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Interruption Marketing
Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations and sales. It's the opposite of permission marketing. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising. (Confusingly, the ambiguous term outbound marketing is sometimes used as a label for interruption marketing. This gives rise to an ambiguity because in the past the term had a different meaning, namely that information about finished product capability was flowing out to prospective customers who have a need for it i.e. benign marketing communication and product marketing.) Types of interruption marketing Interruption marketing can be via various techniques,Mirna BardNuReachGlobal 21/03/09 such as: *Facebook: promoting a good or service on the news feed or elsewhere on their platform *Telemarketing: act of promoting a good or service over the telephone * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Permission Marketing
Permission marketing is a type of advertising in which the people who are supposed to see the ads can choose whether or not to get them. This marketing type is becoming quite popular in digital marketing these days. Seth Godin first introduced the concept of permission marketing in his book “Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers.” History Traditional marketing methods often involve interruption – whether a television advertisement that cuts into a TV show or an internet pop-up that interferes with a website. According to Godin, such methods (often referred to as “interruption marketing”) have become less effective in the modern world, where consumers are overloaded with information. Interruption marketing is essentially a competition to win people’s attention. In today’s world of mass-marketing, people are overloaded with advertisements that compete for their limited time and attention span. Yankelovich, Inc claims the av ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Content
Web content is the wikt:text, text, visual system, visual or audio signal, audio Content (media), content that is made available online and user encountered as part of the online usage and user experience, experience on websites. It may include text, Image, images, sounds and Digital audio, audio, online videos, among other items placed within web pages. In the book ''Information Architecture for the World Wide Web'', Lou Rosenfeld and Peter Morville wrote, "We define content broadly as 'the stuff in your website.' Web content may include webpage Electronic document, document pages, information, software data and applications, e-services, images, audio signal, audio and video files, personal Web pages, archived e-mail messages stored on email servers, and more. And we include future web content as well as present web content roadmap." Content management Because websites are often complex, a term "content management" appeared in the late 1990s identifying a method or in some case ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sirius Satellite Radio
Sirius Satellite Radio was a satellite radio (SDARS) and online radio service operating in North America, owned by Sirius XM Holdings. Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Tennessee, Memphis, Sirius was officially launched on July 1, 2002. It now provides 69 streams (channels) of music and 65 streams of sports, news, and entertainment to its subscribers. Music streams on Sirius carry a wide variety of genres broadcasting 24 hours daily, commercial-free, and uncensored. A subset of Sirius music channels is included as part of the Dish Network satellite television service. Sirius channels are identified by Nielsen Audio with the label "SR" (e.g. "SR120", "SR9", "SR17"). Its business model is to provide pay-for-service radio, analogous to the business model for premium cable television. Music channels are presented without advertising, while its talk channels, such as Howard Stern's Howard 100 and Howard 101 and Jason Ellis (radio host), ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TiVo
TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose features include "OnePass" schedules which record every new episode of a series, and "WishList" searches which allow the user to find and record shows that match their interests by title, actor, director, category, or keyword. TiVo also provides a range of features when the TiVo DVR is connected to a home network, including film and TV show downloads, advanced search, online scheduling, and at one time, personal photo viewing and local music playback. Since its launch in its home market of the United States, TiVo has also been made available in Australia, Canada, Mexico, New Zealand, Puerto Rico, Sweden, Taiwan, Spain, and the United Kingdom. Newer models, however, have adopted the CableCARD standard, which is only deployed in the United Sta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Caller ID
Caller identification (Caller ID) is a telephone service, available in analog and digital telephone systems, including voice over IP (VoIP), that transmits a caller's telephone number to the called party's telephone equipment when the call is being set up. The caller ID service may include the transmission of a name associated with the calling telephone number, in a service called Calling Name Presentation (CNAM). The service was first defined in 1993 in International Telecommunication Union—Telecommunication Standardization Sector (ITU-T) Recommendation Q.731.3. The information received from the service is displayed on a telephone display screen, on a separately attached device, or on other displays, such as cable television sets when telephone and television service is provided by the same vendor. Value to society includes use by suicide-prevention hot lines and enabling businesses "like pizza restaurants and florists" to quickly have confidence in telephoned orders. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HubSpot
HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, and customer support. History HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006. The company grew from $255,000 in revenues in 2007, to $15.6 million in 2010. Later that year, HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton. The company also introduced new software for personalizing websites for each visitor. According to ''Forbes'', HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees." HubSpot filed for an initial public offering with the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimisation
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers. History Webmasters and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E-mail Spam
Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic. Since the expense of the spam is borne mostly by the recipient, it is effectively postage due advertising. This makes it an excellent example of a negative externality. The legal definition and status of spam varies from one jurisdiction to another, but nowhere have laws and lawsuits been particularly successful in stemming spam. Most email spam messages are commercial in nature. Whether commercial or not, many are not only annoying as a form of attention theft, but also dangerous because they may contain links that lead to phishing web sites or sites that are hosting malware or include ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia) is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, " pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis. Postal services Postal systems offer lower ra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cold Calling
Cold calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. It is an attempt to convince potential customers to purchase either the salesperson's product or service. Generally, it is referred as an over-the-phone process, making it a source of telemarketing, but can also be done in-person by door-to-door salespeople. Though cold calling can be used as a legitimate business tool, scammers can use cold calling as well. Evolution Cold calling has developed from a form of giving sales pitch using a script into a targeted communication tool. Salespeople call from a list of potential customers that fit certain parameters built to help increase the likelihood of a sale. This modern cold calling, sometimes called "warm calling", tries to "dig deeply to understand" the potential customer. Criticisms With the development of newer technology and the Internet, cold calling has gained some criticism. Jeffre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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