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Naming Right
Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities. The distinctive characteristic for this type of naming rights is that the buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example, a ''presenting sponsor'' attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome); or, a ''title sponsor'' replaces the origin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toronto Maple Leafs
The Toronto Maple Leafs (officially the Toronto Maple Leaf Hockey Club and often referred to as the Leafs) are a professional ice hockey team based in Toronto. They compete in the National Hockey League (NHL) as a member of the Atlantic Division in the Eastern Conference. The club is owned by Maple Leaf Sports & Entertainment, a company that owns several professional sports teams in the city. The Maple Leafs' broadcasting rights are split between BCE Inc. and Rogers Communications. For their first 14 seasons, the club played their home games at the Mutual Street Arena, before moving to Maple Leaf Gardens in 1931. The Maple Leafs moved to their present home, Scotiabank Arena (originally named Air Canada Centre), in February 1999. The club was founded in 1917, operating simply as Toronto and known then as the Toronto Arenas. Under new ownership, the club was renamed the Toronto St. Patricks in 1919. In 1927, the club was purchased by Conn Smythe and renamed the Maple Leafs. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Giants
The New York Giants are a professional American football team based in the New York metropolitan area. The Giants compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team plays its home games at MetLife Stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey, west of New York City. The stadium is shared with the New York Jets. The Giants are headquartered and practice at the Quest Diagnostics Training Center, also in the Meadowlands. The Giants were one of five teams that joined the NFL in 1925, and they are the only one of that group still existing, as well as the league's longest-established team in the Northeastern United States. The team ranks third among all NFL franchises with eight NFL championship titles: four in the pre–Super Bowl era (1927, 1934, 1938, 1956) and four since the advent of the Super Bowl ( XXI (1986), XXV (1990), XLII (2007), and XLVI (2011)), alo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
