Lead-in And Lead-out
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Lead-in And Lead-out
Hammocking is a technique used in broadcast programming whereby an unpopular television program is scheduled between two popular ones in the hope that viewers will watch it, using the analogy of a hammock hanging between two strong and established trees. Also related is the concept of tent-pole programming, or using popular, well-established television shows scheduled in pivotal time periods to boost the ratings of the shows around them. Used especially for new shows, Hammocking is limited to prime time, where "appointment television" is strong. The main theory in play is that audiences are less likely to change channels for a single time slot. Presupposing that there are three available time slots, the weakest show would, under a hammocking strategy, be placed in the middle slot so that its lead-in, the show that airs before it, is a series popular enough to create a coattail effect when a viewer leaves the television on the same station; to keep people watching, another popular ...
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Broadcast Programming
Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with other broadcasters' shows. Most broadcast television shows are presented weekly in prime time or daily in other dayparts, though exceptions are not rare. At a micro level, scheduling is the minute planning of the transmission; what to broadcast and when, ensuring an adequate or maximum utilization of airtime. Television scheduling strategies are employed to give shows the best possible chance of attracting and retaining an audience. They are used to deliver shows to audiences when they are most likely to want to watch them and deliver audiences to advertisers in the composition that makes their advertising most lik ...
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Weekend Today
''Weekend Today'' is currently the branding of the weekend editions of ''Today'', an American morning news and talk program that airs daily on NBC. Weekend editions of ''Today'', began with the launch of the Sunday edition of the program on September 20, 1987. The Saturday edition of the program titled ''Saturday Today'' (started March 2022) broadcast live in alignment with the weekday editions of ''Today'' from 7:00 to 9:00 a.m. Eastern Time. (Since 2017, however, the Saturday broadcast is frequently shortened by a half-hour (sometimes even shorter/preempted due to earlier sports start times) to accommodate Premier League soccer matches or other sports events that start before 1:00 p.m. ET, allowing NBC stations to also accommodate programs from ''The More You Know'' block displaced from their normal timeslots to fulfill educational content quotas.) Some affiliates outside the Eastern Time Zone air it live, and others on tape-delay. Thus, it may air on some NBC stations ...
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Peter Kay
Peter John Kay (born 2 July 1973) is an English actor, comedy writer and stand-up comedian. He has written, produced and acted in several television and film projects, and has written three books. Born and brought up in Bolton, Kay studied media performance at the University of Salford. He began working part-time as a stand-up comedian, winning the North West Comedian of the Year award. In 1997 he won Channel 4's ''So You Think You're Funny'' contest and the following year was nominated for a Perrier Award for his show at the Edinburgh Fringe Festival. With his public profile raised, in 2000 he co-wrote and starred in ''That Peter Kay Thing'' for Channel 4. This resulted in a spin-off sitcom, ''Peter Kay's Phoenix Nights'', which ran for two series from 2001 to 2002 and in turn generated another spin-off, ''Max and Paddy's Road to Nowhere'', in 2004. In 2005 he recorded a promotional video in which he mimed to Tony Christie's 1971 hit " (Is This the Way to) Amarillo", which w ...
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Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a fourth television service in the United Kingdom. At the time, the only other channels were the television licence, licence-funded BBC One and BBC Two, and a single commercial broadcasting network ITV (TV network), ITV. The network's headquarters are based in London and Leeds, with creative hubs in Glasgow and Bristol. It is publicly owned and advertising-funded; originally a subsidiary of the Independent Broadcasting Authority (IBA), the station is now owned and operated by Channel Four Television Corporation, a public corporation of the Department for Digital, Culture, Media and Sport, which was established in 1990 and came into operation in 1993. Until 2010, Channel 4 did not broadcast in Wales, but many of its programmes were re-broadcast ...
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Reality Competition
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s with shows such as ''The Real World (TV series), The Real World'', then achieved prominence in the early 2000s with the success of the series ''Survivor (franchise), Survivor'', ''Idols (franchise), Idols'', and ''Big Brother (franchise), Big Brother'', all of which became global Franchising, franchises. Reality television shows tend to be interspersed with "confessionals", short interview segments in which cast members reflect on or provide context for the events being depicted on-screen; this is most commonly seen in American reality television. Competition-based reality shows typically feature gradual elimination of participants, either by a panel of judges, by the viewership of the show, or by the contestants themselves. Documentar ...
