Medium (communication)
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Medium (communication)
In mass communication, media are the communication outlets or tools used to store and deliver information or data. The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. The development of early writing and paper enabling longer-distance communication systems such as mail, including in the Persian Empire (Chapar Khaneh and Angarium) and Roman Empire, can be interpreted as early forms of media. Writers such as Howard Rheingold have framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media. Another framing of the history of media starts with the Chauvet Cave paintings and continues with other ways to carry human communication beyond the short range of voice: smoke signals, trail markers, and sculpture. The Term ''media'' in its modern application relating to commu ...
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Mass Communication
Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as its technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication differs from other types of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the Attitude (psychology), attitude, opinion, or emotion of the people receiving the information. Normally, transmission of messages to many recipients at a time is called mass communication. But in a complete sense, mass communication can be understood as the process of extensive circulation of information within regions ...
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Howard Rheingold
Howard Rheingold (born 1947) is an American critic, writer, and teacher, known for his specialties on the cultural, social and political implications of modern communication media such as the Internet, mobile telephony and virtual communities (a term he is credited with inventing). Biography Rheingold was born on July 7, 1947, in Phoenix, Arizona. He graduated from Reed College in Portland, Oregon, in 1968. His senior thesis was entitled ''What Life Can Compare with This? Sitting Alone at the Window, I Watch the Flowers Bloom, the Leaves Fall, the Seasons Come and Go''. A lifelong fascination with mind augmentation and its methods led Rheingold to the Institute of Noetic Sciences and Xerox PARC. There he worked on and wrote about the earliest personal computers. This led to his writing '' Tools for Thought'' in 1985, a history of the people behind the personal computer. Around that time he first logged on to The WELL – an influential early online community. He explored the exper ...
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Political Agenda
In politics, a political agenda is a list of subjects or problems (issues) to which government officials as well as individuals outside the government are paying serious attention to at any given time. The political agenda is most often shaped by political and policy elites, but can also be influenced by activist groups, private sector lobbyists, think tanks, courts, world events, and the degree of state centralisation. Media coverage has also been linked to the success of the rise of political parties and their ability to get their ideas on the agenda (see agenda-setting). Although the media does often have an effect on the political agenda, these results are not always immediate, which can produce a lag in the political agenda. Who can affect the political agenda The political agenda can be influenced by multiple institutional and non-institutional actors acting independently or concurrently, including political office-holders, interest groups, social movements, and other ...
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Public Opinion
Public opinion is the collective opinion on a specific topic or voting intention relevant to a society. It is the people's views on matters affecting them. Etymology The term "public opinion" was derived from the French ', which was first used in 1588 by Michel de Montaigne in the second edition of his ''Essays'' (ch. XXII). The French term also appears in the 1761 work ''Julie, or the New Heloise'' by Jean-Jacques Rousseau. Precursors of the phrase in English include William Temple's "general opinion" (appearing in his 1672 work ''On the Original and Nature of Government'') and John Locke's "law of opinion" (appearing in his 1689 work ''An Essay Concerning Human Understanding''). History The emergence of public opinion as a significant force in the political realm dates to the late 17th century, but opinion had been regarded as having singular importance much earlier. Medieval ''fama publica'' or ''vox et fama communis'' had great legal and social importance from the 12 ...
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Competition
Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, individuals, economic and social groups, etc. The rivalry can be over attainment of any exclusive goal, including Recognition (sociology), recognition: Competition occurs in nature, between living organisms which co-exist in the same natural environment, environment. Animals compete over water supplies, food, mates, and other resource (biology), biological resources. Humans usually Survival of the fittest, compete for food and mates, though when these needs are met deep rivalries often arise over the pursuit of wealth, power, prestige, and celebrity, fame when in a static, repetitive, or unchanging environment. Competition is a major tenet of market economy, market economies and business, often associated with business competition as companies a ...
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Monopoly
A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situation where a specific person or company, enterprise is the only supplier of a particular thing. This contrasts with a monopsony which relates to a single entity's control of a Market (economics), market to purchase a good or service, and with oligopoly and duopoly which consists of a few sellers dominating a market. Monopolies are thus characterized by a lack of economic Competition (economics), competition to produce the good (economics), good or Service (economics), service, a lack of viable substitute goods, and the possibility of a high monopoly price well above the seller's marginal cost that leads to a high monopoly profit. The verb ''monopolise'' or ''monopolize'' refers to the ''process'' by which a company gains the ability to raise ...
