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Slogans
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The ''Oxford Dictionary of English'' defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. Etymology The word slogan is derived from ''slogorn'' which was an Anglicisation of the Scottish Gaelic and Irish ''sluagh-ghairm'' (''sluagh'' "army", "host" + ''gairm'' "cry").Merriam-Webster (2003), p. 1174. Irish Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankel's (1941, as cited in Dento ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Political Slogan
The following is a list of notable political slogans. Political slogan (listed alphabetically) A * Abki baar Modi Sarkar – Bharatiya Janata Party's campaign slogan for 2014 Indian Parliamentary Elections * ACT UP, Fight Back, Fight AIDS – The slogan of the AIDS activist group ACT UP, the AIDS Coalition to Unleash Power, grassroots political activists working to end the HIV/AIDS pandemic B * Bangladesh Zindabad – Long live Bangladesh * Believe women – used to encourage people to believe the testimony of women regarding violent and sexual assault. * Bessarabia, Romanian land – Romanian nationalist and irredentist phrase posing claims over the region of Bessarabia. * Better dead than Red – anti-Communist slogan. * Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans * Black Lives Matter * Black Power – a political slogan and a name for various associated ideologies, popularized by Stokely Carmichael in the 1960 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nike, Inc
Nike, Inc. ( or ) is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed 76,700 people worldwide. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously, in 2017, the Nike brand was valued at $29.6 billion. Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Lies
A big lie (german: große Lüge) is a gross distortion or misrepresentation of the truth, used especially as a propaganda technique. The German expression was coined by Adolf Hitler, when he dictated his book ''Mein Kampf'' (1925), to describe the use of a lie so colossal that no one would believe that someone "could have the impudence to distort the truth so infamously." Hitler claimed that the technique had been used by Jews to blame Germany's loss in on German general Erich Ludendorff, who was a prominent nationalist political leader in the Weimar Republic. According to historian Jeffrey Herf, the Nazis used the idea of the original big lie to turn sentiment against Jews and justify the Holocaust. Herf maintains that Joseph Goebbels and the Nazi Party actually used the big lie technique that they describedand that they used it to turn long-standing antisemitism in Europe into mass murder. Herf further argues that the Nazis' big lie was their depiction of Germany as an innoc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nika Revolt
The Nika riots ( el, Στάσις τοῦ Νίκα, translit=Stásis toû Níka), Nika revolt or Nika sedition took place against Byzantine Emperor Justinian I in Constantinople over the course of a week in 532 AD. They are often regarded as the most violent riots in the city's history, with nearly half of Constantinople being burned or destroyed and tens of thousands of people killed. Background The ancient Roman and Byzantine empires had well-developed associations, known as ''demes'', which supported the different factions (or teams) to which competitors in certain sporting events belonged, especially in chariot racing. There were initially four major factions in chariot racing, differentiated by the colour of the uniform in which they competed; the colours were also worn by their supporters. These were the Blues (''Veneti''), the Greens (''Prasini''), the Reds (''Russati''), and the Whites (''Albati''), although by the 6th century the only teams with any influence were the B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Byzantine Empire
The Byzantine Empire, also referred to as the Eastern Roman Empire or Byzantium, was the continuation of the Roman Empire primarily in its eastern provinces during Late Antiquity and the Middle Ages, when its capital city was Constantinople. It survived the fragmentation and fall of the Western Roman Empire in the 5th century AD and continued to exist for an additional thousand years until the fall of Constantinople to the Ottoman Empire in 1453. During most of its existence, the empire remained the most powerful economic, cultural, and military force in Europe. The terms "Byzantine Empire" and "Eastern Roman Empire" were coined after the end of the realm; its citizens continued to refer to their empire as the Roman Empire, and to themselves as Romans—a term which Greeks continued to use for themselves into Ottoman times. Although the Roman state continued and its traditions were maintained, modern historians prefer to differentiate the Byzantine Empire from Ancient Rome ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Justinian I
