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Hard Selling
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling. Overview The concepts that distinguish a hard sell from a soft sell have to do with directness of an advertiser or seller, rational appeal, and the amount of information given to the buyer about a product. A hard sell is extremely direct in nature. An advertisement will contain a forceful, loud slogan to grab buyers' attention, or a salesperson will be very persistent, cornering their buyer into purchasing the product they are selling. In a hard sell, the advertisement or seller will focus heavily on the quality of the product and explain how purchasing such a product will be a rational decision that will help improve the buyer's life. This type of selling supplies an abundance of information to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ewoks (TV Series)
''Ewoks'', also known as ''Star Wars: Ewoks'', is animated television series featuring the Ewok characters introduced in '' Star Wars: Episode VI – Return of the Jedi'' (1983) and further discovered in '' Caravan of Courage: An Ewok Adventure'' (1984) and its sequel '' Ewoks: The Battle for Endor'' (1985). The series was produced by Canada-based Nelvana on behalf of Lucasfilm and broadcast on ABC, originally with its sister series '' Droids'' (as part of ''The Ewoks and Droids Adventure Hour''), and then by itself, as ''The All-New Ewoks''. Premise The series centers on the adventures of Wicket W. Warrick and his friends on the forest moon of Endor before the events of the original ''Star Wars'' film and ''Caravan of Courage''. Unlike the Ewok films, the characters speak English instead of their native language (though Ewokese phrases and songs are occasionally used). The primary recurring villains are Morag the Tulgah Witch, who had a personal grudge against the tribe's shama ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soft Sell
In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell. Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell, with an implied conclusion rather than an overt hard sell, can often be more persuasive. Soft sell is also less likely to be irritating to consumers. See also *Hard sell *Advertising *Psychological manipulation Manipulation in psychology is a behavior designed to exploit, control, or otherwise influence others to one’s advantage. Definitions for the term vary in which behavior is specifically included, influenced by both culture and whether referring t ... Notes References *Herbert E. Krugman. An Application of Learning Theory to TV Copy Testing. ''The Public Opinion Quarterly'', Vol. 26, No. 4 (Winter, 1962), pp. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Great Depression
The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagion began around September and led to the Wall Street stock market crash of October 24 (Black Thursday). It was the longest, deepest, and most widespread depression of the 20th century. Between 1929 and 1932, worldwide gross domestic product (GDP) fell by an estimated 15%. By comparison, worldwide GDP fell by less than 1% from 2008 to 2009 during the Great Recession. Some economies started to recover by the mid-1930s. However, in many countries, the negative effects of the Great Depression lasted until the beginning of World War II. Devastating effects were seen in both rich and poor countries with falling personal income, prices, tax revenues, and profits. International trade fell by more than 50%, unemployment in the U.S. rose to 23% and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Relationship
A consumer-brand relationship, also known as a Brand Relationship is the relationship that consumers think, feel, and have with a product or company brand (Fournier, 1998; Veloutsou, 2007). For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchase, customer lifetime value, customer advocacy, and communities of like-minded individuals organized around brands. Research has progressed with inspiration from attitude theory and, later, socio-cultural theories, but a perspective introduced in the early 1990s offered new opportunities and insights. The new paradigm focused on the relationships that formed between brands and consumers: an idea that had gained traction in business-to-business marketing scholarship where physical relationships formed between buyers and sellers. History Two catalysts can be credited for the brand relationship paradigm. Max Blackston's 1992 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hard Sell (TV Series)
''Hard Sell'' is a British reality television series which began showing in October 2006 on BBC One, produced by BBC Bristol The BBC campus, Broadcasting House Bristol, is located on Whiteladies Road, Bristol. The first building to be occupied was 21/23 Whiteladies Road, which was built in 1852 and is a Grade II listed building, with four radio studios. It was form ... and presented by Mark Franks. In the show two teams have to sell a collection of items for the greatest price possible. Format ''Hard Sell'' sets two teams of two, against each other to out-sell each other in a race to make as much money as possible. Each team is issued a suitcase which contains a number of items (of similar value) which they must sell various places of the city. Some of the items are also linked to the region in which the edition of the show is being filmed. The winning team is awarded both the money they make and the profits of the other team. Trivia * Filming only takes one day. Externa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hard Sell (film)
''Hard Sell'' is an American comedy-drama written and directed by Sean Nalaboff in his directorial debut. The film stars Katrina Bowden, Skyler Gisondo, and Kristin Chenoweth, with Hannah Marks and Kevin Kilner in supporting roles. Plot The story centers around Hardy Buchanan (Skyler Gisondo), a poor high school senior surrounded by affluence at an elite private school, located on Long Island's Gold Coast. Hardy struggles to support his unstable mom (Kristin Chenoweth) and her prized possession, Walter, the family dog. When Walter gets sick, Hardy has to come up with fast cash to pay for the surgery. Alone and having no one to turn to, Hardy sides with Bo (Katrina Bowden), an aimless socialite. Hardy and Bo team up and discover ways of profiting off of the wayward teens at school with deep pockets and even heavier issues. The unlikely duo's new business takes a unique turn when the students learn that Bo has more to offer than what meets the eye as the characters get tossed headfi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Soft Sell
In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell. Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell, with an implied conclusion rather than an overt hard sell, can often be more persuasive. Soft sell is also less likely to be irritating to consumers. See also *Hard sell *Advertising *Psychological manipulation Manipulation in psychology is a behavior designed to exploit, control, or otherwise influence others to one’s advantage. Definitions for the term vary in which behavior is specifically included, influenced by both culture and whether referring t ... Notes References *Herbert E. Krugman. An Application of Learning Theory to TV Copy Testing. ''The Public Opinion Quarterly'', Vol. 26, No. 4 (Winter, 1962), pp. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
