Post-transaction Marketing
   HOME
*





Post-transaction Marketing
Post-transaction marketing is a deceptive marketing practice used by many companies, which have then been subject to investigation, charges from state attorneys general, and class action lawsuits. According to a United States Senate staff report, this practice presents "highly aggressive sales tactics [which] charge millions of American consumers for services the consumers do not want and do not understand they have purchased." It reports that consumers involuntarily spent $1.4 billion United States dollar, USD due to these practices, US$792 million of that paid to the third-party sites which presented services paid for by post-transaction marketing. The report concluded that such marketing practices "exploit consumers' expectations about the online 'checkout' process." It stated that their "Misleading 'Yes' and 'Continue' buttons cause consumers to reasonably think they are completing the original transaction, rather than entering into a new, ongoing financial relationship with a ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Hotels
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a refrigerator and other kitchen facilities, upholstered chairs, a flat screen television, and En-suite, en-suite bathrooms. Small, lower-priced hotels may offer only the most basic guest services and facilities. Larger, higher-priced hotels may provide additional guest facilities such as a swimming pool, business centre (with computers, printers, and other office equipment), childcare, conference and event facilities, tennis or basketball courts, gymnasium, restaurants, day spa, and social function services. Hotel rooms are usually Room number, numbered (or named in some smaller hotels and Bed and breakfast, B&Bs) to allow guests to identify their room. Some boutique, high-end hotels have custom decorated rooms. Some hotels offer meals as part ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Webloyalty
Webloyalty is an online marketing company, part of Affinion Group, that runs reward programmes 'Shopper Discounts & Rewards' and 'Complete Savings'. These programmes require a monthly subscription in return for access to discounts similar to those on a cashback website. Previously, Webloyalty's marketing practices have attracted significant controversy and substantial lawsuits. Its founding partner and CEO was Richard Fernandes, who stepped down from his role in May 2013. History Webloyalty launched its first online discount programs in the United States in 1999. It later launched the 'Shopper Discounts & Rewards' programme in the UK in 2007. It introduced its 'Remises & Réductions' programme in France in 2008 and 'Shoppen und Sparen' in Germany in 2010. In 2011, Webloyalty was acquired by American customer engagement company Affinion Group. Webloyalty launched 'Privilegios en Compras' in Spain and 'Acquisti e Risparmi' in Italy, with Ryanair as its primary launch client that ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Vertrue
Vertrue Incorporated, headquartered in Norwalk, Connecticut, is an American consumer services marketing company. The company again received an "F" from the Better Business Bureau for making unauthorized charges to its customers' credit cards. In 2007 it was acquired by a trio of investment firms, including Rho Ventures. In 2010, Vertrue and two of its subsidiaries were found guilty of defrauding nearly 500,000 of their customers in Iowa. Organization In the annual report, submitted to the United States Securities and Exchange Commission, in November 2006 the President and Chief Executive Officer of Vertrue is listed as Gary Johnson. Vertrue have a European division called Adaptive Affinity, based in Edgware UK, and led by Andrew Millet. They have a number of brands in Europe including VP Rewards, Premier Club and highstreetmax.com. In America, one of their brands is MVQ SavingsAce. All of the brands specialise in positive option selling, where customers of other companies, for ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Affinion
CXLoyalty (formerly Affinion Group and CUC) is a private company based in Stamford, Connecticut that provides customer engagement and loyalty programs. Affinion designs, markets, and services programs that deal with customer relationships for other businesses. The company says it reaches 250 million consumers in 20 countries. In 2006, Affinion Group was cited by Forbes as number 321 on its list of largest private companies. In 2016, Affinion reported a worldwide workforce of approximately 3,000. As of March 2015, the company had not reported a profit since 2004. According to its Bloomberg Business profile at the end of 2014, Affinion had about 5,500 marketing partners, 59 million subscribers in membership and insurance services, and 62 million customers for loyalty programs and credit or debit card enhancement services. In 2021, CXLoyalty's Global Loyalty division was acquired by JPMorgan Chase . The remaining Global Customer Engagement division announced a rebranding to Tenerit ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  




VistaPrint
Vistaprint is a Dutch global, e-commerce company that produces physical and digital marketing products for small businesses. Vistaprint was one of the first businesses to offer its customers the capabilities of desktop publishing through the internet when it was launched in 1999. Vistaprint is wholly owned by Cimpress plc, a publicly traded company based in Ireland. Business The company is based in Venlo, Netherlands and employs over 5,100 employees in its 13 offices and printing facilities. History Robert Keane founded a company in Paris in 1995 called Bonne Impression, a direct marketer of desktop publishing software and pre-printed laser-printer-compatible specialty papers for printing brochures, stationery, and business cards, particularly for small businesses. In 1999, the company adopted an internet-based business model and changed its name to Vistaprint. In September 2005, the company filed its initial public offering and began trading on the Nasdaq. It opened a Europ ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Travelocity
Travelocity.com is an online travel agency owned by Expedia Group. It has 12.4 million monthly unique visitors, making it the third most popular website owned by Expedia Group, after Expedia.com and Hotels.com. One of the pioneers of web-based disintermediation, Travelocity.com was the first website that allowed consumers the ability to purchase travel tickets without the help of a person. In addition to airfares, the site also permits consumers to book hotel rooms, rental cars, cruises and packaged vacations. History American Airlines began offering customer access to its electronic reservation system, Sabre, in 1978 to travel agencies, and in the mid-1980s on CompuServe and GEnie to consumers under the "eAAsySabre" brand name. The CEO of eAAsySabre was Kathy Misunas. Under the "Saabre" brand, it was a popular feature of online services such as Prodigy and America Online in the early 1990s. Travelocity was created in 1995 as a joint venture between Worldview Systems Corporation ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Shutterfly
Shutterfly, LLC. is an American photography, photography products, and image sharing company, headquartered in Redwood City, California. The company is mainly known for custom photo printing services, including books featuring user-provided images, framed pictures, and other objects with custom image prints, including blankets or mobile phone cases. Founded in 1999, the company is currently led by Hilary Schneider as the President and CEO, and owned by Apollo Global Management (majority) and District Photo (minority). The company Initial public offering, went public in 2006, and returned to private ownership in 2019 after being acquired. History Shutterfly was founded in December 1999 by Eva Manolis and Dan Baum, as an internet-based social expression and personal publishing service. Its corporate headquarters are located in Redwood City, California. The company's flagship product is its photo book line. In 2000, Shutterfly partnered with Kodak to offer their customers film ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Priceline
Priceline may refer to: *Priceline.com, a commercial website which helps users obtain discount rates for travel-related items such as airline tickets and hotel stays *The Priceline Group, a provider of online travel & related services, and a parent company of Priceline.com *Priceline (Australia) Priceline is an Australian health and beauty retailer. The Priceline brand has two store types; a traditional Priceline and Priceline Pharmacy.
[...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Orbitz
Orbitz.com is a travel fare aggregator website and travel metasearch engine. The website is owned by Orbitz Worldwide, Inc., a subsidiary of Expedia Group. It is headquartered in the Citigroup Center, Chicago, Illinois. Background Originally established through a partnership of major airlines, and subsequently owned by various entities, Orbitz.com – the flagship brand of Orbitz Worldwide – has been in operation since 2001. Other Orbitz Worldwide online travel companies include CheapTickets in the Americas; ebookers in Europe; and HotelClub and RatestoGo, based in Sydney. Orbitz Worldwide also owns and operates Orbitz for Business, a corporate travel company. Orbitz was the airline industry's response to the rise of online travel agencies such as Expedia and Travelocity, as well as a solution to lower airline distribution costs. Continental Airlines, Delta Air Lines, Northwest Airlines, and United Airlines, subsequently joined by American Airlines, invested a combined $ ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  




Hotwire
Hotwire or hot wire may refer to: Technology * Hot-wiring, a method of starting a car with no key * Hot-wire foam cutter, a tool used to cut foam and polystyrene * "Hot" wire, a wire conductor with non-zero potential in electric power distribution * Hot-wire anemometer, an electrical device for measuring the speed of airflow Music * Hotwire (band) * ''Hot Wire'' (Trapeze album), 1974 * ''Hot Wire'' (Kix album), 1991 *''Hot Wires'', a 1987 album by Roy Buchanan Other * Hotwire.com, an Internet-based travel agency * ''HotWired'', an internet magazine *Hotwire (comics) ''Hotwire'' is a comics series created by Steve Pugh, with later writing credits by Warren Ellis. Publication history ''Hotwire'' was a project originally slated to be published by Tundra UK back in the early 1990s. Hotwire first appeared as a ...
, a Radical Comics series by Warren Ellis and Steve Pugh {{disambig ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Fandango Media
Fandango Media, LLC is an American ticketing company that sells movie tickets via their website as well as through their mobile app, as well as a provider of television and streaming media information through its subsidiary Rotten Tomatoes. History On April 11, 2007, Comcast acquired Fandango, with plans to integrate it into a new entertainment website called "Fancast.com," set to launch the summer of 2007. In June 2008, the domain Movies.com was acquired from Disney. In March 2012, Fandango announced a partnership with Yahoo! Movies, making Fandango the official online and mobile ticketer for registered users of the Yahoo! service. That October, Paul Yanover was named President of Fandango. Fandango made its first international acquisition in September 2015 when it bought the Brazilian ticketing company Ingresso, which provides ticketing to a variety of Brazilian entertainment events, including the biannual Rock in Rio festival. On January 29, 2016, Fandango announced it ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]