|
Sweeps Period
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings. NMR began as a division of ACNielsen, a 1923-founded marketing research firm. In 1996, NMR was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007. History The Nielsen TV Ratings have been produced in the U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Studies
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, and information theory. Origin Former priest and American educator, John Culkin, was one of the earliest advocates for the implementation of media studies curriculum in schools. He believed students ought to be capable of scrutinizing mass media, and valued the application of modern communication technique ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Venture Beat
Venture may refer to: Arts and entertainment Music *The Ventures, an American instrumental rock band formed in 1958 *"A Venture", 1971 song by the band Yes *''Venture'', a 2010 EP by AJR Games * ''Venture'' (video game), a 1981 arcade game *''Venture'', a strategic card game by Sid Sackson Film * SS ''Venture'', a ship in ''King Kong'' and its 2005 remake * SS ''Venture'', an InGen-owned ship featured in '' The Lost World: Jurassic Park'' Other uses * ''Venture'' (TV series), a Canadian business television show Magazines * ''Venture Science Fiction'', defunct US science fiction magazine * ''Venture'' (magazine), a management magazine Business * Business venture * Venture (department store), a defunct discount department store operating across Australia * Venture Corporation, a Singapore firm * Venture Stores, a former retail chain Transportation * Chevrolet Venture, a General Motors minivan * Yamaha Venture, Yamaha touring motorcycles * Siemens Venture, fam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Museum Of American History
The National Museum of American History: Kenneth E. Behring Center collects, preserves, and displays the heritage of the United States in the areas of social, political, cultural, scientific, and military history. Among the items on display is the original Star-Spangled Banner (flag), Star-Spangled Banner. The museum is part of the Smithsonian Institution and located on the National Mall at 14th Street (Washington, D.C.), 14th Street and Constitution Avenue NW in Washington, D.C. History The museum opened in 1964 as the Museum of History and Technology. It was one of the last structures designed by the renowned architectural firm McKim Mead & White. In 1980, the museum was renamed the National Museum of American History to represent its mission of the collection, care, study, and interpretation of objects that reflect the experience of the American people. The museum site had previously held two Temporary buildings of the National Mall, temporary war buildings constructed in 194 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vacuum Tube
A vacuum tube, electron tube, valve (British usage), or tube (North America), is a device that controls electric current flow in a high vacuum between electrodes to which an electric voltage, potential difference has been applied. The type known as a thermionic tube or thermionic valve utilizes thermionic emission of electrons from a hot cathode for fundamental electronic functions such as signal amplifier, amplification and current rectifier, rectification. Non-thermionic types such as a vacuum phototube, however, achieve electron emission through the photoelectric effect, and are used for such purposes as the detection of light intensities. In both types, the electrons are accelerated from the cathode to the anode by the electric field in the tube. The simplest vacuum tube, the diode (i.e. Fleming valve), invented in 1904 by John Ambrose Fleming, contains only a heated electron-emitting cathode and an anode. Electrons can only flow in one direction through the device—fro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sampling (statistics)
In statistics, quality assurance, and survey methodology, sampling is the selection of a subset (a statistical sample) of individuals from within a statistical population to estimate characteristics of the whole population. Statisticians attempt to collect samples that are representative of the population in question. Sampling has lower costs and faster data collection than measuring the entire population and can provide insights in cases where it is infeasible to measure an entire population. Each observation measures one or more properties (such as weight, location, colour or mass) of independent objects or individuals. In survey sampling, weights can be applied to the data to adjust for the sample design, particularly in stratified sampling. Results from probability theory and statistical theory are employed to guide the practice. In business and medical research, sampling is widely used for gathering information about a population. Acceptance sampling is used to determine if ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Evanston, Illinois
Evanston ( ) is a city, suburb of Chicago. Located in Cook County, Illinois, United States, it is situated on the North Shore along Lake Michigan. Evanston is north of Downtown Chicago, bordered by Chicago to the south, Skokie to the west, Wilmette to the north, and Lake Michigan to the east. Evanston had a population of 78,110 . Founded by Methodist business leaders in 1857, the city was incorporated in 1863. Evanston is home to Northwestern University, founded in 1851 before the city's incorporation, one of the world's leading research universities. Today known for its socially liberal politics and ethnically diverse population, Evanston was historically a dry city, until 1972. The city uses a council–manager system of government and is a Democratic stronghold. The city is heavily shaped by the influence of Chicago, externally, and Northwestern, internally. The city and the university share a historically complex long-standing relationship. History Prior to the 1830s, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