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Ruling Party
The ruling party or governing party in a democratic parliamentary or presidential system is the political party or coalition holding a majority of elected positions in a parliament, in the case of parliamentary systems, or holding the executive branch, in presidential systems, that administers the affairs of state after an election. In many democratic republic countries like the Philippines, the ruling party is the party of the elected president that is in charge of the executive branch of government. In parliamentary systems, the majority in the legislature also controls the executive branch of government, thus leaving no possibility of opposing parties concurrently occupying the executive and legislative branches of government. In other systems, such as in an American style presidential system, the party of the president does not necessarily also have a legislative majority. A ''ruling party'' is also used to describe the party of one-party states, such as the Chinese Commun ...
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Regulatory Agency
A regulatory agency (regulatory body, regulator) or independent agency (independent regulatory agency) is a government authority that is responsible for exercising autonomous dominion over some area of human activity in a licensing and regulating capacity. These are customarily set up to strengthen safety and standards, and/or to protect consumers in markets where there is a lack of effective competition. Examples of regulatory agencies that enforce standards include the Food and Drug Administration in the United States and the Medicines and Healthcare products Regulatory Agency in the United Kingdom; and, in the case of economic regulation, the Office of Gas and Electricity Markets and the Telecom Regulatory Authority in India. Legislative basis Regulatory agencies are generally a part of the executive branch of the government and have statutory authority to perform their functions with oversight from the legislative branch. Their actions are often open to legal review. ...
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Marshall McLuhan
Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message" in the first chapter in his ''Understanding Media: The Extensions of Man'' and the term ''global village.'' He even predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and ...
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Sculpture
Sculpture is the branch of the visual arts that operates in three dimensions. Sculpture is the three-dimensional art work which is physically presented in the dimensions of height, width and depth. It is one of the plastic arts. Durable sculptural processes originally used carving (the removal of material) and modelling (the addition of material, as clay), in stone, metal, ceramic art, ceramics, wood and other materials but, since Modernism, there has been an almost complete freedom of materials and process. A wide variety of materials may be worked by removal such as carving, assembled by welding or modelling, or Molding (process), moulded or Casting, cast. Sculpture in stone survives far better than works of art in perishable materials, and often represents the majority of the surviving works (other than pottery) from ancient cultures, though conversely traditions of sculpture in wood may have vanished almost entirely. However, most ancient sculpture was brightly painted, ...
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Trail Blazing
Trail blazing or way marking is the practice of marking paths in outdoor recreational areas with signs or markings that follow each other at certain, though not necessarily exactly defined, distances and mark the direction of the trail. A blaze in the beginning meant "a mark made on a tree by slashing the bark" (''The Canadian Oxford Dictionary''). Originally a waymark was "any conspicuous object which serves as a guide to travellers; a landmark" (''Oxford English Dictionary''). There are several ways of marking trails, including paint, carvings, affixed markers, posts, flagging, cairns, and crosses, with paint being the most widely used. Types of signage Paint A painted marking of a consistent shape or shapes (often rectangular), dimension and colour or combination of colours is used along the trail route. The system by which blazes are used to signify turns and endpoints in trails (see below) strongly favors the use of paint blazes. European countries usually use systems ...
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Smoke Signal
The smoke signal is one of the oldest forms of long-distance communication. It is a form of visual communication used over a long distance. In general smoke signals are used to transmit news, signal danger, or to gather people to a common area. History and usage In ancient China, soldiers along the Great Wall sent smoke signals on its beacon towers to warn one another of enemy invasion. The colour of the smoke communicated the size of the invading party. By placing the beacon towers at regular intervals, and situating a soldier in each tower, messages could be transmitted over the entire 7,300 kilometres of the Wall. Smoke signals also warned the inner castles of the invasion, allowing them to coordinate a defense and garrison supporting troops. In ancient Sri Lanka, soldiers stationed on the mountain peaks would alert each other of impending enemy attack (from English people, Dutch people or Portuguese people) by signaling from peak to peak. In this way, they were able to tra ...
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