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Promotional Video
In video production, a promotional video is marketing or advertising: Arts, media and entertainment * Promotional recording, an audio or video recording distributed to publicize a recording * Trailer (promotion), a commercial advertisement for a feature film * Music video, a short film that integrates a song with imagery Corporate use * Corporate video, non-advertisement media created for and commissioned by an organization Personal use * Video resume, a recording used to promote a jobseeker * Promotional dating video, a video dating recording made to find a romantic partner References {{advertising-stub Video ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Production
Video production is the process of producing video content for video. It is the equivalent of filmmaking, but with video recorded either as analog signals on videotape, digitally in video tape or as computer files stored on optical discs, hard drives, SSDs, magnetic tape or memory cards instead of film stock. There are three stages of video production: pre-production, production (also known as principal photography), and post-production. Pre-production involves all of the planning aspects of the video production process before filming begins. This includes scriptwriting, scheduling, logistics, and other administrative duties. Production is the phase of video production which captures the video content (electronic moving images) and involves filming the subject(s) of the video. Post-production is the action of selectively combining those video clips through video editing into a finished product that tells a story or communicates a message in either a live event setting (live product ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotional Recording
A promotional recording, or promo, or plug copy, is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as music radio and music television, television stations, and to tastemakers, such as DJs, music journalism, music journalists, and music criticism, critics, in advance of the release of commercial editions, in the hope that airplay, reviews, and other forms of exposure will result and stimulate the public's interest in the commercial release. Promos are often distributed in plain packaging, without the text or artwork that appears on the commercial version. Typically a promo is marked with some variation of the following text: "Licensed for promotional use only. Sale is prohibited." It may also state that the promo is still the property of the distributor and is to be "returned upon demand." However, it is not illegal to sell promotional re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trailer (promotion)
A trailer (also known as a preview, coming attraction or attraction video) is a commercial advertisement, originally for a feature film that is going to be exhibited in the future at a movie theater/cinema. It is a product of creative and technical work. Movie trailers have now become popular on DVDs and Blu-ray discs, as well as on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video. The trailer format has been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts. History The first trailer shown in an American film theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical ''The Pleasure Seekers'', opening at the Winter Garden Theatre on Broadway. As reported in a wire service story carried by the Lincoln, Nebraska ''Daily Star'', t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Feature Film
A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originally referred to the main, full-length film in a cinema program that included a short film and often a newsreel. Matinee programs, especially in the US and Canada, in general, also included cartoons, at least one weekly serial and, typically, a second feature-length film on weekends. The first narrative feature film was the 60-minute ''The Story of the Kelly Gang'' (1906, Australia). Other early feature films include ''Les Misérables'' (1909, U.S.), ''L'Inferno'', ''Defence of Sevastopol'' (1911), '' Oliver Twist'' (American version), '' Oliver Twist'' (British version), '' Richard III'', ''From the Manger to the Cross'', ''Cleopatra'' (1912), '' Quo Vadis?'' (1913), ''Cabiria'' (1914) and ''The Birth of a Nation'' (1915). Description The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Music Video
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of Music Recording, music recordings. Although the origins of music videos date back to musical short, musical short films that first appeared, they again came into prominence when Paramount Global's MTV based its format around the medium. These kinds of videos were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip", "film clip" or simply "video". Music videos use a wide range of styles and contemporary video-making techniques, including animation, live action, live-action, documentary film, documentary, and non-narrative approaches such as Non-narrative film, abstract fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Video
Corporate video refers to any type of non-advertisement based video content created for and commissioned by a business, company, corporation, or organization. Today, the vast majority of corporate video content is hosted online and is published on the company’s website page and distributed through social media or email marketing. Corporate video content is targeted towards that company’s core selling demographics or internal employees. Corporate video production is frequently the responsibility of a marketing director or corporate communications manager. Examples of corporate video include corporate overview videos, staff training and safety videos, promotional/brand films, investor relations and shareholder videos, market updates, product videos, event videos, onboarding videos, employer branding videos, CEO statements, executive proposal videos, and customer testimonial videos. As video becomes a more integral part of a company’s communication strategy, often companies wil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Resume
Video résumé or video resume is a recording promoting a job seeker. History Video resumes, sometimes called Visumé or Video CV, were first introduced in the 1980s for use and distribution via VHS tape, but the idea never took off beyond the video taping of interviews. However, with the modern capabilities of transmitting streaming video via the internet, video resumes have taken on new popularity. It is way for job seekers to showcase their abilities beyond the capabilities of a traditional paper résumé. The video resume allows prospective employers to see and hear applicants, and get a feel for how applicants present themselves. Criticism With the popularity of video hosting solutions there has been much debate in the usefulness of video resumes. Most recruiters feel that a video alone does not give an employer enough information about a candidate to make a proper evaluation of the applicant's potential and more importantly skills. One article suggests that :"While a vid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Dating
Dating is a stage of romantic relationships in which two individuals engage in an activity together, most often with the intention of evaluating each other's suitability as a partner in a future intimate relationship. It falls into the category of courtship, consisting of social events carried out by the couple either alone or with others. The protocols and practices of dating and the terms used to describe it vary vastly between cultures, societies, and time periods. Although dating is most often colloquially used to refer to the action of individuals engaging in dates with one other, dating can also encompass a wide range of activities which fall outside participation in social events. The meaning of dating also shifted during the 20th century to include a more informal use referring to a romantic, sexual relationship itself beyond an introductory or trial stage. Although informal, this meaning is very common and is used in formal speech as well as writing. Although taboo ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Romantic Partner
Romance or romantic love is a feeling of love for, or a strong attraction towards another person, and the courtship behaviors undertaken by an individual to express those overall feelings and resultant emotions. The ''Wiley Blackwell Encyclopedia of Family Studies'' states that "Romantic love, based on the model of mutual attraction and on a connection between two people that bonds them as a couple, creates the conditions for overturning the model of family and marriage that it engenders." This indicates that romantic love can be the founding of attraction between two people. This term was primarily used by the "western countries after the 1800s were socialized into, love is the necessary prerequisite for starting an intimate relationship and represents the foundation on which to build the next steps in a family." Alternatively, ''Collins Dictionary'' describes romantic love as "an intensity and idealization of a love relationship, in which the other is imbued with extraordi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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