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Radio Imaging
Radio imaging is the general term for the composite effect of multiple and varied on-air sound effects that identify, brand and market a particular radio station. These sound effects include: Voice-over, voiceover, music beds, Radio sweeper, sweepers, breakers, intros, promos, liners, stingers, bumpers, shotguns, and jingles. The total effect of these on-air elements create an overall sound design, which positions a radio station and brand within the marketplace, and is designed to appeal to the Demography, demographics of the audience it wants the station to attract (e.g., Men, Age 18-54). Radio Imaging sonically brands the radio station as clearly different and distinct from other entertainment brands; especially, from other radio stations in a given market. Radio Imaging enables radio listeners to easily identify a radio station and to distinguish a radio station favorably against competitors through a unique and enhanced image and sound, particularly in the same programming forma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio Station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio station, while in satellite radio the radio waves are broadcast by a satellite in Earth orbit. To receive the content the listener must have a broadcast radio receiver (''radio''). Stations are often affiliated with a radio network which provides content in a common radio format, either in broadcast syndication or simulcast or both. Radio stations broadcast with several different types of modulation: AM radio stations transmit in AM ( amplitude modulation), FM radio stations transmit in FM (frequency modulation), which are older analog audio standards, while newer digital radio stations transmit in several digital audio standards: DAB (digital audio broadcasting), HD radio, DRM ( Digital Radio Mondiale). Television broadcasting ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Voice-over
Voice-over (also known as off-camera or off-stage commentary) is a production technique where a voice—that is not part of the narrative (non-Diegetic#Film sound and music, diegetic)—is used in a radio, television production, filmmaking, theatre, or other presentations. The voice-over is read from a script and may be spoken by someone who appears elsewhere in the production or by a specialist voice actor. Synchronous dialogue, where the voice-over is narrating the action that is taking place at the same time, remains the most common technique in voice-overs. Asynchronous, however, is also used in cinema. It is usually prerecorded and placed over the top of a film or video and commonly used in Documentary film, documentaries or news reports to explain information. Voice-overs are used in video games and on-hold messages, as well as for announcements and information at events and tourist destinations. It may also be read live for events such as award presentations. Voice-over ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio Sweeper
A radio sweeper is a short, pre-recorded sample used by radio stations as segues between songs that give listeners a brief station identifier or promo, generally 20 seconds or less: "You're listening to the soft sounds of AMEradio. Easy listening throughout the Bay Area," for example. Dry radio sweepers are voice only—no music or sound effects—whereas wet sweepers generally contain sound FX (also known as "sonic", a global term for all sound effects and elements used in a sweeper.) Sweepers are also known as liners, bumpers, radio imaging, sweeps, station imaging, stingers, IDs, idents, promos, shotguns and intros. Most sweepers will have a voice over Voice-over (also known as off-camera or off-stage commentary) is a production technique where a voice—that is not part of the narrative (non-diegetic)—is used in a radio, television production, filmmaking, theatre, or other presentations. ... included on the audio. References [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Many jingles are also created using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service. History The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, sales spiked there. Of the 53,000 cases of Wheaties breakfast cereal sold, 40,000 were ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sound Design
Sound design is the art and practice of creating sound tracks for a variety of needs. It involves specifying, acquiring or creating auditory elements using audio production techniques and tools. It is employed in a variety of disciplines including filmmaking, television production, video game development, theatre, sound recording and reproduction, live performance, sound art, post-production, radio, new media and musical instrument development. Sound design commonly involves performing (see e.g. foley) and editing of previously composed or recorded audio, such as sound effects and dialogue for the purposes of the medium, but it can also involve creating sounds from scratch through synthesizers. A sound designer is one who practices sound design. History The use of sound to evoke emotion, reflect mood and underscore actions in plays and dances began in prehistoric times. At its earliest, it was used in religious practices for healing or recreation. In ancient Japan, theatrical ev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demography
Demography () is the statistics, statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and Population dynamics, dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of Social actions, social actors can change across time through processes of birth, death, and Human migration, migration. In the context of human biological populations, demographic analysis uses Public records, administrative records to develop an independent Approximation, estimate of the population. Demographic analysis estimates are often considered a reliable stan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Country Music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, old-time, and American folk music forms including Appalachian, Cajun, Creole, and the cowboy Western music styles of Hawaiian, New Mexico, Red Dirt, Tejano, and Texas country. Country music often consists of ballads and honky-tonk dance tunes with generally simple form, folk lyrics, and harmonies often accompanied by string instruments such as electric and acoustic guitars, steel guitars (such as pedal steels and dobros), banjos, and fiddles as well as harmonicas. Blues modes have been used extensively throughout its recorded history. The term ''country music'' gained popularity in the 1940s in preference to '' hillbilly music'', with "country music" being used today to describe many styles and subgenres. It came to encomp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adult Contemporary Music
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet storm and rock influence. Adult contemporary is generally a continuation of the easy listening and soft rock style that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of pop/rock music. Adult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and harmonies is accentuated. It is usually melodic enough to get a listener's attention, and is inoffensive and pleasurable enough to work well as background music. Like most of pop music, its songs tend to be written in a basic format employing a verse–chorus structure. The format is heavy on romantic sentimental ballads which mostly use acoustic instruments (though bass guitar is usually used) such as aco ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sports Radio
Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on-air style and extensive debate and analysis by both hosts and callers. Many sports talk stations also carry play-by-play (live commentary) of local sports teams as part of their regular programming. Hosted by Bill Mazer, the first sports talk radio show in history launched in March 1964 on New York's WNBC (AM). Soon after WNBC launched its program, in 1965 Seton Hall University's radio station, WSOU, started ''Hall Line'', a call-in sports radio talk show focusing on the team's basketball program. Having celebrated its 50th anniversary on air during the 2015–2016 season, ''Hall Line'', which broadcasts to central and northern New Jersey as well as all five boroughs of New York, is the oldest and longest running sports talk call-in show i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Classic Rock
Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primarily focusing on commercially successful blues rock and hard rock popularized in the 1970s AOR format.Pareles, Jon (June 18, 1986)"Oldies on Rise in Album-Rock Radio" ''The New York Times''. Retrieved April 19, 2019. The radio format became increasingly popular with the baby boomer demographic by the end of the 1990s. Although classic rock has mostly appealed to adult listeners, music associated with this format received more exposure with younger listeners with the presence of the Internet and digital downloading. Some classic rock stations also play a limited number of current releases which are stylistically consistent with the station's sound, or by heritage acts which are still active and producing new music."New York Radio Guide: Ra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oldies
Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. After 2000, 1970s music was increasingly included. "Classic hits" has been seen as a successor to the oldies format on the radio, with music from the 1980s serving as the core format. Description This broad category includes styles as diverse as doo-wop, early rock and roll, novelty songs, bubblegum music, folk rock, psychedelic rock, baroque pop, surf music, soul music, rhythm and blues, classic rock, some blues, and some country music. Golden Oldies usually refers to music exclusively from the 1950s and 1960s. Oldies radio typically features artists such as Elvis Presley, Chuck Berry, The Beatles, Jerry Lee Lewis, The Beach Boys, Frankie Avalon, The Four Seasons, Paul Anka, Neil Sedaka, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
