Processing Fluency
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Processing Fluency
Processing fluency is the ease with which information is processed. Perceptual fluency is the ease of processing stimuli based on manipulations to perceptual quality. Retrieval fluency is the ease with which information can be retrieved from memory. Research Research in cognitive neuroscience and psychology has shown that processing fluency influences different kinds of judgments. For instance, perceptual fluency can contribute to the experience of familiarity when fluent processing is attributed to the past. Repeating the presentation of a stimulus, also known as priming, is one method for enhancing fluency. Jacoby and Dallas in 1981 argued that items from past experience are processed more fluently. This becomes a learned experience throughout our lifetime such that fluent items can be attributed to the past. Therefore, people sometimes take fluency as an indication that a stimulus is familiar even though the sense of familiarity is false. Perceptual fluency literature has been ...
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Priming (psychology)
Priming is a phenomenon whereby exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention. The priming effect refers to the positive or negative effect of a rapidly presented stimulus (priming stimulus) on the processing of a second stimulus (target stimulus) that appears shortly after. Generally speaking, the generation of priming effect depends on the existence of some positive or negative relationship between priming and target stimuli. For example, the word ''nurse'' is recognized more quickly following the word ''doctor'' than following the word ''bread''. Priming can be perceptual, associative, repetitive, positive, negative, affective, semantic, or conceptual. Priming effects involve word recognition, semantic processing, attention, unconscious processing, and many other issues, and are related to differences in various writing systems. Research, however, has yet to firmly establish the duration of priming effects, yet th ...
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Eureka Effect
The eureka effect (also known as the Aha! moment or eureka moment) refers to the common human experience of suddenly understanding a previously incomprehensible problem or concept. Some research describes the Aha! effect (also known as insight or epiphany) as a memory advantage, but conflicting results exist as to where exactly it occurs in the brain, and it is difficult to predict under what circumstances one can predict an Aha! moment. Insight is a psychological term that attempts to describe the process in problem solving when a previously unsolvable puzzle becomes suddenly clear and obvious. Often this transition from not understanding to spontaneous comprehension is accompanied by an exclamation of joy or satisfaction, an Aha! moment. A person utilizing insight to solve a problem is able to give accurate, discrete, all-or-nothing type responses, whereas individuals not using the insight process are more likely to produce partial, incomplete responses. A recent theoretical acc ...
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Mere-exposure Effect
The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures, and sounds. In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person. Research Gustav Fechner conducted the earliest known research on the effect in 1876. Edward B. Titchener also documented the effect and described the "glow of warmth" felt in the presence of something familiar; however, his hypothesis was thrown out when results showed that the enhancement of preferences for objects did not depend on the individual's subjective impressions of how familiar the objects were. The rejection of Titchener's hypothesis spurred further resear ...
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Illusion-of-truth Effect
The illusory truth effect (also known as the illusion of truth effect, validity effect, truth effect, or the reiteration effect) is the tendency to believe false information to be correct after repeated exposure. This phenomenon was first identified in a 1977 study at Villanova University and Temple University. When truth is assessed, people rely on whether the information is in line with their understanding or if it feels familiar. The first condition is logical, as people compare new information with what they already know to be true. Repetition makes statements easier to process relative to new, unrepeated statements, leading people to believe that the repeated conclusion is more truthful. The illusory truth effect has also been linked to hindsight bias, in which the recollection of confidence is skewed after the truth has been received. In a 2015 study, researchers discovered that familiarity can overpower rationality and that repetitively hearing that a certain statement is ...
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Fluency Heuristic
In psychology, a fluency heuristic is a mental heuristic in which, if one object is processed more fluently, faster, or more smoothly than another, the mind infers that this object has the higher value with respect to the question being considered. In other words, the more skillfully or elegantly an idea is communicated, the more likely it is to be considered seriously, whether or not it is logical. Research Jacoby and Dallas (1981) found that if an object "jumps out" at a person and is readily perceived, then they have likely seen it before even if they do not consciously remember seeing it. As a proxy for real-world quantities: Hertwig et al. (2008) investigated whether retrieval fluency, like recognition, is a proxy for real-world quantities across five different reference classes in which they expected retrieval fluency to be effective. a) cities in the U.S with more than 100,000 inhabitants b) the 100 German companies with the highest revenue in 2003 c) the top 106 music ...
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Familiarity Heuristic
In psychology, a heuristic is an easy-to-compute procedure or ''rule of thumb'' that people use when forming beliefs, judgments or decisions. The familiarity heuristic was developed based on the discovery of the availability heuristic by psychologists Amos Tversky and Daniel Kahneman; it happens when the familiar is favored over novel places, people, or things. The familiarity heuristic can be applied to various situations that individuals experience in day-to-day life. When these situations appear similar to previous situations, especially if the individuals are experiencing a high cognitive load, they may regress to the state of mind in which they have felt or behaved before. This heuristic is useful in most situations and can be applied to many fields of knowledge; however, there are both positives and negatives to this heuristic as well. Origin Availability heuristic The familiarity heuristic stems from the availability heuristic, which was studied by Tversky and Kahneman. The ...
