Proof Of Purchase

	Proof Of Purchase Proof of purchase is often required for sales promotions and manufacturer rebates as evidence that the customer purchased the product. When multiple purchases are required to redeem these rewards, it is referred to as a premium incentive or collector mechanic. A proof of purchase is also required for some product recalls. Traditional proof of purchase systems require the consumer to send some portion of the packaging, as defined by the product's manufacturer, along with a register receipt or sales invoice proving the product's purchase, with the latter being required for a product return to a retailer. An internal confirmation or tracking number may also be accepted as a proof of purchase, depending on the circumstances. For a defective product such as an optical disc containing a film or musical album, the company will ask for the return of the defective media in order to facilitate an even exchange with one that properly works, or for the box proof and receipt (or often, a card ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
picture info	Sales Promotion Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
	Rebate (marketing) A rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into purchasing a product. The mail-in rebate (MIR) is the most common. A MIR entitles the buyer to mail in a coupon, receipt, and barcode in order to receive a check for a particular amount, depending on the particular product, time, and often place of purchase. Rebates are offered by either the retailer or the product manufacturer. Large stores often work in conjunction with manufacturers, usually requiring two or sometimes three separate rebates for each item, and sometimes are valid only at a single store. Rebate forms and special receipts are sometimes printed by the cash register at time of purchase on a separate receipt or available online for download. In some cases, the r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]
picture info	Product Recall A product recall is a request from a manufacturer to return a product after the discovery of safety issues or product defects that might endanger the consumer or put the maker/seller at risk of legal action. The recall is an effort to limit ruination of the corporate image and limit liability for corporate negligence, which can cause significant legal costs. It can be difficult, if not impossible, to determine how costly can be releasing to the consumer a product that could endanger someone's life and the economic loss resulting from unwanted publicity. Recalls are costly. Costs include having to handle the recalled product, replacing it and possibly being held financially responsible for the consequences of the recalled product. A country's consumer protection laws will have specific requirements in regard to product recalls. Such regulations may include how much of the cost the maker will have to bear, situations in which a recall is compulsory (usually because the risk is b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu]