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Marketing Information System
A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online business dictionary defines Marketing Information System (MKIS) as "a system that analyzes and assesses marketing information, gathered continuously from sources inside and outside an organization or a store." Furthermore, "an overall Marketing Information System can be defined as a set structure of procedures and methods for the regular, planned collection, analysis and presentation of information for use in making marketing decisions." (Kotler, at al, 2006) MIS is really becoming very decisive while and before taking any decisions of Marketing, Positioning & Launching in any new markets. Overview Reid and Bojanic(2010) claimed that, " The t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Management Information System
A management information system (MIS) is an information system used for decision-making, and for the coordination, control, analysis, and visualization of information in an organization. The study of the management information systems involves people, processes and technology in an organizational context. In a corporate setting, the ultimate goal of using management information system is to increase the value and profits of the business. History While it can be contested that the history of management information system dates as far back as companies using ledgers to keep track of accounting, the modern history of MIS can be divided into five ''eras'' originally identified by Kenneth C. Laudon and Jane Laudon in their seminal textbook ''Management Information Systems.'' * First Era – Mainframe and minicomputer computing * Second Era – Personal computers * Third Era – Client/server networks * Fourth Era – Enterprise computing * Fifth Era – Cloud computing The ''f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |