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In-product Communication
In-product communications (IPC) are messages, content, and related media delivered directly to a user's internet-connected device or software application, with the purpose of informing, gathering feedback from, engaging with, or marketing to that specific user or segment of users at often-higher engagement rates than other digital marketing and online marketing channels. Uses Marketing In-product marketing is an additional channel in the digital marketing toolkit, which includes email marketing, search engine marketing (SEM), social media marketing, many forms of display advertising, and mobile advertising. Support It can also refer to the strategy used by a company to reach specific segments of their customer base to provide in-product customer service and support, supply training materials, and initiate orders of replacement parts and consumables. Feedback In-product communication can also be a valuable way for businesses to gather user intelligence and feedback on their custom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Message
A message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients. A message may be delivered by various means, including courier, telegraphy, carrier pigeon and electronic bus. A message can be the content of a broadcast. An interactive exchange of messages forms a conversation. One example of a message is a press release, which may vary from a brief report or statement released by a public agency to commercial publicity material. History Roles in human communication In communication between humans, messages can be verbal or nonverbal: * A verbal message is an exchange of information using words. Examples include face-to-face communication, telephone calls, voicemails, email etc. * A nonverbal message is communicated through actions or behaviors rather than words, such as conscious or unconscious body language. In computer science There are two main senses of the word "message" in computing: messages ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Advertising
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. It is estimated that U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6 billion in 2016, and over $6.8 billion by the end of 2019. Other ways mobile advertising can be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange. Another report has indicated that worldwide mobile digital advertising spend would reach $185 billion in 2018, $217 billion in 2019 and $247 billion in 2020. Overview Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater — currently, most mobile advertising is targeted at mobile phones, that came at an estimated ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Types Of Marketing
Type may refer to: Science and technology Computing * Typing, producing text via a keyboard, typewriter, etc. * Data type, collection of values used for computations. * File type * TYPE (DOS command), a command to display contents of a file. * Type (Unix), a command in POSIX shells that gives information about commands. * Type safety, the extent to which a programming language discourages or prevents type errors. * Type system, defines a programming language's response to data types. Mathematics * Type (model theory) * Type theory, basis for the study of type systems * Arity or type, the number of operands a function takes * Type, any proposition or set in the intuitionistic type theory * Type, of an entire function ** Exponential type Biology * Type (biology), which fixes a scientific name to a taxon * Dog type, categorization by use or function of domestic dogs Lettering * Type is a design concept for lettering used in typography which helped bring about modern textual prin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion And Marketing Communications
Promotion may refer to: Marketing * Promotion (marketing), one of the four marketing mix elements, comprising any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue ** Advertising campaign, a promotional campaign ** Film promotion ** Promotional recording ** Radio promotion Status or progress * Promotion (chess), when a pawn reaches the eighth rank * Promotion (Germany), the German term for the doctoral degree * Promotion (rank), the advancement of an employee's rank or position in an organizational hierarchy system * Promotion and relegation, in sports leagues, is a process where some teams are transferred between multiple divisions based on their performance for the completed season Arts, entertainment, and media * ''Promotion'' (film), a 2013 Bengali film directed by Snehasish Chakraborty * "The Promotion" (''The Office'' episode) * ''The Promotion'', a 2008 film Other uses * ProMotion, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metadata
Metadata is "data that provides information about other data", but not the content of the data, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive metadata – the descriptive information about a resource. It is used for discovery and identification. It includes elements such as title, abstract, author, and keywords. * Structural metadata – metadata about containers of data and indicates how compound objects are put together, for example, how pages are ordered to form chapters. It describes the types, versions, relationships, and other characteristics of digital materials. * Administrative metadata – the information to help manage a resource, like resource type, permissions, and when and how it was created. * Reference metadata – the information about the contents and quality of statistical data. * Statistical metadata – also called process data, may describe processes that collect, process, or produce s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Software Versioning
Software versioning is the process of assigning either unique ''version names'' or unique ''version numbers'' to unique states of computer software. Within a given version number category (e.g., major or minor), these numbers are generally assigned in increasing order and correspond to new developments in the software. At a fine-grained level, revision control is often used for keeping track of incrementally-different versions of information, whether or not this information is computer software. Modern computer software is often tracked using two different software versioning schemes: an ''internal version number'' that may be incremented many times in a single day, such as a revision control number, and a ''release version'' that typically changes far less often, such as semantic versioning or a project code name. History File numbers were used especially in public administration, as well as companies, to uniquely identify files or cases. For computer files this practice wa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Operating System
An operating system (OS) is system software that manages computer hardware, software resources, and provides common services for computer programs. Time-sharing operating systems schedule tasks for efficient use of the system and may also include accounting software for cost allocation of processor time, mass storage, printing, and other resources. For hardware functions such as input and output and memory allocation, the operating system acts as an intermediary between programs and the computer hardware, although the application code is usually executed directly by the hardware and frequently makes system calls to an OS function or is interrupted by it. Operating systems are found on many devices that contain a computer from cellular phones and video game consoles to web servers and supercomputers. The dominant general-purpose personal computer operating system is Microsoft Windows with a market share of around 74.99%. macOS by Apple Inc. is in second place (14.84%), ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Serial Number
A serial number is a unique identifier assigned incrementally or sequentially to an item, to ''uniquely'' identify it. Serial numbers need not be strictly numerical. They may contain letters and other typographical symbols, or may consist entirely of a character string. Applications of serial numbering Serial numbers identify otherwise identical individual units, thereby serving various practical uses. Serial numbers are a deterrent against theft and counterfeit products, as they can be recorded, and stolen or otherwise irregular goods can be identified. Banknotes and other transferable documents of value bear serial numbers to assist in preventing counterfeiting and tracing stolen ones. They are valuable in quality control, as once a defect is found in the production of a particular batch of product, the serial number will identify which units are affected. Some items with serial numbers are automobiles, firearms, electronics, and appliances. Smartphones and other Smar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Display Advertising
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad. According to eMarketer, Facebook and Twitter were set to take 33 percent of display ad spending market share by 2017. Desktop display advertising eclipsed search ad buying in 2014, with mobile ad spending overtaking display in 2015. Overview Digital display advertising is an online form of advertising in which the company's promotional messages appear on third-party sites or search engine results pages such as publishers or social networks. There is an evidence showing that this advertising can increase the number of website page view of a company from most types of customers except fro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Of Things
The Internet of things (IoT) describes physical objects (or groups of such objects) with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other communications networks. Internet of things has been considered a misnomer because devices do not need to be connected to the public internet, they only need to be connected to a network and be individually addressable. The field has evolved due to the convergence of multiple technologies, including ubiquitous computing, commodity sensors, increasingly powerful embedded systems, as well as machine learning.Hu, J.; Niu, H.; Carrasco, J.; Lennox, B.; Arvin, F.,Fault-tolerant cooperative navigation of networked UAV swarms for forest fire monitoring Aerospace Science and Technology, 2022. Traditional fields of embedded systems, wireless sensor networks, control systems, automation (including home and building automation), independently ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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