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Outsert
An outsert is a supplemental leaflet or card wrapped around and attached to the outside of a magazine or other publication -- unlike an insert, which appears inside the magazine itself -- in order to advertise a product. Outserts may range from a few pages to dozens, sometimes as large as a separate magazine. An outsert may also act as a flag for the publication to distinguish it from other titles on newsstand shelves. The effect is to draw the attention of the browser to the magazine. Advertisers are frequently drawn to outserts because of the perceived "halo effect" of their ad being bundled with the magazine, while magazines use them as an additional revenue source. Research shows that outserts may increase sales of the publication. The best performing outserts use a single, bright colour to contrast with the magazine cover. History The outsert was first used on Running Magazine in the UK in 1981.. They were later popularized by fashion magazines in the early 1990s: '' Vani ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. Definition In the technical sense a ''journal'' has continuous pagination throughout a volume. Thus '' Business Week'', which starts each issue anew with page one, is a magazine, but the '' Journal of Business Communication'', which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or trade publications are also peer-reviewed, for example the '' Journal of Accountancy''. Non-peer-reviewed academic or professional publications are generally ''professional magazines''. That a publication calls itself a ''journal'' does not make it a journal in the technical sense; ''The Wall Street Journal'' is actually a newspaper. Etymology The word "magazine" derives from Arabic , ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Insert (print Advertising)
In advertising, an insert or blow-in card is a separate advertisement put in a magazine, newspaper, or other publication. They are usually the main source of income for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in newspapers, because most weekly sales begin on that day, and it also has the highest circulation of any day of the week. A buckslip or buck slip is a slip of paper, often the size of a U.S. dollar bill (a buck), which includes additional information about a product.Clemente, Mark N. (2002). ''The Marketing Glossary: Key Terms, Concepts and Applications.'' clementebooks, Bind-in cards are cards that are bound into the bindings of the publication, and will therefore not drop out. See also * Onsert *Supplement (publishing) Advertising supplements periodically accompany corresponding newspapers and are prepared by the paper's advertising staff instead of its editorial staff. It is common for them to cover ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vanity Fair (magazine)
''Vanity Fair'' is a monthly magazine of popular culture, fashion, and current affairs published by Condé Nast in the United States. The first version of ''Vanity Fair'' was published from 1913 to 1936. The imprint was revived in 1983 and currently includes five international editions of the magazine. As of 2018, the Editor-in-Chief is Radhika Jones. Vanity Fair is most recognized for its celebrity pictures and the occasional controversy that surrounds its more risqué images. Furthermore, the publication is known for its energetic writing, in-depth reporting, and social commentary. History ''Dress and Vanity Fair'' Condé Montrose Nast began his empire by purchasing the men's fashion magazine ''Dress'' in 1913. He renamed the magazine ''Dress and Vanity Fair'' and published four issues in 1913. It continued to thrive into the 1920s. However, it became a casualty of the Great Depression and declining advertising revenues, although its circulation, at 90,000 copies, was a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Calvin Klein
Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and jewellery. Early years Klein was born on November 19, 1942, to a Jewish family in the Bronx, New York City, the son of Flore (''née'' Stern; 1909–2006) and Leo Klein. Leo had immigrated to New York from Hungary, while Flore was born in the United States to immigrants from Galicia and Buchenland, Austria-Hungary (modern day-Ukraine). Klein went to Isobel Rooney Middle School 80 (M.S.80) as a child. He attended the High School of Art and Design in Manhattan and matriculated at, but never graduated from, New York's Fashion Institute of Technology, instead receiving an honorary doctorate in 2003. He did his apprenticeship in 1962 at an old line cloak-and-suit manufacturer, Dan Millstein, and spent five years designing at other New York ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Details (magazine)
''Details'' was an American monthly men's magazine that was published by Condé Nast, founded in 1982 by Annie Flanders. Though primarily a magazine devoted to fashion and lifestyle, ''Details'' also featured reports on relevant social and political issues. In November 2015 Condé Nast announced that the magazine would cease publication with the issue of December 2015/January 2016. History In 1982, ''Details'' was launched, as a downtown culture magazine, by Annie Flanders, a former fashion editor, at a meeting of former employees of the newly defunct ''SoHo Weekly News'', including Ronnie Cooke, Stephen Saban, Lesley Vinson, Megan Haungs and Bill Cunningham. The ''Los Angeles Times'' detailed how the magazine changed hands a number of times in the years thereafter: Alan Patricof bought the magazine in 1988. Condé Nast bought the magazine a year later for $2 million. Its later format stemmed from a relaunch in October 2000 following the transfer of the magazine from Condé N ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vogue (magazine)