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Britain's Got The Pop Factor
''Britain's Got the Pop Factor... and Possibly a New Celebrity Jesus Christ Soapstar Superstar Strictly on Ice'' is a British television comedy special co-created, co-written, directed, produced by and starring comedian Peter Kay. It premiered on Channel 4 on 12 October 2008 in two parts. The special is a satire of reality television, and particularly, talent competitions such as ''Britain's Got Talent'', ''Pop Idol'', and ''The X Factor.'' It is presented as the grand final of the in-universe programme ''Britain's Got the Pop Factor'', using recaps to chronicle the three finalists—Geraldine McQueen (Kay), 2 Up 2 Down (Jo Enright, Karl Lucas, David Hulston and Sian Foulkes), and R Wayne (Marc Pickering). The special satirizes clichés associated with the genre, such as contestants with memorable, emotional backstories intended to influence viewers' perceptions of them. It was the first show Kay had produced on the channel for four years, and was described by Channel 4 as ...
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Liverpool Echo
The ''Liverpool Echo'' is a newspaper published by Trinity Mirror North West & North Wales – a subsidiary company of Reach plc and is based in St Paul's Square, Liverpool, Merseyside, England. It is published Monday to Sunday, and is Liverpool's daily newspaper. Until 13 January 2012 it had a sister morning paper, the ''Liverpool Daily Post''. It has an average daily circulation (Jul – Dec 2021) of 23,414. Historically the newspaper was published by the Liverpool Daily Post & Echo Ltd. Its office is in St Paul's Square Liverpool, having downsized from Old Hall Street in March 2018. The editor is Maria Breslin. In 1879 the ''Liverpool Echo'' was published as a cheaper sister paper to the ''Liverpool Daily Post''. From its inception until 1917 the newspaper cost a halfpenny. It is now 85p Monday to Friday, £1.20 on Saturday and 90p on Sunday. The limited company expanded internationally and in 1985 was restructured as Trinity International Holdings Plc. The two original ...
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The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Guardian Media Group, owned by the Scott Trust. The trust was created in 1936 to "secure the financial and editorial independence of ''The Guardian'' in perpetuity and to safeguard the journalistic freedom and liberal values of ''The Guardian'' free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for ''The Guardian'' the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK. The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. Since 2018, the paper's main news ...
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Digital Spy
Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, films, music and show business to a global audience. As well as breaking news, in-depth features, reviews and editorial explainers, the site also features the DS Forum. History digiNews (1999) In early January 1999, Iain Chapman launched the digiNEWS website, providing news, rumours and information on Sky's new digital satellite platform SkyDigital. At the same time, Chris Butcher launched the ONfaq website, offering similar news and information on the UK's new digital terrestrial platform ONdigital. Both sites proved to be popular, attracting a lot of attention from visitors eager for more news about these rapidly developing TV platforms. Very soon Chapman and Butcher discussed the idea of a merger of the two sites, to create the digiN ...
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The X Factor (British TV Series)
''The X Factor'' is a British reality television music competition, created by Simon Cowell. Premiering on 4 September 2004, it was produced by Fremantle's Thames and Cowell's production company Syco Entertainment for ITV, as well as simulcast on Virgin Media One in Ireland. The programme ran for around 445 episodes across fifteen series, each one primarily broadcast late in the year, until its final episode in December 2018. All episodes were presented by Dermot O'Leary, with some exceptions: the first three series were hosted by Kate Thornton; while Caroline Flack and Olly Murs hosted the show for the twelfth series. Each year of the competition saw contestants of all ages and backgrounds auditioning for a place, in hopes of proving that they had singing talent. Auditionees attempted to do so before a panel of judges, each selected for their background in the music industry these have included Cowell, Louis Walsh, Sharon Osbourne, Dannii Minogue, Cheryl, Gary Barlow, Tulis ...
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Red Or Black?
''Red or Black?'' is a British television game show which was broadcast on ITV between 3 September 2011 and 29 September 2012. In each round, contestants choose red or black, with those that choose the incorrect colour being eliminated. During the first series, four finalists guessed the colour correctly in the final round and became millionaires. Over 100,000 members of the public applied to be on the show, with the numbers being reduced down to a different final eight contestants per live show each night for seven nights. Whilst most rounds varied, there were two standard rounds in each live final: "Duel" where the final two contestants went head to head, and the final round where the winner chose a colour on a giant wheel similar to that used in roulette. Celebrities including Jedward, David Hasselhoff and One Direction were involved in the rounds of the show where contestants must choose either red or black in order to pass to the next round, while the show was filmed at loca ...
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Event Television
Event television (sometimes used in verb form as the buzzword "eventize") is a television network marketing concept which arose in the early 2010s and is characterized by a shift in priorities towards enticing audiences to watch programming immediately as it is broadcast. This is largely in response to the tendency of modern audiences to time shift programming ( DVR) or view using on-demand streaming services, which has produced a steady decline in live viewership ratings. Criteria Live episodes have long been a staple of television programming, but the shift towards event television has greatly accelerated development of new styles of "DVR-proof" programming and new methods of marketing in response to the growth of these new technologies. Networks are focusing on more live entertainment and investing into more sports programming, which are less attractive to DVR users, but excite and engage live viewers. Scripted programs have adopted the strategy as well, by making more fr ...
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