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Marketing Science
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools and techniques common with research in the arts or in humanities. The field of marketing science, in the pursuit of "truths" in marketing, is related to, but more general than marketing research, which is oriented towards a specific product, service or campaign. Before marketing science was formally labeled, its activity appeared as management science within the marketing framework. The interaction between academics and practitioners in marketing science dates back to 1961, with the founding of the Marketing Science Institute. Interest in marketing science as a field grew in the late 1980s and early 1990s as electronic point-of-sale data grew and barcode readers led to a "marketing information revolution". Before conferences were organi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Operations Research Society Of America
The Institute for Operations Research and the Management Sciences (INFORMS) is an international society for practitioners in the fields of operations research (O.R.), management science, and analytics. It was established in 1995 with the merger of the Operations Research Society of America (ORSA) and The Institute of Management Sciences (TIMS). Overview INFORMS promotes greater public awareness, interest, and understanding about the benefits of operations research (O.R.) and analytics and provides a variety of programs and services that support lifelong learning and networking for O.R. and analytics professionals. This includes publishing 16 peer-reviewed journals, hosting numerous conferences and meetings, providing continuing education courses and professional certification, and administering dozens of special-interest communities that help professionals network and collaborate with colleagues from around the world. INFORMS is a member of the International Federation of Operatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Management Theory
Management science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities. It is closely related to management, economics, business, engineering, management consulting, and other fields. It uses various scientific research-based principles, strategies, and analytical methods including mathematical modeling, statistics and numerical algorithms and aims to improve an organization's ability to enact rational and accurate management decisions by arriving at optimal or near optimal solutions to complex decision problems. Management science looks to help businesses achieve goals using a number of scientific methods. The field was initially an outgrowth of applied mathematics, where early challenges were problems relating to the optimization of systems which could be modeled linearly, i.e., determining the optima (maximum v ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Aggregation
Data aggregation is the compiling of information from databases with intent to prepare combined datasets for data processing. Description The United States Geological Survey explains that, “when data are well documented, you know how and where to look for information and the results you return will be what you expect.” The source information for data aggregation may originate from public records and criminal databases. The information is packaged into aggregate reports and then sold to businesses, as well as to local, state, and government agencies. This information can also be useful for marketing purposes. In the United States, many data brokers' activities fall under the Fair Credit Reporting Act (FCRA) which regulates consumer reporting agencies. The agencies then gather and package personal information into consumer reports that are sold to creditors, employers, insurers, and other businesses. Finicity, a Mastercard company, is one of the major aggregators who complies with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Drill Down
A drill is a tool used for making round holes or driving fasteners. It is fitted with a bit, either a drill or driverchuck. Hand-operated types are dramatically decreasing in popularity and cordless battery-powered ones proliferating due to increased efficiency and ease of use. Drills are commonly used in woodworking, metalworking, construction, machine tool fabrication, construction and utility projects. Specially designed versions are made for miniature applications. History Around 35,000 BC, ''Homo sapiens'' discovered the benefits of the application of rotary tools. This would have rudimentarily consisted of a pointed rock being spun between the hands to bore a hole through another material. This led to the hand drill, a smooth stick, that was sometimes attached to flint point, and was rubbed between the palms. This was used by many ancient civilizations around the world including the Mayans. The earliest perforated artifacts, such as bone, ivory, shells, and antlers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavioral Pattern
In software engineering, behavioral design patterns are design patterns that identify common communication patterns among objects. By doing so, these patterns increase flexibility in carrying out communication. Design patterns Examples of this type of design pattern include: * Blackboard design pattern: provides a computational framework for the design and implementation of systems that integrate large and diverse specialized modules, and implement complex, non-deterministic control strategies * Chain of responsibility pattern: Command objects are handled or passed on to other objects by logic-containing processing objects * Command pattern: Command objects encapsulate an action and its parameters * "Externalize the stack": Turn a recursive function into an iterative one that uses a stack * Interpreter pattern: Implement a specialized computer language to rapidly solve a specific set of problems * Iterator pattern: Iterators are used to access the elements of an aggregate objec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Data
Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe Big data is the one associated with large body of information that we could not comprehend when used only in smaller amounts. In it primary definition though, Big data refers to data sets that are too large or complex to be dealt with by traditional data-processing application software. Data with many fields (rows) offer greater statistical power, while data with higher complexity (more attributes or columns) may lead to a higher false discovery rate. Big data analysis challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy, and data source. Big data was originally associated with three key concepts: ''volume'', ''variety'', and ''velocity''. The analysis of big data presents challenges in sampling, and thus previously allowing for only observations and sampling. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Flood
The information explosion is the rapid increase in the amount of published information or data and the effects of this abundance. As the amount of available data grows, the problem of managing the information becomes more difficult, which can lead to information overload. The Online Oxford English Dictionary indicates use of the phrase in a March 1964 ''New Statesman'' article. ''The New York Times'' first used the phrase in its editorial content in an article by Walter Sullivan on June 7, 1964, in which he described the phrase as "much discussed". (p11.) The earliest known use of the phrase was in a speech about television by NBC president Pat Weaver at the Institute of Practitioners of Advertising in London on September 27, 1955. The speech was rebroadcast on radio station WSUI in Iowa and excerpted in the '' Daily Iowan'' newspaper two months later. Many sectors are seeing this rapid increase in the amount of information available such as healthcare, supermarkets, and even gover ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
UCLA Anderson School Of Management
The John E. Anderson Graduate School of Management, also known as the UCLA Anderson School of Management, is the graduate business school at the University of California, Los Angeles, one of eleven professional schools. The school offers MBA (full-time, part-time, executive), PGPX, Financial Engineering, Business Analytics, and PhD degrees. It was named after American billionaire John E. Anderson in 1987, after he donated $15 million to the School of Management—the largest gift received from an individual by the University of California at the time. The range of programs offered by Anderson includes: * Accounting minor for undergraduates * Full Time MBA program * Ph.D. * Fully Employed MBA * Executive MBA * Master of Financial Engineering *Master of Science in Business Analytics * Global EMBA for Asia Pacific * Global EMBA for the Americas * Post Graduate Program in Management for Executives (UCLA PGPX) * Post Graduate Program in Management for Professionals (UCLA PGP PRO) H ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Institute Of Management Sciences
The Institute for Operations Research and the Management Sciences (INFORMS) is an international society for practitioners in the fields of operations research (O.R.), management science, and analytics. It was established in 1995 with the merger of the Operations Research Society of America (ORSA) and The Institute of Management Sciences (TIMS). Overview INFORMS promotes greater public awareness, interest, and understanding about the benefits of operations research (O.R.) and analytics and provides a variety of programs and services that support lifelong learning and networking for O.R. and analytics professionals. This includes publishing 16 peer-reviewed journals, hosting numerous conferences and meetings, providing continuing education courses and professional certification, and administering dozens of special-interest communities that help professionals network and collaborate with colleagues from around the world. INFORMS is a member of the International Federation of Operation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Needs
In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer). Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management. A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other constituent groups such as employees, partners or suppliers. Similar to the unique selling proposition, it is a clearly defined statement that is designed to convince customers that one particular product or service will add more value or better solve a problem than others in its competitive set.Investopedia. (2010)"Value Proposition" Retrieved April 22, 2010. Why CVPs are important Mark De Leon's value proposition will provide convi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barcode Reader
A barcode reader is an optical scanner that can read printed barcodes, decode the data contained in the barcode to a computer. Like a flatbed scanner, it consists of a light source, a lens and a light sensor for translating optical impulses into electrical signals. Additionally, nearly all barcode readers contain ''decoder'' circuitry that can analyse the barcode's image data provided by the sensor and send the barcode's content to the scanner's output port. Types of barcode scanners Technology Barcode readers can be differentiated by technologies as follows: Pen-type readers Pen-type readers consist of a light source and photodiode that are placed next to each other in the tip of a pen. To read a barcode, the person holding the pen must move the tip of it across the bars at a relatively uniform speed. The photodiode measures the intensity of the light reflected back from the light source as the tip crosses each bar and space in the printed code. The photodiode generates a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
