Layout Artist
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Layout Artist
Graphic design careers include creative director, art director, art production manager, brand identity developer, illustrator and layout artist. Graphic art managers The following are positions or responsibilities and usually titles, held by experienced graphic designers in related management roles: Creative Director A creative director's range of experience can be broad and encompass a number of disciplines; visual design; copywriting, art direction, advertising account director, film/video director . A Creative Director's job is to initiate the creative concept of a project and drive the direction of the project. The role of a Creative Director is to formulate creative concepts, whether it is an advertising campaign, brand identity, TV commercial, marketing campaign. A Creative Director was often referred to the 'Ideas Guy' and works with a team of 'creatives' - art director, graphic designer, copywriter, film director to produce the concept and final production. Art direct ...
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Creative Director
A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions are often found within the television production, graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well. A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. T ...
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Page Layout
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium. It requires intelligence, sentience, and creativity, and is informed by culture, psychology, and what the document authors and editors wish to communicate and emphasize. Low-level pagination and typesetting are more mechanical processes. Given certain parameters such as boundaries of text areas, the typeface, and font size, justification preference can be done in a straightforward way. Until desktop publishing became dominant, these processes were still done by people, but in modern publishing, they are almost always automated. The result might be published as-is (as for a residential phone book interior) or might be tweaked by a graphic designer (as ...
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Information Graphics
Infographics (a clipped compound of "information" and " graphics") are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.Doug Newsom and Jim Haynes (2004). ''Public Relations Writing: Form and Style''. p.236. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends.Card, S. (2009). Information visualization. In A. Sears & J. A. Jacko (Eds.), Human-Computer Interaction: Design Issues, Solutions, and Applications (pp. 510-543). Boca Raton, FL: CRC Press. Similar pursuits are information visualization, data visualization, statistical graphics, information design, or information architecture. Infographics have evolved in recent years to be for mass communication, and thus are designed with fewer assumptions about the readers' knowledge base than other types of visualizations. Isotypes are an early example of infographics conveying information quick ...
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Visual Journalist
Visual journalism is the practice of strategically combining words and images to convey information. Universal Visual journalism is premised upon the idea that at a time of accelerating change, often words cannot keep pace with concepts. Visual journalism incorporates ancient symbols that resonate with humans across cultures and time and conveys meaning instantaneously at a deep level. Visual journalism is an outgrowth of the practice of graphic facilitation and recording that began entering corporate board rooms, conferences, and think tank meetings in the 1970s with the leadership of David Sibbet, founder of The Grove Consultants International. But its roots date back to ancient cave paintings and carry forward in the work of designers, architects, and engineers. Only recently has interactive visualization of this sort moved out into common use in a variety of group engagements. The scholarly father of this visual form of communication is Robert Horn, Ph.D., a fellow at Stanford ...
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Content (media)
Content is the information contained within communication media. This includes internet, cinema, television, radio, audio CDs, books, magazines, physical art, and live event content. It’s directed at an end-user or audience in the sectors of publishing, art, and communication. Live events include speeches, conferences, and stage performances. Content within media focuses on the attention and how receptive the audience is to the content. Circulation brings the content to everyone and helps spread it to reach large audiences. It is a process in which anyone who encounters any type of content will go through a cycle where they encounter the content, interpret it, and will continue to share it with other people. The advent of the Information Age has led to the advancement of content as a mass-produced commodity for distribution through avenues such as the Internet (and more specifically social media) and the professionalisation of content creation. Any content developed or dis ...
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Multimedia
Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which features little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows and animated videos. Multimedia also contains the principles and application of effective interactive communication such as the building blocks of software, hardware, and other technologies. Multimedia can be recorded for playback on computers, laptops, smartphones, and other electronic devices, either on demand or in real time (streaming). In the early years of multimedia, the term "rich media" was synonymous with interactive multimedia. Over time, hypermedia extensions brought multimedia to the World Wide Web. Terminology The term ''multimedia'' was ...
