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Hyper-casual Game
A hyper-casual game is a mobile video game which is easy-to-play, and usually free-to-play; they also feature very minimalistic user interfaces. Popularized in 2017 by game makers such as Kwalee, Ketchapp and Voodoo, these games can be quickly played after downloading, usually without any tutorial or instructions. They also often use a 2D design with a simple color scheme, easy mechanics adding to their simplicity. Usually featuring infinite looped mechanics, hyper-casual games are playable for an infinite amount of time, leading to their addictive nature. Some argue hyper-casuals are a business model, rather than a genre. These games are often played while multitasking, which is why their simple user interface is essential. Because of the lack of a robust in-game economy and free download cost of most hyper-causal games, revenue is mostly generated from ads. Most of these ads come in the form of: * Rewarded videos (when these ad videos are watched, the player is rewarded with e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Game
A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone (feature phone or smartphone), tablet, PDA to handheld game console, portable media player or graphing calculator, with and without network availability. The earliest known game on a mobile phone was a Tetris variant on the Hagenuk MT-2000 device from 1994. In 1997, Nokia launched ''Snake''. Snake, which was pre-installed in most mobile devices manufactured by Nokia, has since become one of the most played games and is found on more than 350 million devices worldwide. A variant of the ''Snake'' game for the Nokia 6110, using the infrared port, was also the first two-player game for mobile phones. Today, mobile games are usually downloaded from an app store but in some cases are also preloaded in the handheld devices by the OEM or by the mobile operator when purchased, via infrar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Free-to-play
Free-to-play (F2P or FtP) video games are games that give players access to a significant portion of their content without paying or do not require paying to continue playing. Free-to-play is distinct from traditional commercial software, which requires a payment before using the game or service. It is also separate from freeware games, which are entirely costless. Free-to-play's model is sometimes derisively referred to as free-to-start due to not being entirely free. Free to play games have also been widely criticized as “pay-to-win”— that is, that players can generally pay to obtain competitive or power advantages over other players. There are several kinds of free-to-play business models. The most common is based on the freemium software model, in which users are granted access to a fully functional game but are incentivised to pay microtransactions to access additional content. Sometimes the content is entirely blocked without payment; other times it requires immens ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
User Interface
In the industrial design field of human–computer interaction, a user interface (UI) is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine from the human end, while the machine simultaneously feeds back information that aids the operators' decision-making process. Examples of this broad concept of user interfaces include the interactive aspects of computer operating systems, hand tools, heavy machinery operator controls and process controls. The design considerations applicable when creating user interfaces are related to, or involve such disciplines as, ergonomics and psychology. Generally, the goal of user interface design is to produce a user interface that makes it easy, efficient, and enjoyable (user-friendly) to operate a machine in the way which produces the desired result (i.e. maximum usability). This generally means that the operator needs to provide minimal input ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kwalee
Kwalee Ltd. is a British video game developer and publisher. The company was founded in May 2011 by David Darling, co-founder and former CEO of Codemasters who is hailed as one of the 'founding fathers' of the UK games industry. The company publishes games on mobile, PC and console platforms. It is known for its hypercasual games for iOS and Android devices, with a large internal development studio helping the company to more than 700 million game downloads in total. Based in Leamington Spa in the county of Warwickshire, Kwalee is one of the several companies that make up the Leamington Spa video gaming cluster. As of 2022, the company also has offices in Bangalore, Beijing and Portugal. Kwalee employs over 180 technical, marketing, publishing and administrative staff in its offices, including Andrew Graham (designer and programmer of ''Micro Machines'') and COO Jason Falcus (programmer of ''NBA Jam''). In 2020, the company began to publish PC and console games with Max Everi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ketchapp
Ketchapp SARL is a French video game publisher based in Paris, specializing in the mobile games market. Founded in 2014 by brothers Antoine and Michel Morcos, the company first came into the public eye later that year, through its port of the open-source game '' 2048''. Ketchapp has been accused of cloning popular casual games by other developers. When Ketchapp was acquired by Ubisoft in September 2016, the company had more than 700 million downloads across their portfolio of games. History Ketchapp was founded by brothers Antoine and Michel Morcos in 2014 in Paris. In March 2014, the company cloned Gabriele Cirulli's open-source puzzle game '' 2048'' and published it as an iOS app, with advertising and in-app purchases. It eventually reached the top of the iOS App Store charts. Ketchapp became successful by adapting ideas from other popular apps, with many of its releases being variations on existing games, such as reworking the popular 2013 game ''Flappy Bird'' as ''Run Bi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Voodoo (company)
