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Hammocking
Hammocking is a technique used in broadcast programming whereby an unpopular television program is scheduled between two popular ones in the hope that viewers will watch it, using the analogy of a hammock hanging between two strong and established trees. Also related is the concept of tent-pole programming, or using popular, well-established television shows scheduled in pivotal time periods to boost the ratings of the shows around them. Used especially for new shows, Hammocking is limited to prime time, where "appointment television" is strong. The main theory in play is that audiences are less likely to change channels for a single time slot. Presupposing that there are three available time slots, the weakest show would, under a hammocking strategy, be placed in the middle slot so that its lead-in, the show that airs before it, is a series popular enough to create a coattail effect when a viewer leaves the television on the same station; to keep people watching, another popular ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Programming
Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly or season-long schedule. Modern broadcasters use broadcast automation to regularly change the scheduling of their shows to build an audience for a new show, retain that audience, or compete with other broadcasters' shows. Most broadcast television shows are presented weekly in prime time or daily in other dayparts, though exceptions are not rare. At a micro level, scheduling is the minute planning of the transmission; what to broadcast and when, ensuring an adequate or maximum utilization of airtime. Television scheduling strategies are employed to give shows the best possible chance of attracting and retaining an audience. They are used to deliver shows to audiences when they are most likely to want to watch them and deliver audiences to advertisers in the composition that makes their advertising most lik ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tent-pole Programming
In broadcast programming and motion pictures, a tent-pole or tentpole is a program or film that supports the financial performance of a film studio or television network. It is an analogy for the way a strong central pole provides a stable structure to a tent. A tent-pole film may be expected to support the sale of tie-in merchandise. Types In the film industry, ''tent-poles'' are sometimes widely released initial offerings in a string of releases and are expected by studios to turn a profit in a short period of time. Such programming is often accompanied by larger budgets and heavy promotion. A tentpole movie, for example, is a film that is expected to support a wide range of ancillary tie-in products such as toys and games. Examples An example of this strategy in television is to schedule a popular television program alongside new or unknown programming, in an attempt to keep audience viewers watching after the flagship program is over; a prominent example is the long-running ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
December Bride
''December Bride'' is an American sitcom that aired on the CBS television network from 1954 to 1959. It was adapted from the original CBS radio network series of the same name that aired from June 1952 through September 1953. Overview ''December Bride'' centered on the adventures of Lily Ruskin, a spry widow played by Spring Byington. Ruskin was not, in fact, a "December" bride (married late in life) but she very much desired to become one, if the right man were to come along. Aiding Lily in her search for this prospective suitor were her daughter, Ruth Henshaw (Frances Rafferty), her son-in-law, Matt Henshaw (Dean Miller), and her close friend Hilda Crocker (character actress Verna Felton). A next-door neighbor, insurance agent Pete Porter (Harry Morgan), frequently appeared. Married miserably, according to his constant complaints about his unseen wife, Gladys, Pete despised his own mother-in-law and envied Matt's happy relationship with Lily. The pilot episode premiered on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michael Dann
Michael Harold Dann (September 11, 1921 – May 27, 2016) was an American television executive. Dann was vice president of programming at CBS from 1963 to 1970, having worked there since leaving NBC in the late 1950s. He took a pragmatic approach to programming, opting not to enforce a personal vision for the network other than to try to get more viewers without regard to key demographics. To this effect, he commissioned a number of rural sitcoms for the network (a format he personally hated) and, in 1967, canceled all of the network's profitable, but low-rated, game shows. He believed in the notions of hammocking and tent-pole programming, in which a new or struggling sitcom could be made more successful by putting more successful shows before and after it. Many of Dann's approaches to programming would be reversed when Fred Silverman replaced Dann in 1970; Silverman orchestrated the "rural purge" and took the network into a sleeker, more urban-oriented direction. After leaving ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The X Factor (British TV Series)
''The X Factor'' is a British reality television music competition, created by Simon Cowell. Premiering on 4 September 2004, it was produced by Fremantle's Thames and Cowell's production company Syco Entertainment for ITV, as well as simulcast on Virgin Media One in Ireland. The programme ran for around 445 episodes across fifteen series, each one primarily broadcast late in the year, until its final episode in December 2018. All episodes were presented by Dermot O'Leary, with some exceptions: the first three series were hosted by Kate Thornton; while Caroline Flack and Olly Murs hosted the show for the twelfth series. Each year of the competition saw contestants of all ages and backgrounds auditioning for a place, in hopes of proving that they had singing talent. Auditionees attempted to do so before a panel of judges, each selected for their background in the music industry these have included Cowell, Louis Walsh, Sharon Osbourne, Dannii Minogue, Cheryl, Gary Barlow, Tulis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Game Show
