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Local Advertising
Local advertising is used in geomarketing to optimize ad delivery, this platform is applied to customers depending on their location. Making purchasing or service decisions is influenced by local marketing. Marketers and businesses consider local advertising necessary for economic growth. Advertising is usually funded by a sponsor who promotes the advertisement through different types of media, for example, television, newspaper, commercial radio advertisement, magazine mail, etc. Television is one of the most expensive forms of advertisements and also is shown to most people. The expansion of manufactured goods in the 20th century has led to the increase of local advertising. If an advertisement of a product is seen, a consumer is more likely to buy the product. Advertisements are arranged and displayed in a certain way, so consumers are attracted. Using endorsements such as celebrity appearance, increases the buyer potential of the consumer. Celebrities are usually involved in all a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geomarketing
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities."Recommending Social Events from Mobile Phone Location Data" Daniele Quercia, et al., ICDM 2010 It can be used in any aspect of the — the product, price, promotion, or place (). |
Geo (marketing)
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (Geography, geographic information) in the process of planning and implementation of marketing activities."Recommending Social Events from Mobile Phone Location Data" Daniele Quercia, et al., ICDM 2010 It can be used in any aspect of the marketing mix — the product, price, promotion, or place (geo targeting). Market segments can also correlate with location, and this can be useful in targeted marketing. Geomarketing is applied in the financial sector through identifying ATMs traffic generators and creating hotspots maps based on geographical parameters integrated with customer behavior. Geomarketing has a direct impact on the development of modern trade and the reorg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Local Search (Internet)
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "Hong Kong hotels", "Manhattan restaurants", and "Dublin car rental". Local searches exhibit explicit or implicit local intent. A search that includes a location modifier, such as "Bellevue, WA" or "14th arrondissement", is an explicit local search. A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search. Local searches on Google Search typically return organic resu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Positioning (telecommunications)
Mobile phone tracking is a process for identifying the location of a mobile phone, whether stationary or moving. Localization may be effected by a number of technologies, such as the multilateration of radio signals between (several) cell towers of the network and the phone or by simply using GNSS. To locate a mobile phone using multilateration of mobile radio signals, the phone must emit at least the idle signal to contact nearby antenna towers and does not require an active call. The Global System for Mobile Communications (GSM) is based on the phone's signal strength to nearby antenna masts. Mobile positioning may be used for location-based services that disclose the actual coordinates of a mobile phone. Telecommunication companies use this to approximate the location of a mobile phone, and thereby also its user. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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