|
Supplement (publishing)
Advertising supplements periodically accompany corresponding newspapers and are prepared by the paper's advertising staff instead of its editorial staff. It is common for them to cover topics such as real estate and automobiles on behalf of the paper's frequent advertisers. Some supplements are spin-offs from a newspaper. They are sold separately and typically cover a specific topic, such as the ''Times Literary Supplement'' and the ''Times Educational Supplement'' Supplements found on some DVDs, HD DVDs, and Blu-rays are more commonly known as special features, bonus features, or bonus material. In education, supplemental materials are educational materials designed to accompany or expand on the information presented on course textbooks. These can include printed materials, CDs, websites, or other electronic materials. In academic publishing, some journals publish supplements, which often either cover an industry-funded conference or are "symposia" on a given topic. These suppl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Real Estate
Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more generally) buildings or housing in general."Real estate": Oxford English Dictionary online: Retrieved September 18, 2011 In terms of law, ''real'' is in relation to land property and is different from personal property while ''estate'' means the "interest" a person has in that land property. Real estate is different from personal property, which is not permanently attached to the land, such as vehicles, boats, jewelry, furniture, tools and the rolling stock of a farm. In the United States, the transfer, owning, or acquisition of real estate can be through business corporations, individuals, nonprofit corporations, fiduciaries, or any legal entity as seen within the law of each U.S. state. History of real estate The natural right of a person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Automobile
A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarded as the birth year of the car, when German inventor Carl Benz patented his Benz Patent-Motorwagen. Cars became widely available during the 20th century. One of the first cars affordable by the masses was the 1908 Model T, an American car manufactured by the Ford Motor Company. Cars were rapidly adopted in the US, where they replaced animal-drawn carriages and carts. In Europe and other parts of the world, demand for automobiles did not increase until after World War II. The car is considered an essential part of the developed economy. Cars have controls for driving, parking, passenger comfort, and a variety of lights. Over the decades, additional features and controls have been added to vehicles, making them progressively more com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Spin-off
A corporate spin-off, also known as a spin-out, or starburst or hive-off, is a type of corporate action where a company "splits off" a section as a separate business or creates a second incarnation, even if the first is still active. Characteristics Spin-offs are divisions of companies or organizations that then become independent businesses with assets, employees, intellectual property, technology, or existing products that are taken from the parent company. Shareholders of the parent company receive equivalent shares in the new company in order to compensate for the loss of equity in the original stocks. However, shareholders may then buy and sell stocks from either company independently; this potentially makes investment in the companies more attractive, as potential share purchasers can invest narrowly in the portion of the business they think will have the most growth. In contrast, divestment can also sever one business from another, but the assets are sold off rather ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Times Literary Supplement
''The Times Literary Supplement'' (''TLS'') is a weekly literary review published in London by News UK, a subsidiary of News Corp. History The ''TLS'' first appeared in 1902 as a supplement to '' The Times'' but became a separate publication in 1914. Many distinguished writers have contributed, including T. S. Eliot, Henry James and Virginia Woolf. Reviews were normally anonymous until 1974, when signed reviews were gradually introduced during the editorship of John Gross. This aroused great controversy. "Anonymity had once been appropriate when it was a general rule at other publications, but it had ceased to be so", Gross said. "In addition I personally felt that reviewers ought to take responsibility for their opinions." Martin Amis was a member of the editorial staff early in his career. Philip Larkin's poem "Aubade", his final poetic work, was first published in the Christmas-week issue of the ''TLS'' in 1977. While it has long been regarded as one of the world's pre-e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Times Educational Supplement
''Tes'', formerly known as the ''Times Educational Supplement'', is a weekly UK publication aimed at education professionals. It was first published in 1910 as a pull-out supplement in ''The Times'' newspaper. Such was its popularity that in 1914, the supplement became a separate publication selling for one penny. ''TES'' focuses on school-related news and features. It covered higher education until the ''Times Higher Education Supplement'' (now ''Times Higher Education'') was launched as a sister publication in 1971. Today its editor is Jon Severs. Since 1964, an alternative version of the publication, ''TESS'', has been produced for Scotland. An edition for Wales, ''TES Cymru'', was also published between 2004 and 2011. The lack of content about Wales since its closure has been criticised by the Welsh Education Minister, Jeremy Miles. All are produced by London-based company TES Global, which has been owned by US investment firm Providence Equity Partners LLC since 2018. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Academic Publishing
Academic publishing is the subfield of publishing which distributes academic research and scholarship. Most academic work is published in academic journal articles, books or theses. The part of academic written output that is not formally published but merely printed up or posted on the Internet is often called "grey literature". Most scientific and scholarly journals, and many academic and scholarly books, though not all, are based on some form of peer review or editorial refereeing to qualify texts for publication. Peer review quality and selectivity standards vary greatly from journal to journal, publisher to publisher, and field to field. Most established academic disciplines have their own journals and other outlets for publication, although many academic journals are somewhat interdisciplinary, and publish work from several distinct fields or subfields. There is also a tendency for existing journals to divide into specialized sections as the field itself becomes more s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conflicts Of Interest In Academic Publishing
Conflicts of interest (COIs) often arise in academic publishing. Such conflicts may cause wrongdoing and make it more likely. Ethical standards in academic publishing exist to avoid and deal with conflicts of interest, and the field continues to develop new standards. Standards vary between journals and are unevenly applied. According to the International Committee of Medical Journal Editors, " thors have a responsibility to evaluate the integrity, history, practices and reputation of the journals to which they submit manuscripts". Conflicts of interest increase the likelihood of biases arising; they can harm the quality of research and the public good (even if disclosed). Conflicts of interest can involve research sponsors, authors, journals, journal staff, publishers, and peer reviewers. Avoidance, disclosure, and tracking The avoidance of conflicts of interest and the changing of the structure of institutions to make them easier to avoid are frequently advocated for. Some in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertorial
An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946. In printed publications, the advertisement is usually written to resemble an objective article and designed to ostensibly look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a segment on a talk show or variety show. In radio, these can take the form of a radio commercial or a discussion between the announcer and representative. The concept of internet-based advertorials is linked to native advertising; however, whether the two terms are synonymous is contested. Types Advertorials can be classified into three types: * Image advertorials: The organization running the advertisement wants to produce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Insert (print Advertising)
In advertising, an insert or blow-in card is a separate advertisement put in a magazine, newspaper, or other publication. They are usually the main source of income for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in newspapers, because most weekly sales begin on that day, and it also has the highest circulation of any day of the week. A buckslip or buck slip is a slip of paper, often the size of a U.S. dollar bill (a buck), which includes additional information about a product.Clemente, Mark N. (2002). ''The Marketing Glossary: Key Terms, Concepts and Applications.'' clementebooks, Bind-in cards are cards that are bound into the bindings of the publication, and will therefore not drop out. See also * Onsert *Supplement (publishing) Advertising supplements periodically accompany corresponding newspapers and are prepared by the paper's advertising staff instead of its editorial staff. It is common for them to cov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publications
To publish is to make content available to the general public.Berne Convention, article 3(3) URL last accessed 2010-05-10.Universal Copyright Convention, Geneva text (1952), article VI . URL last accessed 2010-05-10. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content, including paper ( |
