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Reality Mining
Reality mining is the collection and analysis of machine-sensed environmental data pertaining to human social behavior, with the goal of identifying predictable patterns of behavior. In 2008, ''MIT Technology Review'' called it one of the "10 technologies most likely to change the way we live." Reality mining studies human interactions based on the usage of wireless devices such as mobile phones and GPS systems providing a more accurate picture of what people do, where they go, and with whom they communicate with rather than from more subjective sources such as a person's own account. Reality mining is one aspect of digital footprint analysis. ''Reality Mining'' is using Big Data to conduct research and analyze how people interact with technology everyday to build systems that allow for positive change from the individual to the global community. Reality Mining also deals with '' data exhaust .'' Individual Scale (1 person) Individuals use mobile phones, tablets, laptops, came ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavior
Behavior (American English) or behaviour (British English) is the range of actions and mannerisms made by individuals, organisms, systems or artificial entities in some environment. These systems can include other systems or organisms as well as the inanimate physical environment. It is the computed response of the system or organism to various stimuli or inputs, whether internal or external, conscious or subconscious, overt or covert, and voluntary or involuntary. Taking a behavior informatics perspective, a behavior consists of actor, operation, interactions, and their properties. This can be represented as a behavior vector. Models Biology Although disagreement exists as to how to precisely define behavior in a biological context, one common interpretation based on a meta-analysis of scientific literature states that "behavior is the internally coordinated responses (actions or inactions) of whole living organisms (individuals or groups) to internal and/or external sti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavioral Targeting
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle (sociology), lifestyle and interest. This focus can also entail behavioral variables, such as Web browsing history, browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. The Information and communication technology (ICT) space has transformed recently, resulting in targeted advertising stretching across all ICT technologies, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Targeted Marketing
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus on race, economic status, sex, age, generation, level of education, income level, and employment, or psychographic focused on the consumer values, personality, attitude, opinion, lifestyle and interest. This focus can also entail behavioral variables, such as browser history, purchase history, and other recent online activities. The process of algorithm targeting eliminates waste. Traditional forms of advertising, including billboards, newspapers, magazines, and radio channels, are progressively becoming replaced by online advertisements. The Information and communication technology (ICT) space has transformed recently, resulting in targeted advertising stretching across all ICT technologies, such as web, IPTV, and mobile environments. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Map
The first social maps date from the early 20th century. A recent example is the mapping of the residences of U.S. Facebook users and their social links. In marketing, a social map is a visualized analysis of a digital identity of a person, brand or company. A social map shows exactly where a digital identity is created, formed or discussed and sets each element in context and proportions. These social maps created an intense discussion about digital reputation and digital identities. For companies, a so-called corporate social map is still a very new and unusual methodology, but also very effective and meaningful. See also * Sociogram A sociogram is a graphic representation of social links that a person has. It is a graph drawing that plots the structure of interpersonal relations in a group situation. Overview Sociograms were developed by Jacob L. Moreno to analyze choice ... Human geography {{Anthropology-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Graph
The social graph is a graph that represents social relations between entities. In short, it is a model or representation of a social network, where the word graph has been taken from graph theory. The social graph has been referred to as "the global mapping of everybody and how they're related". The term was used as early as 1964, albeit in the context of isoglosses. Leo Apostel uses the term in the context here in 1978. The concept was originally called sociogram. The term was popularized at the Facebook F8 conference on May 24, 2007, when it was used to explain how the newly introduced Facebook Platform would take advantage of the relationships between individuals to offer a richer online experience. The definition has been expanded to refer to a social graph of all Internet users. Since explaining the concept of the social graph, Mark Zuckerberg, one of the founders of Facebook, has often touted Facebook's goal of offering the website's social graph to other websites s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Capital
Social capital is "the networks of relationships among people who live and work in a particular society, enabling that society to function effectively". It involves the effective functioning of social groups through interpersonal relationships, a shared sense of Identity (social science), identity, a shared understanding, shared Social norm, norms, shared Value (ethics), values, Trust (social sciences), trust, cooperation, and Reciprocity (social psychology), reciprocity. Social capital is a measure of the value of resources, both Tangibility, tangible (e.g., public spaces, private property) and intangible (e.g., Social actor, actors, human capital, people), and the impact that ideal creators have on the resources involved in each relationship, and on larger groups. Some have described it as a form of capital that produces Public good (economics), public goods for a common purpose, although this does not align with how it has been measured. Social capital has been used to expla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reputation
The reputation of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity typically as a result of social evaluation on a set of criteria, such as behavior or performance. Reputation is a ubiquitous, spontaneous, and highly efficient mechanism of social control. It is a subject of study in social, management, and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organizations, institutions and communities. Furthermore, reputation acts on different levels of agency, individual and supra-individual. At the supra-individual level, it concerns groups, communities, collectives and abstract social entities (such as firms, corporations, organizations, countries, cultures and even civilizations). It affects phenomena of different scales, from everyday life to relationships between nations. Reputation is a fundamental instrument of social order, based upon distributed, spon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Identity
Internet identity (IID), also online identity or internet persona, is a social identity that an Internet user establishes in online communities and websites. It may also be an actively constructed presentation of oneself. Although some people choose to use their real names online, some Internet users prefer to be anonymous, identifying themselves by means of pseudonyms, which reveal varying amounts of personally identifiable information. An online identity may even be determined by a user's relationship to a certain social group they are a part of online. Some can be deceptive about their identity. In some online contexts, including Internet forums, online chats, and massively multiplayer online role-playing games (MMORPGs), users can represent themselves visually by choosing an avatar, an icon-sized graphic image. Avatars are one way users express their online identity. Through interaction with other users, an established online identity acquires a reputation, which enables oth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Millennium Development Goals
The Millennium Development Goals (MDGs) were eight international development goals for the year 2015 that had been established following the Millennium Summit of the United Nations in 2000, following the adoption of the United Nations Millennium Declaration. These were based on the OECD DAC International Development Goals agreed by Development Ministers in the "Shaping the 21st Century Strategy". The Sustainable Development Goals (SDGs) succeeded the MDGs in 2016. All 191 United Nations member states, and at least 22 international organizations, committed to help achieve the following Millennium Development Goals by 2015: # To eradicate extreme poverty and hunger # To achieve universal primary education # To promote gender equality and empower women # To reduce child mortality # To improve maternal health # To combat HIV/AIDS, malaria, and other diseases # To ensure environmental sustainability # To develop a global partnership for development Each goal had specific targets, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Phones
A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area. The radio frequency link establishes a connection to the switching systems of a mobile phone operator, which provides access to the public switched telephone network (PSTN). Modern mobile telephone services use a cellular network architecture and, therefore, mobile telephones are called ''cellular telephones'' or ''cell phones'' in North America. In addition to telephony, digital mobile phones ( 2G) support a variety of other services, such as text messaging, multimedia messagIng, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, video games and digital photography. Mobile phones offering only those capabilities are known as featur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Call Data Record
A call detail record (CDR) is a data record produced by a telephone exchange or other telecommunications equipment that documents the details of a telephone call or other telecommunications transactions (e.g., text message) that passes through that facility or device. The record contains various attributes of the call, such as time, duration, completion status, source number, and destination number. It is the automated equivalent of the paper toll tickets that were written and timed by operators for long-distance calls in a manual telephone exchange. CDR contents A call detail record contains data fields that describe a specific instance of a telecommunication transaction, but does not include the content of that transaction. By way of simplistic example, a call detail record describing a particular phone call might include the phone numbers of both the calling and receiving parties, the start time, and duration of that call. In actual modern practice, call detail records are m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
