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Item-total Correlation
The item-total correlation test arises in psychometrics in contexts where a number of tests or questions are given to an individual and where the problem is to construct a useful single quantity for each individual that can be used to compare that individual with others in a given population. The test is used to see if any of the tests or questions ("items") do not have responses that vary in line with those for other tests across the population. The summary measure would be an average of some form, weighted where necessary, and the item-correlation test is used to decide whether or not responses to a given test should be included in the set being averaged. In some fields of application such a summary measure is called a scale. The test An item-total correlation test is performed to check if any item in the set of tests is inconsistent with the averaged behaviour of the others, and thus can be discarded. The analysis is performed to purify the measure by eliminating ‘garbage’ it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychometrics
Psychometrics is a field of study within psychology concerned with the theory and technique of measurement. Psychometrics generally refers to specialized fields within psychology and education devoted to testing, measurement, assessment, and related activities. Psychometrics is concerned with the objective measurement of latent constructs that cannot be directly observed. Examples of latent constructs include intelligence, introversion, mental disorders, and educational achievement. The levels of individuals on nonobservable latent variables are inferred through mathematical modeling based on what is observed from individuals' responses to items on tests and scales. Practitioners are described as psychometricians, although not all who engage in psychometric research go by this title. Psychometricians usually possess specific qualifications such as degrees or certifications, and most are psychologists with advanced graduate training in psychometrics and measurement theory. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Statistical Population
In statistics, a population is a set of similar items or events which is of interest for some question or experiment. A statistical population can be a group of existing objects (e.g. the set of all stars within the Milky Way galaxy) or a hypothetical and potentially infinite group of objects conceived as a generalization from experience (e.g. the set of all possible hands in a game of poker). A common aim of statistical analysis is to produce information about some chosen population. In statistical inference, a subset of the population (a statistical ''sample'') is chosen to represent the population in a statistical analysis. Moreover, the statistical sample must be unbiased and accurately model the population (every unit of the population has an equal chance of selection). The ratio of the size of this statistical sample to the size of the population is called a ''sampling fraction''. It is then possible to estimate the ''population parameters'' using the appropriate sample s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scale Analysis (statistics)
In statistics, scale analysis is a set of methods to analyze survey data, in which responses to questions are combined to measure a latent variable. These items can be dichotomous (e.g. yes/no, agree/disagree, correct/incorrect) or polytomous (e.g. disagree strongly/disagree/neutral/agree/agree strongly). Any measurement for such data is required to be reliable, valid, and homogeneous with comparable results over different studies. Constructing scales The item-total correlation approach is a way of identifying a group of questions whose responses can be combined into a single measure or scale. This is a simple approach that works by ensuring that, when considered across a whole population, responses to the questions in the group tend to vary together and, in particular, that responses to no individual question are poorly related to an average calculated from the others. Measurement models Measurement is the assignment of numbers to subjects in such a way that the relations betwee ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Marketing Research
''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber. Awards *In 1996 the journal established the ''Paul E. Green Award'' in honor of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research. *The journal awards the ''William F. O'Dell Award'' for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Editors-in-chief The following persons are or have been editor-in-chief of this journal: * Robert Ferber (1964–1969) * Frank Bass (1972-1975) * Ralph Day (1969-1972) * Harper Boyd * Gilbert A. Churchill (1978-1982) * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pearson Product-moment Correlation Coefficient
In statistics, the Pearson correlation coefficient (PCC, pronounced ) ― also known as Pearson's ''r'', the Pearson product-moment correlation coefficient (PPMCC), the bivariate correlation, or colloquially simply as the correlation coefficient ― is a measure of linear correlation between two sets of data. It is the ratio between the covariance of two variables and the product of their standard deviations; thus, it is essentially a normalized measurement of the covariance, such that the result always has a value between −1 and 1. As with covariance itself, the measure can only reflect a linear correlation of variables, and ignores many other types of relationships or correlations. As a simple example, one would expect the age and height of a sample of teenagers from a high school to have a Pearson correlation coefficient significantly greater than 0, but less than 1 (as 1 would represent an unrealistically perfect correlation). Naming and history It was developed by Karl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Empirical Research
Empirical research is research using empirical evidence. It is also a way of gaining knowledge by means of direct and indirect observation or experience. Empiricism values some research more than other kinds. Empirical evidence (the record of one's direct observations or experiences) can be analyzed quantitatively or qualitatively. Quantifying the evidence or making sense of it in qualitative form, a researcher can answer empirical questions, which should be clearly defined and answerable with the evidence collected (usually called data). Research design varies by field and by the question being investigated. Many researchers combine qualitative and quantitative forms of analysis to better answer questions that cannot be studied in laboratory settings, particularly in the social sciences and in education. In some fields, quantitative research may begin with a research question (e.g., "Does listening to vocal music during the learning of a word list have an effect on later memory ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Comparison Of Assessments
Comparison or comparing is the act of evaluating two or more things by determining the relevant, comparable characteristics of each thing, and then determining which characteristics of each are similar to the other, which are different, and to what degree. Where characteristics are different, the differences may then be evaluated to determine which thing is best suited for a particular purpose. The description of similarities and differences found between the two things is also called a comparison. Comparison can take many distinct forms, varying by field: To compare things, they must have characteristics that are similar enough in relevant ways to merit comparison. If two things are too different to compare in a useful way, an attempt to compare them is colloquially referred to in English as "comparing apples and oranges." Comparison is widely used in society, in science and in the arts. General usage Comparison is a natural activity, which even animals engage in when deci ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Covariance And Correlation
In probability theory and statistics, the mathematical concepts of covariance and correlation are very similar. Both describe the degree to which two random variables or sets of random variables tend to deviate from their expected values in similar ways. If ''X'' and ''Y'' are two random variables, with means (expected values) ''μX'' and ''μY'' and standard deviations ''σX'' and ''σY'', respectively, then their covariance and correlation are as follows: : so that :\rho_ = \sigma_ / (\sigma_X \sigma_Y) where ''E'' is the expected value operator. Notably, correlation is dimensionless while covariance is in units obtained by multiplying the units of the two variables. If ''Y'' always takes on the same values as ''X'', we have the covariance of a variable with itself (i.e. \sigma_), which is called the variance and is more commonly denoted as \sigma_X^2, the square of the standard deviation. The ''correlation'' of a variable with itself is always 1 (except in the dege ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Statistical Tests
A statistical hypothesis test is a method of statistical inference used to decide whether the data at hand sufficiently support a particular hypothesis. Hypothesis testing allows us to make probabilistic statements about population parameters. History Early use While hypothesis testing was popularized early in the 20th century, early forms were used in the 1700s. The first use is credited to John Arbuthnot (1710), followed by Pierre-Simon Laplace (1770s), in analyzing the human sex ratio at birth; see . Modern origins and early controversy Modern significance testing is largely the product of Karl Pearson ( ''p''-value, Pearson's chi-squared test), William Sealy Gosset ( Student's t-distribution), and Ronald Fisher ("null hypothesis", analysis of variance, "significance test"), while hypothesis testing was developed by Jerzy Neyman and Egon Pearson (son of Karl). Ronald Fisher began his life in statistics as a Bayesian (Zabell 1992), but Fisher soon grew disenchanted with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
