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Norm Entrepreneur
A norm entrepreneur is someone interested in changing social norms. Cass Sunstein Cass Robert Sunstein (born September 21, 1954) is an American legal scholar known for his studies of constitutional law, administrative law, environmental law, law and behavioral economics. He is also ''The New York Times'' best-selling author ... coined the term in his 1996 paper ''Social Norms and Social Roles''. He notes there that existing social conditions can frequently be more fragile than is typically supposed as they depend on social norms to which many may not be strongly allied. Sunstein identifies a category of people, who he calls ''norm entrepreneurs'', who are interested in changing social norms. If they are successful in their endeavors they can produce what he calls ''norm bandwagons'' and ''norm cascades'' which lead to substantial changes in social norms.Sunstein, Cass R. (1996) Social Norms and Social Roles, ''Columbia Law Review'', Vol. 96, No. 4, May, pp. 903-968 See also ...
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Social Norms
Social norms are shared standards of acceptable behavior by groups. Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well organized and incorporated by major theories which explain human behaviour. Institutions are composed of multiple norms. Norms are shared social beliefs about behavior; thus, they are distinct from " ideas", " attitudes", and "values", which can be held privately, and which do not necessarily concern behavior. Norms are contingent on context, social group, and historical circumstances. Scholars distinguish between regulative norms (which constrain behavior), constitutive norms (which shape interests), and prescriptive norms (which prescribe what actors ''ought'' to do). The effects of norms can be determined by a logic of appropriateness and logic of conseq ...
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Cass Sunstein
Cass Robert Sunstein (born September 21, 1954) is an American legal scholar known for his studies of constitutional law, administrative law, environmental law, law and behavioral economics. He is also ''The New York Times'' best-selling author of ''The World According to Star Wars'' (2016) and '' Nudge '' (2008). He was the Administrator of the White House Office of Information and Regulatory Affairs in the Obama administration from 2009 to 2012. As a professor at the University of Chicago Law School for 27 years, he wrote influential works on regulatory and constitutional law, among other topics. Since leaving the White House, Sunstein has been the Robert Walmsley University Professor at Harvard Law School. In 2014, studies of legal publications found Sunstein to be the most frequently cited American legal scholar by a wide margin. Early life and education Sunstein was born on September 21, 1954, in Waban, Massachusetts, to Marian (née Goodrich), a teacher, and Cass Richa ...
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Moral Entrepreneur
A moral entrepreneur is an individual, group, or formal organization that seeks to influence a group to adopt or maintain a norm; altering the boundaries of altruism, deviance, duty, or compassion.Pozen, David E. 2008. �We Are All Entrepreneurs Now” ''Wake Forest Law Review'' 43:283–340. Moral entrepreneurs take the lead in labeling a particular behaviour and spreading or popularizing this label throughout society. This can include attributing negative labels to behaviour, the removal of negative labels, positive labeling, and the removal of positive labels. The moral entrepreneur may press for the creation or enforcement of a norm for any number of reasons, altruistic or selfish. Such individuals or groups also hold the power to generate moral panic; similarly, multiple moral entrepreneurs may have conflicting goals and work to counteract each other. Some examples of moral entrepreneurs include: MADD (mothers against drunk driving), the anti-tobacco lobby, the gun-control lobb ...
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