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Kleenex
Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers. Often used informally as a genericized trademark for facial tissue in the United States and Canada, the name ''Kleenex'' is a registered trademark of Kimberly-Clark. Kleenex products are manufactured in 78 countries and sold in more than 196 countries. Kleenex brands include Cottonelle, Huggies, and VIVA. History Kleenex began during the First World War. It developed a crepe paper used as a filter for gas masks. In the early 1920s, it was adapted as a consumer product called Kotex brand to help women with their periods. The Kotex trademark was derived from the combination of the words "cotton" and "texture." The company itself has confirmed that this name was chosen as it "met heirrequirements for being short, easy to say, easy to pay and easy to explain." In 1924, the name Kleenex was selected as the name for a line of cold cream remover ...
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Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers. Often used informally as a genericized trademark for facial tissue in the United States and Canada, the name ''Kleenex'' is a registered trademark of Kimberly-Clark. Kleenex products are manufactured in 78 countries and sold in more than 196 countries. Kleenex brands include Cottonelle, Huggies, and VIVA (paper towel), VIVA. History Kleenex began during the First World War. It developed a crepe paper used as a filter for gas masks. In the early 1920s, it was adapted as a consumer product called Kotex brand to help women with their periods. The Kotex trademark was derived from the combination of the words "cotton" and "texture." The company itself has confirmed that this name was chosen as it "met [their] requirements for being short, easy to say, easy to pay and easy to explain." In 1924, the name Kleenex was selected as the name for a line of c ...
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Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers. Often used informally as a genericized trademark for facial tissue in the United States and Canada, the name ''Kleenex'' is a registered trademark of Kimberly-Clark. Kleenex products are manufactured in 78 countries and sold in more than 196 countries. Kleenex brands include Cottonelle, Huggies, and VIVA. History Kleenex began during the First World War. It developed a crepe paper used as a filter for gas masks. In the early 1920s, it was adapted as a consumer product called Kotex brand to help women with their periods. The Kotex trademark was derived from the combination of the words "cotton" and "texture." The company itself has confirmed that this name was chosen as it "met heirrequirements for being short, easy to say, easy to pay and easy to explain." In 1924, the name Kleenex was selected as the name for a line of cold cream remover, a ...
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Facial Tissue
Facial tissue and paper handkerchief refers to a class of soft, absorbent, disposable papers that are suitable for use on the face. They are disposable alternatives for cloth handkerchiefs. The terms are commonly used to refer to the type of paper tissue, usually sold in boxes, that is designed to facilitate the expulsion of nasal mucus from the nose ( nose-blowing) although it may refer to other types of facial tissues such as napkins and wipes. Facial tissues are often referred to simply as "tissues", or (in Canada and the United States) by the generic trademark "Kleenex", which popularized the invention and its use outside of Japan. Manufacture Facial tissue and paper handkerchiefs are made from the lowest basis weights tissue paper (14–18 g/m2). The surface is often made smoother by light calendering. These paper types consist usually of 2–3 plies. Because of high quality requirements the base tissue is normally made entirely from pure chemical pulp, but might contain ...
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Facial Tissue
Facial tissue and paper handkerchief refers to a class of soft, absorbent, disposable papers that are suitable for use on the face. They are disposable alternatives for cloth handkerchiefs. The terms are commonly used to refer to the type of paper tissue, usually sold in boxes, that is designed to facilitate the expulsion of nasal mucus from the nose ( nose-blowing) although it may refer to other types of facial tissues such as napkins and wipes. Facial tissues are often referred to simply as "tissues", or (in Canada and the United States) by the generic trademark "Kleenex", which popularized the invention and its use outside of Japan. Manufacture Facial tissue and paper handkerchiefs are made from the lowest basis weights tissue paper (14–18 g/m2). The surface is often made smoother by light calendering. These paper types consist usually of 2–3 plies. Because of high quality requirements the base tissue is normally made entirely from pure chemical pulp, but might contain ...
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Kimberly-Clark
Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes. Founded in Neenah, Wisconsin, in 1872 and based in the Las Colinas section of Irving, Texas since 1985, the company operated its own paper mills around the world for decades, but closed the last of those in 2012. With recent annual revenues topping $18 billion per year, Kimberly-Clark is regularly listed among the Fortune 500. As of March 2020, the company had approximately 40,000 employees. History Kimberly, Clark and Co. was founded in 1872 by John A. Kimberly, Havilah Babcock, Charles B. Clark and Frank ...
