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Ingredient Branding
In marketing, ingredient branding or ingredient marketing refers to a process in which a company markets an established ingredient or component used in its own products. The overall marketing strategy seeks to signal a high-quality product based on the perception of the ingredient. From the ingredient company's perspective, they are not required "to convince consumers that their product is valuable, their customers do it for them". History Chipmaker Intel's 1991 "Intel Inside" marketing campaign was the first landmark ingredient branding success. It came about in the late 1980s when the abruptly rising interest in personal computers led to a huge demand for central processing units, (CPUs) which Intel took as an imperative to "explain the desirability of its products" to end users, not just the original equipment manufacturer (OEM). In addition to Intel's advertising for "Intel Inside", it subsidized OEMs that had agreed to include the Intel Inside logo on their products and ads ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Denatonium
Denatonium, usually available as denatonium benzoate (under trade names such as Denatrol, BITTERANT-b, BITTER+PLUS, ''Bitrex'', and ''Aversion'') and as denatonium saccharide (BITTERANT-s), is the most bitter chemical compound known, with bitterness thresholds of 0.05 ppm for the benzoate and 0.01 ppm for the saccharide. It was discovered in 1958 during research on local anesthetics by MacFarlan Smith of Edinburgh, Scotland, and registered under the trademark ''Bitrex''. Dilutions of as little as 10 ppm are unbearably bitter to most humans. Denatonium salts are usually colorless and odorless solids but are often traded as solutions. They are used as aversive agents (bitterants) to prevent inappropriate ingestion. Denatonium is used in denatured alcohol, antifreeze, preventive nail biting preparations, respirator mask fit-testing, animal repellents, liquid soaps, shampoos, and Nintendo Switch game cards to prevent accidental swallowing or choking by children. It is not known to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Waldemar Pförtsch
Waldemar, Valdemar or Woldemar is an Old High German given name. It consists of the elements ''wald-'' "power", "brightness" and ''-mar'' "fame". The name is considered the equivalent of the Slavic name Vladimir, Volodymyr, Uladzimir or Włodzimierz. The Old Norse form ''Valdamarr'' (also ''Valdarr'') occurs in the Guðrúnarkviða II as the name of a king of the Danes. The Old Norse form is also used in Heimskringla, in the story of Harald Hardrada, as the name of a ruler of Holmgard (Veliky Novgorod), in this case as a translation of the Slavic name ''Volodimer''.Alison Finlay (2004). ''Fagrskinna: A Catalogue of the Kings of Norway''. Brillp. 236 The ''Fagrskinna'' kings' sagas also have ''Valdamarr'' as the translation of Slavic ''Volodimer''/''Vladimir'', in reference to both Vladimir the Great and Vladimir Yaroslavovich. The German form was introduced to Scandinavia as ''Valdemar'' in the 12th century, with king Valdemar I of Denmark. People with the name Royalty * Va ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Co-branding
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product. An early instance of co-branding occurred in 1956 when Renault had Jacques Arpels of jewelers Van Cleef and Arpels turn the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buying Decision Process
The buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred. It is a construction that imputes a commitment to action. That is, based on observable actions, we assume that people have made a commitment to effect the action. Nobel laureate Herbert A. Simon sees economic decision-making as a vain attempt to be rational. Simon claimed (in 1947 and 1957) that if a complete analysis is to be done, a decision will be immensely complex. Simon also wrote that peoples' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
End-user
In product development, an end user (sometimes end-user) is a person who ultimately uses or is intended to ultimately use a product. The end user stands in contrast to users who support or maintain the product, such as sysops, system administrators, database administrators, Information technology (IT) experts, software professionals and computer technicians. End users typically do not possess the technical understanding or skill of the product designers, a fact easily overlooked and forgotten by designers: leading to features creating low customer satisfaction. In information technology, end users are not "customers" in the usual sense—they are typically employees of the customer. For example, if a large retail corporation buys a software package for its employees to use, even though the large retail corporation was the "customer" which purchased the software, the end users are the employees of the company, who will use the software at work. Certain American defense-related pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Industrial Marketing
Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw material. The term, ''industrial marketing'' has largely been replaced by the term ''B2B'' marketing (i.e. business to business marketing). Origins and usage Historically, the marketing discipline made a distinction between industrial marketing and consumer goods marketing. During the 1980s, businesses shifted from industrial marketing to business marketing. Within a decade, the term business marketing had largely displaced industrial marketing. By the late 1990s, the term, ''B2B marketing,'' came into widespread use. Industrial, or business-to-business (B2B) marketing Main features of the B2B selling process are: * Marketing is one-to-one in nature. It is relatively easy for the seller to identify a prospective customer and build a face-to-face relationship. * Hi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dolby Digital
