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Loyalty Marketing
Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines. The discipline of customer loyalty marketing has been around for many years, but expansions from it merely being a model for conducting business to becoming a vehicle for marketing and advertising have made it omnipresent in consumer marketing organizations since the mid- to late-1990s. Some of the newer loyalty marketing industry insiders, such as Fred Reichheld, have claimed a strong link between customer loyalty marketing and customer referral. In recent years, a new marketing discipline called "customer advocacy marketing" has been ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corn Flakes
Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). The cereal, originally made with wheat, was created by Will Kellogg in 1894 for patients at the Battle Creek Sanitarium where he worked with his brother John Kellogg who was the superintendent. The breakfast cereal proved popular among the patients and Kellogg subsequently started what became the Kellogg Company to produce corn flakes for the wider public. A patent for the process was granted in 1896, after a legal battle between the two brothers. With corn flakes becoming popular in the wider community, a previous patient at the sanitarium, C. W. Post, started to make rival products. Kellogg continued to experiment with various ingredients and different grains. In 1928, he started to manufacture Rice Krispies, another successful breakfast cereal. There are many generic brands of corn flakes produced by various manufacturers. As well as being used as a breakfast cereal, the crushed f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Baseball Cards
A baseball card is a type of trading card relating to baseball, usually printed on cardboard, silk, or plastic. In the 1950s they came with a stick of gum and a limited number of cards. These cards feature one or more baseball players, teams, stadiums, or celebrities. Baseball cards are most often found in the contiguous United States but are also common in Puerto Rico or countries such as Canada, Cuba and Japan, where top-level leagues are present with a substantial fan base to support them. Some notable companies producing baseball cards include Topps and Panini. Previous manufacturers include Fleer (now a brand name owned by Upper Deck), Bowman (now a brand name owned by Topps), and Donruss (now a brand name owned by Panini). Baseball card production peaked in the late 1980s and many collectors left the hobby disenchanted after the 1994-95 MLB strike. However, baseball cards are still one of the most influential collectibles of all time. A 1952 Mickey Mantle baseball card ( ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bubble Gum Cards
A trading card (or collectible card) is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing (fictional or real) and a short description of the picture, along with other text (attacks, statistics, or trivia). There is a wide variation of different types of cards. Trading cards are traditionally associated with sports (baseball cards are particularly common) but can also include subjects such as '' Pokémon'' and other non-sports trading cards. These often feature cartoons, comic book characters, television series and film stills. In the 1990s, cards designed specifically for playing games became popular enough to develop into a distinct category, collectible card games. These games are mostly fantasy-based gameplay. Fantasy art cards are a subgenre of trading cards that focus on the artwork. History Origins Trade cards are the ancestors of trading cards. Some of the earliest prizes found in retai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tea Culture
Tea culture is defined by the way tea is made and consumed, by the way the people interact with tea, and by the aesthetics surrounding tea drinking. Tea plays an important role in some countries. It is commonly consumed at social events, and many cultures have created intricate formal ceremonies for these events. East Asian tea ceremonies, with their roots in the Chinese tea culture, differ slightly among East Asian countries, such as the Japanese or Korean variants. Tea may differ widely in preparation, such as in Tibet, where the beverage is commonly brewed with salt and butter. Tea may be drunk in small private gatherings ( tea parties) or in public (tea houses designed for social interaction). Afternoon tea is a British custom with widespread appeal. The British Empire spread its own interpretation of tea to its dominions and colonies, including modern-day regions of Hong Kong, India, and Pakistan, which had pre-existing tea customs, as well as regions such as East Afri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trading Cards
A trading card (or collectible card) is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing (fictional or real) and a short description of the picture, along with other text (attacks, statistics, or trivia). There is a wide variation of different types of cards. Trading cards are traditionally associated with sports (baseball cards are particularly common) but can also include subjects such as ''Pokémon'' and other non-sports trading cards. These often feature cartoons, comic book characters, television series and film stills. In the 1990s, cards designed specifically for playing games became popular enough to develop into a distinct category, collectible card games. These games are mostly fantasy-based gameplay. Fantasy art cards are a subgenre of trading cards that focus on the artwork. History Origins Trade cards are the ancestors of trading cards. Some of the earliest prizes found in retail pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Cards