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Little Lulu
''Little Lulu'' is a comic strip created in 1935 by American author Marjorie Henderson Buell. The character, Lulu Moppet, debuted in ''The Saturday Evening Post'' on February 23, 1935, in a single panel, appearing as a flower girl at a wedding and mischievously strewing the aisle with banana peels. ''Little Lulu'' replaced Carl Anderson's '' Henry'', which had been picked up for distribution by King Features Syndicate. The ''Little Lulu'' panel continued to run weekly in ''The Saturday Evening Post'' until December 30, 1944. A later variation of the character is ''Little Audrey '' from Harveytoons. ''Little Lulu'' was created as a result of Anderson's success. Schlesinger Library curator Kathryn Allamong Jacob wrote: :Lulu was born in 1935, when ''The Saturday Evening Post'' asked Buell to create a successor to the magazine’s ''Henry'', Carl Anderson’s stout, mute little boy, who was moving on to national syndication. The result was Little Lulu, the resourceful, equally s ...
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Man Of Steel, Woman Of Kleenex
"Man of Steel, Woman of Kleenex" is a 1969 essay in which science fiction author Larry Niven details the problems that Superman would face in sexual intercourse and reproduction with a human woman, using arguments based on humorous reconciliation between physics, biology, and the abilities of Kryptonians as presented in Superman comic books. The issues discussed include Superman's loss of physical control during intercourse, the presumed "super powers" of Superman's sperm cells, genetic incompatibility between humans and Kryptonians, and the dangers the woman would face during gestation. The title is a reference to the power and invulnerability indicated by Superman's epithet "Man of Steel", contrasting it with the relative fragility – like Kleenex brand facial tissue – of a human. The hypothetical woman is referred to in the essay as "LL", the initials of three women Superman has been romantically involved with: Lois Lane, Lana Lang, and Lori Lemaris. Publication history The ...
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Cottonelle
Cottonelle is an American brand of toilet paper produced by Kimberly-Clark. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength, and are currently sold in the United States and Australia under the Kleenex brand. Cottonelle's mascot was originally a woman. At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself. In early 2008, Cottonelle devised an extensive advertising campaign featuring a large "Comfort Haven Bus" decorated to resemble a dog. According to Ad Rants, the bus would travel cross-country to "offer visitors access to "relaxation stations" where people can see first-hand—and hopefully in privacy—how soft and comforting Cottonelle can be." At one point, Cottonelle featured a program called Puppy Points. On a package of Cottonelle toilet paper would be ...
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Kotex
Kotex is an American brand of menstrual hygiene products, which includes the Kotex maxi, thin and ultra thin pads, the Security tampons, and the Lightdays pantiliners. Most recently, the company has added U by Kotex to its line of menstrual hygiene products. Kotex is owned and managed by Kimberly-Clark, a consumer products corporation active in more than 80 countries. History The modern, commercial, disposable pads seem to have started in the late nineteenth century with the company in Germany, and Johnson & Johnson in the United States. In the UK, the Birmingham firm of Southall Brothers & Barclay was advertising "sanitary towels" in ''The Family Doctor and Home Medical Adviser'' in the early 1890s. In the United States, Kotex was launched in 1920 by Kimberly-Clark to make use of leftover cellucotton (wood pulp fiber) from World War One bandages. An employee noted that the pads had a "cotton-like texture" which was abbreviated to "cot-tex" and then made the product name ...
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Brand Name
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, ...
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Genericized Trademark
A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or services, usually against the intentions of the trademark's owner. A trademark is said to become ''genericized''—or, informally, to have suffered ''genericide''—when it begins as a distinctive product identifier but changes in meaning to become generic. This typically happens when the products or services which the trademark is associated with have acquired substantial market dominance or mind share, such that the primary meaning of the genericized trademark becomes the product or service itself rather than an indication of source for the product or service. A trademark thus popularised has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trad ...
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Genericized Trademark
A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or services, usually against the intentions of the trademark's owner. A trademark is said to become ''genericized''—or, informally, to have suffered ''genericide''—when it begins as a distinctive product identifier but changes in meaning to become generic. This typically happens when the products or services which the trademark is associated with have acquired substantial market dominance or mind share, such that the primary meaning of the genericized trademark becomes the product or service itself rather than an indication of source for the product or service. A trademark thus popularised has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trad ...
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