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On-hold Messaging
On-hold messaging is a service used by businesses and organizations of all sizes to deliver information to their callers waiting on hold or while they are being transferred. Also called audio marketing, on-hold messaging is a specialist area of marketing and branding. It seeks to represent the personality of a business in the medium of audio. Background An AT&T study found that more than 70% of business phone calls in the United States are placed on hold for an average of 45 to 60 seconds each. Meanwhile, a USA Today study found executives spend 15 minutes a day or 68 hours a year on hold. A CNN survey found that 70% of callers in the United States who are holding the line in silence hang up within 60 seconds. A study by North American Telecom found that callers hearing music on hold will stay on the line 30 seconds longer than callers experiencing silence, and callers hearing commercials on hold will stay on the line for up to 3 minutes longer. In November 2011 an omnibus surve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PHMG (company)
PHMG is a provider of branding services, specializing in audio. History Founded in 1998 as PleaseHoldUK in Chester, England, PHMG experienced rapid growth in its early years, reaching 250 clients and relocating to Manchester in 2000. In 2008, the company rebranded to become PH Media Group. The rebrand from PH Media Group to PHMG followed in September 2016 and was also accompanied by a change to the company's logo. A further rebrand was launched in 2022. Products and services PHMG offers a range of audio branding services. Core products include music on hold and on-hold marketing. Additional services include scriptwriting, audio production, sonic identity development, podcast production and sound production for TV and radio commercials. It claims to have more than 32,000 clients worldwide, including Coca-Cola, Adidas and Audi. Intellectual property PHMG claims to have a number of patents that protect it from being copied by competitors. The first, issued in 2020, rel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
O2 (United Kingdom)
O₂ UK (legally incorporated as Telefonica UK Limited, stylized as O₂) is a British telecommunications services provider, headquartered in Slough, England. It operates under the O2 brand. It is owned by Virgin Media O2, a 50:50 joint venture between Telefónica and Liberty Global. O2 is the UK's largest mobile network operator, with 31.3 million subscribers as of September 2021. History Overview The company was formed on 7 January 1985 as Cellnet, a 60:40 joint venture between BT Group and Securicor. Cellnet was one of the first two mobile networks in the UK, alongside Vodafone. In 1999, BT acquired Securicor's share of Cellnet and the company was later rebranded as BT Cellnet. In June 2000, BT Cellnet launched the world's first commercial General Packet Radio Service (GPRS) service. The company, together with BT Group's mobile telecommunications businesses in Germany, Ireland and the Netherlands, was part of the BT Wireless division. This was spun off from the BT Group i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