Justinian I (; la, Iustinianus, ; grc-gre, Ἰουστινιανός ; 48214 November 565), also known as Justinian the Great, was the Byzantine emperor from 527 to 565. His reign is marked by the ambitious but only partly realized ''renovatio imperii'', or "restoration of the Empire". This ambition was expressed by the partial recovery of the territories of the defunct Western Roman Empire. His general, Belisarius, swiftly conquered the Vandal Kingdom in North Africa. Subsequently, Belisarius, Narses, and other generals conquered the Ostrogothic kingdom, restoring Dalmatia, Sicily, Italy, and Rome to the empire after more than half a century of rule by the Ostrogoths. The praetorian prefect Liberius reclaimed the south of the Iberian peninsula, establishing the province of Spania. These campaigns re-established Roman control over the western Mediterranean, increasing the Empire's annual revenue by over a million ''solidi''. During his reign, Justinian also subdued the ''Tz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mein Kampf
(; ''My Struggle'' or ''My Battle'') is a 1925 autobiographical manifesto by Nazi Party leader Adolf Hitler. The work describes the process by which Hitler became antisemitic and outlines his political ideology and future plans for Germany. Volume 1 of was published in 1925 and Volume 2 in 1926. The book was edited first by Emil Maurice, then by Hitler's deputy Rudolf Hess. Hitler began while imprisoned following his failed coup in Munich in November 1923 and a trial in February 1924 for high treason, in which he received a sentence of five years. Although he received many visitors initially, he soon devoted himself entirely to the book. As he continued, he realized that it would have to be a two-volume work, with the first volume scheduled for release in early 1925. The governor of Landsberg noted at the time that "he itlerhopes the book will run into many editions, thus enabling him to fulfill his financial obligations and to defray the expenses incurred at the t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soviet
The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a Federation, federal union of Republics of the Soviet Union, fifteen national republics; in practice, both Government of the Soviet Union, its government and Economy of the Soviet Union, its economy were highly Soviet-type economic planning, centralized until its final years. It was a one-party state governed by the Communist Party of the Soviet Union, with the city of Moscow serving as its capital as well as that of its largest and most populous republic: the Russian Soviet Federative Socialist Republic, Russian SFSR. Other major cities included Saint Petersburg, Leningrad (Russian SFSR), Kyiv, Kiev (Ukrainian Soviet Socialist Republic, Ukrainian SSR), Minsk (Byelorussian Soviet Socialist Republic, Byelorussian SSR), Tas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nazi
Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in Nazi Germany. During Hitler's rise to power in 1930s Europe, it was frequently referred to as Hitlerism (german: Hitlerfaschismus). The later related term " neo-Nazism" is applied to other far-right groups with similar ideas which formed after the Second World War. Nazism is a form of fascism, with disdain for liberal democracy and the parliamentary system. It incorporates a dictatorship, fervent antisemitism, anti-communism, scientific racism, and the use of eugenics into its creed. Its extreme nationalism originated in pan-Germanism and the ethno-nationalist '' Völkisch'' movement which had been a prominent aspect of German nationalism since the late 19th century, and it was strongly influenced by the paramilitary groups that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gutenberg
Johannes Gensfleisch zur Laden zum Gutenberg (; – 3 February 1468) was a German inventor and craftsman who introduced letterpress printing to Europe with his movable-type printing press. Though not the first of its kind, earlier designs were restricted to East Asia, and Gutenberg's version was the first to spread across the world. His work led to an information revolution and the unprecedented mass-spread of literature throughout Europe. It also had a direct impact on the development of the Renaissance, Reformation and humanist movement, ushering in the modern period of human history. His many contributions to printing include the invention of a process for mass-producing movable type; the use of oil-based ink for printing books; adjustable molds; mechanical movable type; and the use of a wooden printing press similar to the agricultural screw presses of the period. Gutenberg's method for making type is traditionally considered to have included a type metal alloy and a ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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