Dolby Digital, originally synonymous with Dolby AC-3, is the name for what has now become a family of audio compression technologies developed by Dolby Laboratories. Formerly named Dolby Stereo Digital until 1995, the audio compression is lossy (except for Dolby TrueHD), based on the modified discrete cosine transform (MDCT) algorithm. The first use of Dolby Digital was to provide digital sound in cinemas from 35 mm film prints; today, it is also used for applications such as TV broadcast, radio broadcast via satellite, digital video streaming, DVDs, Blu-ray discs and game consoles. The main basis of the Dolby AC-3 multi-channel audio coding standard is the modified discrete cosine transform (MDCT), a lossy audio compression algorithm. It is a modification of the discrete cosine transform (DCT) algorithm, which was first proposed by Nasir Ahmed in 1972 and was originally intended for image compression. The DCT was adapted into the modified discrete cosine transform (MD ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dolby
Dolby Laboratories, Inc. (often shortened to Dolby Labs and known simply as Dolby) is an American company specializing in audio noise reduction, audio encoding/compression, spatial audio, and HDR imaging. Dolby licenses its technologies to consumer electronics manufacturers. History Dolby Labs was founded by Ray Dolby (1933–2013) in London, England, in 1965. In the same year, he invented the Dolby Noise Reduction system, a form of audio signal processing for reducing the background hissing sound on audio tape recordings. His first U.S. patent on the technology was filed in 1969, four years later. The method was first used by Decca Records in the UK. He moved the company headquarters to the United States (San Francisco, California) in 1976. The first product Dolby Labs produced was the Dolby 301 unit which incorporated Type A Dolby Noise Reduction, a compander-based noise reduction system. These units were intended for use in professional recording studios. Dolby was pe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Britax
Britax () is a British manufacturer of childcare products including car seats, pushchairs and high chairs. History The company began making automotive safety equipment and accessories in 1938, as well as importing car and motorcycle accessories. During the 1970s, Britax began making childcare safety products, primarily child safety seats and strollers. Excelsior Motor Company Excelsior Motor Company, a former motorcycle company, bought Britax Group for £880,000 in March 1963. It diversified into aircraft interiors and seating, car mirrors and car seating. Its main competitor in the 1960s was Irvin Air Chute, which had been Britain's main manufacturer and designer of parachutes. In 1960, the BSI introduced a kite-mark BS 3254 for car seats, and Britax was one of the first to comply to the standard. In 1960, one of their seatbelts saved Donald Campbell when he crashed at 400 mph. Its belts were made from Terylene (now known as PET) made by ICI. Also in 1960 it bought ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MacFarlan Smith
MacFarlan Smith is a pharmaceutical research company based in Edinburgh, Scotland, founded in 1815. It is part of the Fine Chemical and Catalysts division of Johnson Matthey. Background J.F. Macfarlan J.F. Macfarlan Ltd was founded in 1780 as an apothecary supplier. In 1815 John Fletcher Macfarlan, licentiate of the Royal College of Surgeons, became the owner of the family business, and acquired an apothecary's shop in Edinburgh. He immediately began to manufacture laudanum, a medicine based on opium. In 1830 Macfarlan began a partnership with his former apprentice David Rennie Brown, and so incorporated the business as J.F. Macfarlan and Co Ltd. In 1832 the company began manufacture of morphine acetate (the medicinal version of heroin) and hydrochloride, which led to the development and manufacture of the anaesthetics ether and chloroform. This allowed the company to develop sterile dressings for Joseph Lister, 1st Baron Lister under contract. After acquiring the Abbeyhill chemi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bayer MaterialScience
Covestro AG is a German company which produces a variety of polyurethane and polycarbonate based raw materials. Products include isocyanates and polyols for cellular foams, thermoplastic polyurethane and polycarbonate pellets, as well as polyurethane based additives used in the formulation of coatings and adhesives. It is a Bayer spin off formed in the fall of 2015 and was formerly called Bayer MaterialScience, Bayer's materials science division.Christopher Alessi for the Wall Street Journal. Sept. 1, 201Bayer Separates Material Science Business Covestro/ref> Covestro shares were first offered on the Frankfurt Stock Exchange in October 2015. Bayer sold its entire remaining stake in May 2018, Bayer's pension fund had a 6.8% stake managed separately. The main industries served are automotive manufacturing and supply, electrical engineering and electronics, construction and home products, and sports and leisure. Their products include coatings and adhesives, polyurethanes that a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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