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Old Media
Old media, or legacy media, are the mass media institutions that dominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television. Old media institutions are centralized and communicate with one-way technologies to a generally anonymous mass audience. By definition, it is often dichotomized with New media, more often computer technologies that are interactive and comparatively decentralized; they enable people to telecommunicate with one another, due to their mass use and availability, namely through internet. Old Media companies have diminished in the last decade with the changing media landscape, namely the modern reliance on streaming and digitization of what was once analog, and the advent of simple worldwide connection and mass conversation. Old media, or "legacy media" conglomerates include Disney, Warner Media, ViacomCBS, Bertelsmann Publishers, and NewsCorp., owners of Fox news and ent ...
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Mass Media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media ...
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Rupert Murdoch
Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian-born American business magnate. Through his company News Corp, he is the owner of hundreds of local, national, and international publishing outlets around the world, including in the UK ('' The Sun'' and ''The Times)'', in Australia (''The Daily Telegraph, Herald Sun'', and ''The Australian)'', in the US (''The Wall Street Journal'' and the ''New York Post''), book publisher HarperCollins, and the television broadcasting channels Sky News Australia and Fox News (through the Fox Corporation). He was also the owner of Sky (until 2018), 21st Century Fox ( until 2019), and the now-defunct '' News of the World''. With a net worth of billion , Murdoch is the 31st richest person in the United States and the 71st richest in the world. After his father's death in 1952, Murdoch took over the running of '' The News'', a small Adelaide newspaper owned by his father. In the 1950s and 1960s, Murdoch acquired a number of new ...
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Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ...
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Mainstream Media
In journalism, mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large mass news media that influence many people and both reflect and shape prevailing currents of thought.Chomsky, Noam, ''"What makes mainstream media mainstream"'', October 1997, ''Z Magazine''/ref> The term is used to contrast with alternative media. The term is often used for large news conglomerates, including newspapers and broadcast media, that underwent successive mergers in many countries. The concentration of media ownership has raised concerns of a homogenization of viewpoints presented to news consumers. Consequently, the term ''mainstream media'' has been used in conversation and the blogosphere, sometimes in oppositional, pejorative or dismissive senses, in discussion of the mass media and media bias. United States In the United States, movie production is known to have been dominated by major studios since the early 20th century; before that, there was a ...
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History Of Telecommunications
The history of telecommunication began with the use of smoke signals and drum (communication), drums in Africa, Asia, and the Americas. In the 1790s, the first fixed semaphore line, semaphore systems emerged in Europe. However, it was not until the 1830s that electrical telecommunication systems started to appear. This article details the history of telecommunication and the individuals who helped make telecommunication systems what they are today. The history of telecommunication is an important part of the larger history of communication. Ancient systems and optical telegraphy Early telecommunications included smoke signals and drum (communication), drums. Talking drums were used by natives in Africa, and smoke signals in North America and China. These systems were often used to do more than announce the presence of a military camp. In Azazel#Rabbinical_Judaism, Rabbinical Judaism a signal was given by means of kerchiefs or flags at intervals along the way back to the high p ...
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Decline Of Newspapers
The decline of newspapers is an example and means of which to understand and observe the changing values of a culture. Whether newspapers are declining in popularity is region dependent. Data supports that in the U.S and Europe popularity and sales are wavering. In these regions, industry is facing slumping ad sales, the loss of much classified advertising, and precipitous drops in circulation. America saw the loss of an average of two newspapers per week between late 2019 and May 2022, leaving an estimated 70 million people in places that are already news deserts and areas that are in high risk of becoming so. Prior to that steep decline, newspapers' weekday circulation had fallen 7% and Sunday circulation 4% in the United States, their greatest declines since 2010. If the trend continues, a third of newspapers will be lost by 2025, according to th2022 study published by Northwestern University.To survive, newspapers are considering combining and other options, although the outc ...