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Ticker Symbols
Ticker can mean: * Ticker tape, the paper strip output by a stock ticker machine * Ticker symbol, codes used to uniquely identify publicly traded companies on a stock market * News ticker, a small screen space on television news dedicated to headlines or minor pieces of news * ''Ticker'' (2001 film), an action film directed by Albert Pyun * ''Ticker'' (2008 film), an action/comedy film written by Stephen Langford & Shin Koyamada * Heart, informally * A rich media Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various f ... self-updating graphic added to the signature of an online chat profile that serves as a countdown to an important event See also * Tikka (other) {{disambig ...
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Capital Stock
A corporation's share capital, commonly referred to as capital stock in the United States, is the portion of a corporation's equity that has been derived by the issue of shares in the corporation to a shareholder, usually for cash. "Share capital" may also denote the number and types of shares that compose a corporation's share structure. Definition In accounting, the share capital of a corporation is the nominal value of issued shares (that is, the sum of their par values, sometimes indicated on share certificates). If the allocation price of shares is greater than the par value, as in a rights issue, the shares are said to be sold at a premium (variously called share premium, additional paid-in capital or paid-in capital in excess of par). Commonly, the share capital is the total of the nominal share capital and the premium share capital. Most jurisdictions do not allow a company to issue shares below par value, but if permitted they are said to be issued at a discount or pa ...
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Initial Public Offering
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment banks, who also arrange for the shares to be listed on one or more stock exchanges. Through this process, colloquially known as ''floating'', or ''going public'', a privately held company is transformed into a public company. Initial public offerings can be used to raise new equity capital for companies, to monetize the investments of private shareholders such as company founders or private equity investors, and to enable easy trading of existing holdings or future capital raising by becoming publicly traded. After the IPO, shares are traded freely in the open market at what is known as the free float. Stock exchanges stipulate a minimum free float both in absolute terms (the total value as determined by the share price multiplied by the ...
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Psychologists
A psychologist is a professional who practices psychology and studies mental states, perceptual, cognitive, emotional, and social processes and behavior. Their work often involves the experimentation, observation, and interpretation of how individuals relate to each other and to their environments. Psychologists usually acquire a bachelor's degree in psychology, followed by a master's degree or doctorate in psychology. Unlike psychiatric physicians and psychiatric nurse-practitioners, psychologists usually cannot prescribe medication, but depending on the jurisdiction, some psychologists with additional training can be licensed to prescribe medications; qualification requirements may be different from a bachelor's degree and master's degree. Psychologists receive extensive training in psychological testing, scoring, interpretation, and reporting, while psychiatrists are not usually trained in psychological testing. Psychologists are also trained in, and often specialise in, on ...
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Intuition (knowledge)
Intuition is the ability to acquire knowledge without recourse to conscious reasoning. Different fields use the word "intuition" in very different ways, including but not limited to: direct access to unconscious knowledge; unconscious cognition; gut feelings; inner sensing; inner insight to unconscious pattern-recognition; and the ability to understand something instinctively, without any need for conscious reasoning.Intuition and consciousness – Rosenblatt AD, Thickstun JT. Psychoanal Q. 1994 Oct;63(4):696-714. Intuitive knowledge tends to be approximate. The word ''intuition'' comes from the Latin verb ''intueri'' translated as "consider" or from the late middle English word ''intuit'', "to contemplate". Use of intuition is sometimes referred to as responding to a "gut feeling" or "trusting your gut".Wilding, M.How to Stop Overthinking and Start Trusting your Gut ''Harvard Business Review'', published 10 March 2022, accessed 21 September 2022 Psychology Freud According to Si ...
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Event-related Potentials
An event-related potential (ERP) is the measured brain response that is the direct result of a specific sensory, cognitive, or motor event. More formally, it is any stereotyped electrophysiological response to a stimulus. The study of the brain in this way provides a noninvasive means of evaluating brain functioning. ERPs are measured by means of electroencephalography (EEG). The magnetoencephalography (MEG) equivalent of ERP is the ERF, or event-related field. Evoked potentials and induced potentials are subtypes of ERPs. History With the discovery of the electroencephalogram (EEG) in 1924, Hans Berger revealed that one could measure the electrical activity of the human brain by placing electrodes on the scalp and amplifying the signal. Changes in voltage can then be plotted over a period of time. He observed that the voltages could be influenced by external events that stimulated the senses. The EEG proved to be a useful source in recording brain activity over the ensuing ...
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