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Marketing Claim
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh- ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between 3 and 5 words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Webster's Dictionary
''Webster's Dictionary'' is any of the English language dictionaries edited in the early 19th century by American lexicographer Noah Webster (1758–1843), as well as numerous related or unrelated dictionaries that have adopted the Webster's name in honor. "''Webster's''" has since become a genericized trademark in the United States for English dictionaries, and is widely used in dictionary titles. Merriam-Webster is the corporate heir to Noah Webster's original works, which are in the public domain. Noah Webster's ''American Dictionary of the English Language'' Noah Webster (1758–1843), the author of the readers and spelling books which dominated the American market at the time, spent decades of research in compiling his dictionaries. His first dictionary, ''A Compendious Dictionary of the English Language'', appeared in 1806. In it, he popularized features which would become a hallmark of American English spelling (''center'' rather than ''centre'', ''honor'' rather ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Traffic
Traffic comprises pedestrians, vehicles, ridden or herded animals, trains, and other conveyances that use public ways (roads) for travel and transportation. Traffic laws govern and regulate traffic, while rules of the road include traffic laws and informal rules that may have developed over time to facilitate the orderly and timely flow of traffic. Organized traffic generally has well-established priorities, lanes, right-of-way, and traffic control at intersections. Traffic is formally organized in many jurisdictions, with marked lanes, junctions, intersections, interchanges, traffic signals, or signs. Traffic is often classified by type: heavy motor vehicle (e.g., car, truck), other vehicle (e.g., moped, bicycle), and pedestrian. Different classes may share speed limits and easement, or may be segregated. Some jurisdictions may have very detailed and complex rules of the road while others rely more on drivers' common sense and willingness to cooperate. Orga ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aspirational Brand
An aspirational brand is a term in consumer marketing for a brand or product which a large segment of its exposure audience wishes to own, but for economic reasons cannot. Because the desire for aspirational goods is relative to the consumer's purchasing power, an aspirational brand may be a luxury good if the person desires it, or it may simply be any product whether luxury or not if a consumer has less spending money. The premise of this type of marketing is that purchase decisions are made at an emotional level, to enhance self-concept. Target audience A defining feature of an aspirational product is that its target customer base cannot easily afford to purchase it, but may be able to purchase it with sacrifice or at some point in the future. This part of the exposure audience is referred to as the aspirational audience, whereas the part of the exposure audience that already can afford the product is called the consumption audience. Consumption audience and aspirational audi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Desire
Desires are states of mind that are expressed by terms like " wanting", " wishing", "longing" or "craving". A great variety of features is commonly associated with desires. They are seen as propositional attitudes towards conceivable states of affairs. They aim to change the world by representing how the world should be, unlike beliefs, which aim to represent how the world actually is. Desires are closely related to agency: they motivate the agent to realize them. For this to be possible, a desire has to be combined with a belief about which action would realize it. Desires present their objects in a favorable light, as something that appears to be good. Their fulfillment is normally experienced as pleasurable in contrast to the negative experience of failing to do so. Conscious desires are usually accompanied by some form of emotional response. While many researchers roughly agree on these general features, there is significant disagreement about how to define desires, i.e. whi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Need
A need is dissatisfaction at a point of time and in a given context. Needs are distinguished from wants. In the case of a need, a deficiency causes a clear adverse outcome: a dysfunction or death. In other words, a need is something required for a safe, stable and healthy life (e.g. air, water, food, land, shelter) while a want is a desire, wish or aspiration. When needs or wants are backed by purchasing power, they have the potential to become economic demands. Basic needs such as air, water, food and protection from environmental dangers are necessary for an organism to live. In addition to basic needs, humans also have needs of a social or societal nature such as the human need to socialise or belong to a family unit or group. Needs can be objective and physical, such as the need for food, or psychical and subjective, such as the need for self-esteem. The concept of "unmet need" arises in relation to needs in a social context which are not being fulfilled. Needs and wants ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Recognition
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light. Brand awareness consists of two components: brand recall and brand recognition. Several studies have shown that these two components operate in fundamentall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Credible
Credibility comprises the objective and subjective components of the believability of a source or message. Credibility dates back to Aristotle theory of Rhetoric. Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence the receiver of a message. According to Aristotle, the term "Ethos" deals with the character of the speaker. The intent of the speaker is to appear credible. In fact, the speaker's ethos is a rhetorical strategy employed by an orator whose purpose is to "inspire trust in his audience." Credibility has two key components: trustworthiness and expertise, which both have objective and subjective components. Trustworthiness is based more on subjective factors, but can include objective mea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Press Statement
A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are typically delivered to news media electronically, ready to use, and often subject to "do not use before" time, known as a news embargo. A special example of a press release is a communiqué (), which is a brief report or statement released by a public agency. A communiqué is typically issued after a high-level meeting of international leaders. Using press release material can benefit media corporations because they help decrease costs and improve the amount of material a media firm can output in a ce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Well-defined
In mathematics, a well-defined expression or unambiguous expression is an expression whose definition assigns it a unique interpretation or value. Otherwise, the expression is said to be ''not well defined'', ill defined or ''ambiguous''. A function is well defined if it gives the same result when the representation of the input is changed without changing the value of the input. For instance, if ''f'' takes real numbers as input, and if ''f''(0.5) does not equal ''f''(1/2) then ''f'' is not well defined (and thus not a function). The term ''well defined'' can also be used to indicate that a logical expression is unambiguous or uncontradictory. A function that is not well defined is not the same as a function that is undefined. For example, if ''f''(''x'') = 1/''x'', then the fact that ''f''(0) is undefined does not mean that the ''f'' is ''not'' well defined – but that 0 is simply not in the domain of ''f''. Example Let A_0,A_1 be sets, let A = A_0 \cup A_1 and "define" f: A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Simple Aspect
This article describes the uses of various verb forms in modern standard English language. This includes: * Finite verb forms such as ''go'', ''goes'' and ''went'' * Nonfinite forms such as ''(to) go'', ''going'' and ''gone'' * Combinations of such forms with auxiliary verbs, such as ''was going'' and ''would have gone'' The uses considered include expression of tense (time reference), aspect, mood and modality, in various configurations. For details of how inflected forms of verbs are produced in English, see English verbs. For the grammatical structure of clauses, including word order, see English clause syntax. For certain other particular topics, see the articles listed in the adjacent box. For non-standard dialect forms and antique forms, see individual dialect articles and the article, thou. Inflected forms of verbs A typical English verb may have five different inflected forms: *The base form or plain form (''go'', ''write'', ''climb''), which has several uses—as an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buyer
Procurement is the method of discovering and agreeing to terms and purchasing goods, services, or other works from an external source, often with the use of a tendering or competitive bidding process. When a government agency buys goods or services through this practice, it is referred to as public procurement. Procurement as an organizational process is intended to ensure that the buyer receives goods, services, or works at the best possible price when aspects such as quality, quantity, time, and location are compared. Corporations and public bodies often define processes intended to promote fair and open competition for their business while minimizing risks such as exposure to fraud and collusion. Almost all purchasing decisions include factors such as delivery and handling, marginal benefit, and fluctuations in the prices of goods. Organisations which have adopted a corporate social responsibility perspective are also likely to require their purchasing activity to take wider ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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