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Sound Editor (filmmaking)
A sound editor is a creative professional responsible for selecting and assembling sound recordings in preparation for the final Audio mixing (film and television), sound mixing or Audio mastering, mastering of a television program, motion picture, video game, or any production involving recorded sound, recorded or sound synthesis, synthetic sound. The sound editor works with the supervising sound editor. The supervising sound editor often assigns scenes and reels the sound editor based on the editor's strengths and area of expertise. Sound editing developed out of the need to fix the incomplete, undramatic, or technically inferior sound recordings of early talkies, and over the decades has become a respected filmmaking craft, with sound editors implementing the aesthetic goals of Sound design#Film, motion picture sound design. The Academy of Motion Picture Arts and Sciences recognizes the artistic contribution of exceptional sound editing with the Academy Award for Best Sound Edi ...
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Videographer
Videography is the process of capturing moving images on electronic media (e.g., videotape, direct to disk recording, or solid state storage) and even streaming media. The term includes methods of video production and post-production. It used to be considered the video equivalent of cinematography (moving images recorded on film stock), but the advent of digital video recording in the late 20th century blurred the distinction between the two, as in both methods the intermediary mechanism became the same. Nowadays, any video work could be called ''videography'', whereas commercial motion picture production would be called cinematography. A videographer is a person who works in the field of videography and/or video production. News broadcasting relies heavily on live television where videographers engage in electronic news gathering (ENG) of local news stories. Uses The arrival of computers and the Internet in the 1980s created a global environment where videography covered ...
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Animator
An animator is an artist who creates multiple images, known as frames, which give an illusion of movement called animation when displayed in rapid sequence. Animators can work in a variety of fields including film, television, and video games. Animation is closely related to filmmaking and like filmmaking is extremely labor-intensive, which means that most significant works require the collaboration of several animators. The methods of creating the images or frames for an animation piece depend on the animators' artistic styles and their field. Other artists who contribute to animated cartoons, but who are not animators, include layout artists (who design the backgrounds, lighting, and camera angles), storyboard artists (who draw panels of the action from the script), and background artists (who paint the "scenery"). Animated films share some film crew positions with regular live action films, such as director, producer, sound engineer, and editor, but differ radically ...
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Motion Graphic Design
Motion graphic design, also known as motion design, is a subset of graphic design in that it uses graphic design principles in a filmmaking or video production context (or other temporally evolving visual media) through the use of animation or filmic techniques. Examples include the kinetic typography and graphics used in film and television opening sequences, and station identification logos of some television channels. A motion graphic designer may be a person trained in traditional graphic design who has learned to integrate temporally evolving visual media into their existing design knowledge, though motion designers may also come from a filmmaking or animation background, as these fields share a number of overlapping skills. Technology Technological advancements during the 20th and 21st centuries have greatly impacted the field; chief among these are improvements in modern computing technology, as computer programs for the film and video industries became more powerful an ...
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Image Editing
Image editing encompasses the processes of altering images, whether they are digital photographs, traditional photo-chemical photographs, or illustrations. Traditional analog image editing is known as photo retouching, using tools such as an airbrush to modify photographs or editing illustrations with any traditional art medium. Graphic software programs, which can be broadly grouped into vector graphics editors, raster graphics editors, and 3D modelers, are the primary tools with which a user may manipulate, enhance, and transform images. Many image editing programs are also used to render or create computer art from scratch. The term “image editing” usually refers only to the editing of 2D images, not 3D ones. Basics of image editing Raster images are stored in a computer in the form of a grid of picture elements, or pixels. These pixels contain the image's color and brightness information. Image editors can change the pixels to enhance the image in many ways ...
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3D Modeling
In 3D computer graphics, 3D modeling is the process of developing a mathematical coordinate-based representation of any surface of an object (inanimate or living) in three dimensions via specialized software by manipulating edges, vertices, and polygons in a simulated 3D space. Three-dimensional (3D) models represent a physical body using a collection of points in 3D space, connected by various geometric entities such as triangles, lines, curved surfaces, etc. Being a collection of data ( points and other information), 3D models can be created manually, algorithmically (procedural modeling), or by scanning. Their surfaces may be further defined with texture mapping. Outline The product is called a 3D model. Someone who works with 3D models may be referred to as a 3D artist or a 3D modeler. A 3D Model can also be displayed as a two-dimensional image through a process called 3D rendering or used in a computer simulation of physical phenomena. 3D Models may be created au ...
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