A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed by a game show host, host, sharing the rules of the program as well as commentating and narrating where necessary. The history of game shows dates back to the invention of television as a medium. On most game shows, contestants either have to answer questions or solve puzzles, typically to win either money or prizes. Game shows often reward players with prizes such as cash, trips and goods and services provided by the show's sponsor. History 1930s–1950s Game shows began to appear on radio and television in the late 1930s. The first television game show, ''Spelling Bee (game show), Spelling Bee'', as well as the first radio game show, ''Information Please'', were both broadcast in 1938; the first major success in the game show genre was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Event Television
Event television (sometimes used in verb form as the buzzword "eventize") is a television network marketing concept which arose in the early 2010s and is characterized by a shift in priorities towards enticing audiences to watch programming immediately as it is broadcast. This is largely in response to the tendency of modern audiences to time shift programming ( DVR) or view using on-demand streaming services, which has produced a steady decline in live viewership ratings. Criteria Live episodes have long been a staple of television programming, but the shift towards event television has greatly accelerated development of new styles of "DVR-proof" programming and new methods of marketing in response to the growth of these new technologies. Networks are focusing on more live entertainment and investing into more sports programming, which are less attractive to DVR users, but excite and engage live viewers. Scripted programs have adopted the strategy as well, by making more fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Red Or Black?
''Red or Black?'' is a British television game show which was broadcast on ITV between 3 September 2011 and 29 September 2012. In each round, contestants choose red or black, with those that choose the incorrect colour being eliminated. During the first series, four finalists guessed the colour correctly in the final round and became millionaires. Over 100,000 members of the public applied to be on the show, with the numbers being reduced down to a different final eight contestants per live show each night for seven nights. Whilst most rounds varied, there were two standard rounds in each live final: "Duel" where the final two contestants went head to head, and the final round where the winner chose a colour on a giant wheel similar to that used in roulette. Celebrities including Jedward, David Hasselhoff and One Direction were involved in the rounds of the show where contestants must choose either red or black in order to pass to the next round, while the show was filmed at loca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Guardian Media Group, owned by the Scott Trust. The trust was created in 1936 to "secure the financial and editorial independence of ''The Guardian'' in perpetuity and to safeguard the journalistic freedom and liberal values of ''The Guardian'' free from commercial or political interference". The trust was converted into a limited company in 2008, with a constitution written so as to maintain for ''The Guardian'' the same protections as were built into the structure of the Scott Trust by its creators. Profits are reinvested in journalism rather than distributed to owners or shareholders. It is considered a newspaper of record in the UK. The editor-in-chief Katharine Viner succeeded Alan Rusbridger in 2015. Since 2018, the paper's main news ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Spy
Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, films, music and show business to a global audience. As well as breaking news, in-depth features, reviews and editorial explainers, the site also features the DS Forum. History digiNews (1999) In early January 1999, Iain Chapman launched the digiNEWS website, providing news, rumours and information on Sky's new digital satellite platform SkyDigital. At the same time, Chris Butcher launched the ONfaq website, offering similar news and information on the UK's new digital terrestrial platform ONdigital. Both sites proved to be popular, attracting a lot of attention from visitors eager for more news about these rapidly developing TV platforms. Very soon Chapman and Butcher discussed the idea of a merger of the two sites, to create the digiN ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen Ratings
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings. NMR began as a division of ACNielsen, a 1923-founded marketing research firm. In 1996, NMR was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007. History The Nielsen TV Ratings have been produced in the U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Liverpool Echo
The ''Liverpool Echo'' is a newspaper published by Trinity Mirror North West & North Wales – a subsidiary company of Reach plc and is based in St Paul's Square, Liverpool, Merseyside, England. It is published Monday to Sunday, and is Liverpool's daily newspaper. Until 13 January 2012 it had a sister morning paper, the ''Liverpool Daily Post''. It has an average daily circulation (Jul – Dec 2021) of 23,414. Historically the newspaper was published by the Liverpool Daily Post & Echo Ltd. Its office is in St Paul's Square Liverpool, having downsized from Old Hall Street in March 2018. The editor is Maria Breslin. In 1879 the ''Liverpool Echo'' was published as a cheaper sister paper to the ''Liverpool Daily Post''. From its inception until 1917 the newspaper cost a halfpenny. It is now 85p Monday to Friday, £1.20 on Saturday and 90p on Sunday. The limited company expanded internationally and in 1985 was restructured as Trinity International Holdings Plc. The two original ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
