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Prospectus (book)
A book prospectus is a printed description of or advertisement for that book, usually issued before publication in an attempt to generate interest and advance orders. The word derives from Latin, meaning literally something which gives a view or prospect (in this case of a book). Some prospectuses are lavishly produced, especially for private press Private press publishing, with respect to books, is an endeavor performed by craft-based expert or aspiring artisans, either amateur or professional, who, among other things, print and build books, typically by hand, with emphasis on design, gra ... books. Printed advertisements for and catalogues of books were produced in Europe as early as the 1470s, although very few survive and what we recognize today as prospectuses (containing information on the text, physical nature, price and availability of a forthcoming book) did not develop until the seventeenth century, when they were generally issued for books published by subscription. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Book
A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical arrangement is '' codex'' (plural, ''codices''). In the history of hand-held physical supports for extended written compositions or records, the codex replaces its predecessor, the scroll. A single sheet in a codex is a leaf and each side of a leaf is a page. As an intellectual object, a book is prototypically a composition of such great length that it takes a considerable investment of time to compose and still considered as an investment of time to read. In a restricted sense, a book is a self-sufficient section or part of a longer composition, a usage reflecting that, in antiquity, long works had to be written on several scrolls and each scroll had to be identified by the book it contained. Each part of Aristotle's ''Physics'' is called a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Private Press
Private press publishing, with respect to books, is an endeavor performed by craft-based expert or aspiring artisans, either amateur or professional, who, among other things, print and build books, typically by hand, with emphasis on design, graphics, layout, fine printing, binding, covers, paper, stitching, and the like. Description The term "private press" is not synonymous with "fine press," " small press," or "university press" – though there are similarities. One similarity shared by all is that they need not meet higher commercial thresholds of commercial presses. Private presses, however, often have no profit motive. A similarity shared with fine and small presses, but not university presses, is that for various reasons – namely quality – production quantity is often limited. University presses are typically more automated. A distinguishing quality of private presses is that they enjoy sole discretion over literary, scientific, artistic, and aesthetic merits ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publication By Subscription
From the late 16th to the 18th centuries, books were published by subscription in English-speaking areas including Britain, Ireland, and British America. Subscriptions were an alternative to the prevailing mode of publication, whereby booksellers would buy authors' manuscripts outright and produce and sell books on their own initiative. The subscription model was not common and books published using the model were often about specialist subjects. Contemporaries sometimes considered subscription unseemly. Background In the late 16th and 17th centuries in England, businesses including insurance enterprises and trading companies such as the East India and Hudson's Bay companies operated on a subscription basis. Some lectures were also funded by subscription. Writers who did not organize subscriptions would usually sell their manuscripts at low prices to booksellers, who would then produce and distribute the printed book. Selling the manuscript meant abandoning any legal rights to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisements
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
