Radio Promotion
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Radio Promotion
Radio promotion is the division of a record company which is charged with placing songs on the radio. They maintain relationships with program directors at radio stations and attempt to persuade them to play singles to promote the sale of recordings, such as CDs, sold by the record company. Those involved are known as record pluggers. Ben Toone, "How bands get onto the radio: the art of the record plugger", ''BBC'', 10 December 2015
Retrieved 18 February 2020 They may also pay a fee to a third party, known as an independent promoter, who works in conjunction with the Label Promoters to further advance the single.


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Record Company
A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos, while also conducting talent scouting and development of new artists, and maintaining contracts with recording artists and their managers. The term "record label", derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information. Within the mainstream music industry, recording artists have traditionally been reliant upon record labels to broaden their consumer base, market their albums, and promote their singles on streaming services, radio, and television. Record labels also provide publicists, who assist performers in gaining positive ...
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Radio
Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmitter connected to an antenna which radiates the waves, and received by another antenna connected to a radio receiver. Radio is very widely used in modern technology, in radio communication, radar, radio navigation, remote control, remote sensing, and other applications. In radio communication, used in radio and television broadcasting, cell phones, two-way radios, wireless networking, and satellite communication, among numerous other uses, radio waves are used to carry information across space from a transmitter to a receiver, by modulating the radio signal (impressing an information signal on the radio wave by varying some aspect of the wave) in the transmitter. In radar, used to locate and track objects like aircraft, ships, spacecraf ...
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Radio Programming
Radio programming is the process of organising a schedule of radio content for commercial broadcasting and public broadcasting by radio stations. History The original inventors of radio, from Guglielmo Marconi's time on, expected it to be used for one-on-one wireless communication tasks where telephones and telegraphs could not be used because of the problems involved in stringing copper wires from one point to another, such as in ship-to-shore communications. Those inventors had no expectations whatever that radio would become a major mass media entertainment and information medium earning many millions of dollars in revenues annually through radio advertising commercials or sponsorship. These latter uses were brought about after 1920 by business entrepreneurs such as David Sarnoff, who created the National Broadcasting Company (NBC), and William S. Paley, who built Columbia Broadcasting System (CBS). These broadcasting (as opposed to narrowcasting) business organizations be ...
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Radio Stations
Radio broadcasting is transmission of audio signal, audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio station, while in satellite radio the radio waves are broadcast by a satellite in Earth orbit. To receive the content the listener must have a Radio receiver, broadcast radio receiver (''radio''). Stations are often affiliated with a radio network which provides content in a common radio format, either in broadcast syndication or simulcast or both. Radio stations broadcast with several different types of modulation: AM radio stations transmit in AM (amplitude modulation), FM radio stations transmit in FM (frequency modulation), which are older analog audio standards, while newer digital radio stations transmit in several digital audio standards: DAB (digital audio broadcasting), HD radio, DRM (Digital Radio Mondiale). Tele ...
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Single (music)
In music, a single is a type of release, typically a song recording of fewer tracks than an LP record or an album. One can be released for sale to the public in a variety of formats. In most cases, a single is a song that is released separately from an album, although it usually also appears on an album. In other cases a recording released as a single may not appear on an album. Despite being referred to as a single, in the era of music downloads, singles can include up to as many as three tracks. The biggest digital music distributor, the iTunes Store, accepts as many as three tracks that are less than ten minutes each as a single. Any more than three tracks on a musical release or thirty minutes in total running time is an extended play (EP) or, if over six tracks long, an album. Historically, when mainstream music was purchased via vinyl records, singles would be released double-sided, i.e. there was an A-side and a B-side, on which two songs would appear, one on each si ...
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Compact Disk
The compact disc (CD) is a digital optical disc data storage format that was co-developed by Philips and Sony to store and play digital audio recordings. In August 1982, the first compact disc was manufactured. It was then released in October 1982 in Japan and branded as '' Digital Audio Compact Disc''. The format was later adapted (as CD-ROM) for general-purpose data storage. Several other formats were further derived, including write-once audio and data storage (CD-R), rewritable media (CD-RW), Video CD (VCD), Super Video CD (SVCD), Photo CD, Picture CD, Compact Disc-Interactive (CD-i) and Enhanced Music CD. Standard CDs have a diameter of and are designed to hold up to 74 minutes of uncompressed stereo digital audio or about 650  MiB of data. Capacity is routinely extended to 80 minutes and 700  MiB by arranging data more closely on the same sized disc. The Mini CD has various diameters ranging from ; they are sometimes used for CD singles, storing up to 24 minu ...
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Payola
Payola, in the music industry, is the illegal practice of paying a commercial radio station to play a song without the station disclosing the payment. Under US law, a radio station must disclose songs they were paid to play on the air as sponsored airtime. The number of times the songs are played can influence the perceived popularity of a song, and payola may be used to influence these meters. The Federal Communications Commission (FCC) treats payola as a violation of the Sponsorship Identification Rules, which requires any broadcast of paid material to include a disclosure. The term ''payola'' is a combination of "pay" and "ola", which is a suffix of product names common in the early 20th century, such as Pianola, Victrola, Amberola, Crayola, Rock-Ola, Shinola, or brands such as the radio equipment manufacturer Motorola. History Prior to the 1930s, there was little public scrutiny of the reasoning behind a song's popularity. The advertising agencies which sponsored NBC ...
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Spin (radio)
In broadcasting, rotation is the repeated airing of a limited playlist of songs on a radio station or satellite radio channel, or music videos on a TV network. They are usually in a different order each time. However, they are not completely shuffled, so as to avoid varying the time between any two consecutive plays of a given song by either too much or too little. When measuring airplay, the number of times a song is played is counted as spins. Stations playing new music typically have a short rotation of around four hours, while stations playing "classics" may go as long as eight hours, with a few stations promising "no repeats" where a song is not played again during a broadcast day to allow a much broader playlist (or if there is a purposeful repeat on that type of station, it ties into a station contest for a prize, such as tickets to the played artist's concert). College radio and indie radio stations sometimes have no particular rotation, only the music director's suggest ...
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Music Industry
The music industry consists of the individuals and organizations that earn money by writing songs and musical compositions, creating and selling recorded music and sheet music, presenting concerts, as well as the organizations that aid, train, represent and supply music creators. Among the many individuals and organizations that operate in the industry are: the songwriters and composers who write songs and musical compositions; the singers, musicians, conductors, and bandleaders who perform the music; the record labels, music publishers, recording studios, music producers, audio engineers, retail and digital music stores, and performance rights organizations who create and sell recorded music and sheet music; and the booking agents, promoters, music venues, road crew, and audio engineers who help organize and sell concerts. The industry also includes a range of professionals who assist singers and musicians with their music careers. These include talent managers, artists ...
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