs a typesetter to use italic. The name comes from the fact that calligraphy-inspired typefaces were first designed in Italy, to replace documents traditionally written in a handwriting style called chancery hand. Aldus Manutius and Ludovico Arrighi (both between the 15th and 16th centuries) were the main type designers involved in this process at the time. Along with blackletter and Roman type, it served as one of the major typefaces in the history ...
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Didone (typography)
Didone () is a genre of serif typeface that emerged in the late 18th century and was the standard style of general-purpose printing during the nineteenth. It is characterized by: * Narrow and unbracketed (hairline) serifs. (The serifs have a nearly constant width along their length.) * Vertical orientation of weight axes. (The vertical strokes of letters are thick.) * Strong contrast between thick and thin lines. (Horizontal parts of letters are thin in comparison to the vertical parts.) * Some stroke endings show ball terminals. (Many lines end in a teardrop or circle shape, rather than a plain wedge-shaped serif.) * An unornamented, "modern" appearance. The term "Didone" is a 1954 coinage, part of the Vox-ATypI classification system. It amalgamates the surnames of the famous typefounders Firmin Didot and Giambattista Bodoni, whose efforts defined the style around the beginning of the nineteenth century. The category was known in the period of its greatest popularity as modern o ...
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