16mm Film
16 mm film is a historically popular and economical gauge of film. 16 mm refers to the width of the film (about inch); other common film gauges include 8 and 35 mm. It is generally used for non-theatrical (e.g., industrial, educational, televisual) film-making, or for low-budget motion pictures. It also existed as a popular amateur or home movie-making format for several decades, alongside 8 mm film and later Super 8 film. Eastman Kodak released the first 16 mm "outfit" in 1923, consisting of a camera, projector, tripod, screen and splicer, for US$335 (). RCA-Victor introduced a 16 mm sound movie projector in 1932, and developed an optical sound-on-film 16 mm camera, released in 1935. History Eastman Kodak introduced 16 mm film in 1923, as a less expensive alternative to 35 mm film for amateurs. The same year the Victor Animatograph Corporation started producing their own 16 mm cameras and projectors. During the 1920s, the fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Broadcasting
A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or pay television providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small number of terrestrial networks. Many early television networks (such as NBC, the ABC, or the BBC) evolved from earlier radio networks. Overview In countries where most networks broadcast identical, centrally originated content to all of their stations and where most individual television transmitters therefore operate only as large " repeater stations", the terms "television network", "television channel" (a numeric identifier or radio frequency) and "television station" have become mostly interchangeable in everyday language, with professionals in television-related occupations continuing to make a differentiation between them. Within the industry, a ti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcasting & Cable
''Broadcasting & Cable'' (or ''Broadcasting+Cable'') is a weekly telecommunications industry trade magazine published by Future US. Previous names included ''Broadcasting-Telecasting'', ''Broadcasting and Broadcast Advertising'', and ''Broadcasting''. ''B&C'', which was published biweekly until January 1941, and weekly thereafter, covers the business of television in the U.S.—programming, advertising, regulation, technology, finance, and news. In addition to the newsweekly, ''B&C'' operates a comprehensive website that provides a roadmap for readers in an industry that is in constant flux due to shifts in technology, culture and legislation, and offers a forum for industry debate and criticism. History ''Broadcasting'' was founded in Washington, D.C., by Martin Codel, Sol Taishoff, and former National Association of Broadcasters president Harry Shaw, and the first issue was published on October 15, 1931. Originally, Shaw was publisher, Codel editor, and Taishoff managing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arthur Nielsen
Arthur Charles Nielsen Sr. (September 5, 1897 – June 1, 1980) was an American businessman, electrical engineer and market research analyst who created and tracked the Nielsen ratings for television as founder of the A.C. Nielsen Company. Background Arthur Charles Nielsen was born in Chicago, Illinois. Nielsen was educated at the University of Wisconsin–Madison, where he received a B.S., summa cum laude in electrical engineering in 1918. He was a member of Tau Beta Pi (engineering honor society), the Sigma Phi Society and a captain of the varsity tennis team from 1916 to 1918. He subsequently served in the U.S. Naval Reserve. Career Nielsen worked as an electrical engineer for the Isko Company from 1919 to 1920 and for the H. P. Gould Company, both in Chicago, from 1920 to 1923. He founded the ACNielsen company in 1923, and in doing so advanced the new field of market research. This involved: (1.) test marketing new products to determine their viability prior to costly mass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Rating Council
The Media Rating Council (MRC) is a United States-based nonprofit organization that manages accreditation for media research and rating purposes. Structure and accreditation process The MRC has seven full-time employees, and 165 member organizations. It performs accreditations for rating and research companies like Nielsen, comScore, and multiple digital measurement services. It is funded solely by member dues, which run in the thousands of dollars. The MRC does not conduct the audit of the companies being accredited itself. The audits are done annually by accounting firms such as Ernst & Young. The company being accredited pays for the audit, with fees that could be in the hundreds of thousands or even millions of dollars. Each time a company that was previously audited changes its methodology, it needs to be audited again to continue to qualify for MRC accreditation. History Founding: Harris Committee In 1960, United States Representative Oren Harris of Arkansas, chair ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Programming
Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with other broadcasters' shows. Most broadcast television shows are presented weekly in prime time or daily in other dayparts, though exceptions are not rare. At a micro level, scheduling is the minute planning of the transmission; what to broadcast and when, ensuring an adequate or maximum utilization of airtime. Television scheduling strategies are employed to give shows the best possible chance of attracting and retaining an audience. They are used to deliver shows to audiences when they are most likely to want to watch them and deliver audiences to advertisers in the composition that makes their advertising most lik ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