A trade card is a square or rectangular card that is small, but bigger than the modern visiting card, and is exchanged in social circles, that a business distributes to clients and potential customers, as a kind of business card. Trade cards first became popular at the end of the 17th century in Paris, Lyon and London. They functioned as advertising and also as maps, directing the public to the merchants' stores (no formal street address numbering system existed at the time). Definition The term, trade card, refers to a varied group of items made of paper or of card of varying sizes and shapes. Trade cards evolved in different ways in Britain, America and Europe, giving rise to wide variation in their format and design. The characteristic features of a trade card are that it is a small printed item, used by merchants and traders to give to their customers for their use as an aid to memory. Trade cards were sufficiently small so that they could be carried in the gentleman's pocke ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cigarette Cards
Cigarette cards are trading cards issued by tobacco manufacturers to stiffen cigarette packaging and advertise cigarette brands. Between 1875 and the 1940s, cigarette companies often included collectible cards with their packages of cigarettes. Cigarette card sets document popular culture from the turn of the century, often depicting the period's actresses, costumes, and sports, as well as offering insights into mainstream humour and cultural norms. History Beginning in 1875, cards depicting actresses, baseball players, Native American chiefs, boxers, national flags, or wild animals were issued by the U.S.-based Allen & Ginter tobacco company. These are considered to be some of the first cigarette cards. Other tobacco companies such as Goodwin & Co. soon followed suit. They first emerged in the U.S., then the UK, then, eventually, in many other countries. In the UK, W.D. & H.O. Wills in 1887 were one of the first companies to include advertising cards with their ciga ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Betty Crocker
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the '' Saturday Evening Post''. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker, first commissioned in 1936 and revised several times since, appears on printed advertisements and product packaging. The character was developed in 1920 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director. The character's image has been updated seven times since her creation, reflecting changes in fashions and hairstyles. Described as an American cultural icon, the image of Be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ovaltine
Ovaltine (also known by its original name Ovomaltine) is a brand of milk flavoring product made with malt extract (except in the blue packaging in the United States), sugar (except in Switzerland), and whey. Some flavors also have cocoa. Ovaltine, a registered trademark of Associated British Foods, is made by Wander AG, a subsidiary of Twinings, which acquired the brand from Novartis in 2002, except in the United States, where Nestlé acquired the rights separately from Novartis in the late 2000s. History Ovaltine was developed in 1904 by chemist (1867–1950), in Bern, Switzerland, where it is known by its original name, Ovomaltine (from ''ovum'', Latin for "egg", and ''malt,'' which were originally its key ingredients). In 1927, the factory moved out to the village of Neuenegg, a short distance west of Bern, where it is still produced. Ovomaltine was exported to Britain as ''Ovaltine'' in 1909. A factory was built in Kings Langley, which took it to the United States as well ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Skelly Oil
Skelly Oil Company was a medium-sized oil company founded in 1919 by William Grove (Bill) Skelly, Chesley Coleman Herndon and Frederick A. Pielsticker in Tulsa, Oklahoma. J. Paul Getty acquired control of the company during the 1930s. It became defunct when fully absorbed by Getty Oil Company in 1974, and the disused Skelly brand logo was revived by Nimmons-Joliet Development Corp. in 2012. History Founding Bill Skelly (1878–1957) came to Oklahoma from Pennsylvania in about 1913 where he worked as a mule skinner and tool dresser in the oil fields around Ardmore and Duncan, Oklahoma, prior to partnering with Jack Sanky to form Skelly Sanky Oil Company in Duncan, Oklahoma in 1915. An advertisement in ''The Pittsburgh Press'' on January 4, 1922, stated that Skelly Oil Company was formed to take over the oil properties of Skelly and of the Skelly Sanky company. Chesley Coleman Herndon was a practicing attorney in Tulsa when he won several court victories against William S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Captain Midnight
''Captain Midnight'' (later rebranded on television as ''Jet Jackson, Flying Commando'') is a United States, U.S. adventure franchise first broadcast as a radio serial from 1938 to 1949. The character's popularity throughout the 1940s and into the mid-1950s extended to serial films (1942), a television show (1954–1956), a syndicated newspaper strip (1942 – late 1940s), and a comic book title (1942–1948). Radio origins Sponsored by the Skelly Oil Company, the Captain Midnight radio program was the creation of radio scripters Wilfred G. Moore and Robert M. Burtt, who had previously scored a success for Skelly with their boy pilot adventure serial ''The Air Adventures of Jimmie Allen''. Developed at the Blackett-Sample-Hummert, Blackett, Sample and Hummert advertising agency in Chicago, ''Captain Midnight'' began as a syndicated show on October 17, 1938, airing through the spring of 1940 on a few Midwest stations, including Chicago's WGN (AM), WGN. In 1940, Ovaltine, a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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