Purchasing Behaviour
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the Purchasing, purchase, Utility, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and Preference (economics), preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, Social Anthropology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, Brand loyalty, loyalty, brand advocacy, and willingness to provide Referral marketing, referrals), in an attempt to understand people's wants and Consump ...
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