''Vogue'' is an American monthly fashion and lifestyle magazine that covers many topics, including haute couture fashion, beauty, culture, living, and runway. Based at One World Trade Center One World Trade Center (also known as One World Trade, One WTC, and formerly Freedom Tower) is the main building of the rebuilt World Trade Center complex in Lower Manhattan, New York City. Designed by David Childs of Skidmore, Owings & Mer ... in the FiDi, Financial District of Lower Manhattan, ''Vogue'' began in 1892 as a weekly newspaper before becoming a monthly magazine years later. Since its founding, ''Vogue'' has featured numerous actors, musicians, models, athletes, and other prominent celebrities. The largest issue published by ''Vogue'' magazine was the September 2012 edition, containing 900 pages. The British Vogue, British ''Vogue'', launched in 1916, was the first international edition, while the Italian version ''Vogue Italia'' has been called the top fashion magazin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Revlon
Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brothers Charles and Joseph Revson, and chemist Charles Lachman. Revlon products are sold in 150 countries and the company has many global locations including Mexico City, London, Paris, Hong Kong, Indonesia, Sydney, Singapore, and Tokyo. On June 16, 2022, Revlon filed for Chapter 11 bankruptcy. History Founding and Charles Revson control (1932–1975) Revlon was founded in New York City on March 1, 1932, in the midst of the Great Depression, by Jewish American brothers Charles Revson and Joseph Revson along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name. The three men started with one single product, a new type of nail enamel and pooled their resources to develop a unique manufacturing process. Using pigments ins ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pharmaceutical
A medication (also called medicament, medicine, pharmaceutical drug, medicinal drug or simply drug) is a drug used to diagnose, cure, treat, or prevent disease. Drug therapy (pharmacotherapy) is an important part of the medical field and relies on the science of pharmacology for continual advancement and on pharmacy for appropriate management. Drugs are classified in multiple ways. One of the key divisions is by level of control, which distinguishes prescription drugs (those that a pharmacist dispenses only on the order of a physician, physician assistant, or qualified nurse) from over-the-counter drugs (those that consumers can order for themselves). Another key distinction is between traditional small molecule drugs, usually derived from chemical synthesis, and biopharmaceuticals, which include recombinant proteins, vaccines, blood products used therapeutically (such as IVIG), gene therapy, monoclonal antibodies and cell therapy (for instance, stem cell therapies) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Warning Label
A warning label is a label attached to a product, or contained in a product's instruction manual, warning the user about risks associated with its use, and may include restrictions by the manufacturer or seller on certain uses. Most of them are placed to limit civil liability in lawsuits against the item's manufacturer or seller (see product liability). That sometimes results in labels which for some people seem to state the obvious. Government regulation In the United States warning labels were instituted under the Federal Food, Drug, and Cosmetic Act of 1938. Cigarettes were not required to have warning labels in the United States until in 1965 Congress passed the Federal Cigarette Labeling and Advertising Act (FCLAA). In the EEA, a product containing hazardous mixtures must have a Unique formula identifier (UFI) code. This is not a warning label per se, but a code that helps poison control centres identify the exact formula of the hazardous product. Abnormal warning l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National High Magnetic Field Laboratory
The National High Magnetic Field Laboratory (MagLab) is a facility at Florida State University, the University of Florida, and Los Alamos National Laboratory in New Mexico, that performs magnetic field research in physics, biology, bioengineering, chemistry, geochemistry, biochemistry. It is the only such facility in the US, and is among twelve high magnetic facilities worldwide. The lab is supported by the National Science Foundation and the state of Florida, and works in collaboration with private industry. Currently the lab holds a world record of possessing the world's strongest magnet for nuclear magnetic resonance spectroscopy experiments. The series connected hybrid (SCH) magnet broke the record during a series of tests conducted by MagLab engineers and scientists. The instrument reached its full field of 36 Tesla on 15 November 2016. History Proposal and award In 1989 Florida State University (FSU), Los Alamos National Laboratory, and the University of Florida submitte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazine Publishing
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. Definition In the technical sense a ''journal'' has continuous pagination throughout a volume. Thus ''Business Week'', which starts each issue anew with page one, is a magazine, but the '' Journal of Business Communication'', which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or trade publications are also peer-reviewed, for example the '' Journal of Accountancy''. Non-peer-reviewed academic or professional publications are generally ''professional magazines''. That a publication calls itself a ''journal'' does not make it a journal in the technical sense; ''The Wall Street Journal'' is actually a newspaper. Etymology The word "magazine" derives from Arabic , t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