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Media Intelligence
Media intelligence uses data mining and data science to analyze public, social and editorial media content. It refers to marketing systems that synthesize billions of online conversations into relevant information. This allow organizations to measure and manage content performance, understand trends, and drive communications and business strategy. Media intelligence can include software as a service using big data terminology. This includes questions about messaging efficiency, share of voice, audience geographical distribution, message amplification, influencer strategy, journalist outreach, creative resonance, and competitor performance in all these areas. Media intelligence differs from business intelligence in that it uses and analyzes data outside company firewalls. Examples of that data are user-generated content on social media sites, blogs, comment fields, and wikis etc. It may also include other public data sources like press releases, news, blogs, legal filings, rev ...
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Residual Media
Residual media refers to media that are not new media, but are nonetheless still prevalent in society. The term is offered as an alternative to the term old media. Residual media attempts to act as a corrective to the idea that when media become old, they absolutely become obsolete, or “dead media.” Residual media “reveals that, ultimately, new cultural phenomena rely on encounters with the old”. While old media can, and often does, become obsolete, they do not die. Instead, old media persist in our culture—either in storage units or landfills, or as cultural capital for niche groups—or they can be moved to other parts of the world and other cultures. Regardless of where they end up, the media is not dead, they are still very much living, changing, and evolving. Residual media helps show that the transition between old and new media is not simplistic, well-defined, or sweeping. Examples of residual media include film cameras and film, record players and LP records, radio, ...
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Carolyn Marvin
Carolyn Marvin is a professor and author that specializes in communication, culture and media, political communication, and technology and society. Marvin is currently the Frances Yates Emeritus Professor of Communication at the University of Pennsylvania's Annenberg School for Communication. Marvin is the author of two major publications, ''When Old Technologies Were New'' and ''Blood Sacrifice and the Nation: Totem Rituals and the American Flag''. Research and reviews Marvin published ''When Old Technologies Were New'' in 1988. The book discusses topics such as communications, media, and the history of telecommunications as Marvin explores how early technologies impacted society, culture, and modern day communications. The book did receive some critiques from academic sources. Richard Rudolph from the University of Massachusetts Boston praises Marvin's work overall but notes her use of stories rather than analysis at times as well as his thoughts on what other information co ...
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Wolfgang Ernst (media Theorist)
Wolfgang Ernst (born 1959) is a German media theorist. He is Professor for Media Theories at Humboldt University of Berlin and a major exponent of media archaeology as a method of scholarly inquiry. Biography Ernst studied history, archaeology and classics at the University of Cologne, University of London, and Ruhr University Bochum. He wrote his dissertation on the aesthetic history of collections and work as an assistant at the Studienstiftung. He held positions in Leipzig, Kassel, Rome, Cologne, Weimar, Bochum, Paderborn and Berlin. Wolfgang Ernst collaborated with bootlab Berlin and developed alternative formats of theory with Till Nikolaus von Heiseler. In 2001 he finished his habilitation about institutions of remembrance and memory in the 19th and 20th century. Since April 2003 he is a full professor at Humboldt University of Berlin. 2015-2017 Wolfgang Ernst has held the position as director of the Department for Musicology and Media Studies at Humboldt University of Be ...
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Marshall McLuhan
Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message" in the first chapter in his ''Understanding Media: The Extensions of Man'' and the term ''global village.'' He even predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and ...
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The Long Tail (book)
''The Long Tail: Why the Future of Business Is Selling Less of More'' is a book by Chris Anderson, editor in chief of ''Wired'' magazine. The book was initially published on July 11, 2006, by Hyperion. The book, Anderson's first, is an expansion of his 2004 article ''The Long Tail'' in the magazine. The book was listed in ''The New York Times'' Nonfiction Best Sellers list. It was shortlisted for the ''Financial Times'' and Goldman Sachs Business Book of the Year Award on 18 September 2006. Concept The book argues that products in low demand or that have a low sales volume can collectively build a better market share than their rivals, or exceed the relatively few current bestsellers and blockbusters, provided the store or distribution channel is large enough. The term ''long tail'' has gained popularity as describing the retailing strategy of selling a large number of different items which each sell in relatively small quantities, usually in addition to selling large quantities ...
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