Voodoo SAS (also referred to as Voodoo.io) is a French video game developer and publisher based in Paris. The company was founded in 2013 by Alexandre Yazdi and Laurent Ritter. Voodoo's games, predominantly free-to-play "hyper-casual games", have been collectively downloaded 5 billion times as of May 2021. The company has been criticised for cloning other games. History Voodoo was founded in 2013 by Alexandre Yazdi and Laurent Ritter. They had been friends since high school and had previously founded Studio Cadet in 2012, a services company for websites and mobile applications. Yazdi became the chief executive officer of Voodoo, while Gabriel Rivaud acted as the vice-president of games. According to Rivaud, the company was in turmoil for its first four years in operation and opted to change its business strategy thereafter. Using data it gathered from its previous games, the company designed its newer games to attract more players. Using the Unity game engine, Voodoo tes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Banner Ads
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement. Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for advertisement campaigns may be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flappy Bird
''Flappy Bird'' is a mobile game developed by the Vietnamese video game artist and programmer Dong Nguyen ( vi, Nguyễn Hà Đông), under his game development company .Gears. The game is a side-scroller where the player controls a bird, attempting to fly between columns of green pipes without hitting them. Nguyen created the game over the period of several days, using a bird protagonist that he had designed for a cancelled game in 2012. The game was released in May 2013 but received a sudden spike in popularity in early 2014 and became a sleeper hit. ''Flappy Bird'' received poor reviews from some critics, who criticized its high level of difficulty and alleged plagiarism in graphics and game mechanics, while other reviewers found it addictive. At the end of January 2014, it was the most downloaded free game in the App Store for iOS. During this period, its developer said that ''Flappy Bird'' was earning $50,000 a day from in-app advertisements as well as sales. ''Flappy Bird' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Play Store
Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating system and its derivatives, as well as ChromeOS, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google. Google Play has also served as a digital media store, offering games, music, books, movies, and television programs. Content that has been purchased on Google Play Movies & TV and Google Play Books can be accessed on a web browser and through the Android and iOS apps. Applications are available through Google Play either for free or at a cost. They can be downloaded directly on an Android device through the proprietary Google Play Store mobile app or by deploying the application to a device from the Google Play website. Applications utilizing the hardwar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
App Store (iOS)
The App Store is an app store platform, developed and maintained by Apple Inc., for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS Software Development Kit. Apps can be downloaded on the iPhone, iPod Touch, or the iPad, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps. The App Store was opened on July 10, 2008, with an initial 500 applications available. The number of apps peaked at around 2.2 million in 2017, but declined slightly over the next few years as Apple began a process to remove old or 32-bit apps that do not function as intended or that do not follow current app guidelines. , the store features more than 1.8 million apps. While Apple touts the role of the App Store in creating new jobs in the "app economy" and claims to have paid over $155 billion to developers, the App Store has also attrac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ubisoft
Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Assassin's Creed'', ''Far Cry'', ''For Honor'', '' Just Dance'', '' Prince of Persia'', ''Rabbids'', ''Rayman'', ''Tom Clancy's'', and ''Watch Dogs''. History Origins and first decade (1986–1996) By the 1980s, the Guillemot family had established themselves as a support business for farmers in the Brittany province of France and other regions, including into the United Kingdom. The five sons of the family – Christian, Claude, Gérard, Michel, and Yves – helped with the company's sales, distribution, accounting, and management with their parents before university. All 5 gained business experience while at university, which they brought back to the family business after graduating. The brothers came up with the idea of diversification to sell other products of use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IronSource
ironSource Ltd. is an Israeli software company that focuses on developing technologies for app monetization and distribution, with its core products focused on the app economy. Among others, ironSource was chosen as one of the '20 hottest startups' in 2013 and was listed in the The Wall Street Journal, Wall Street Journal "Billion Dollar Startup Club". In September 2015, ironSource was named by the World Economic Forum as a Global Growth Company. ironSource has also been named one of the hottest pre-IPO tech companies by Business Insider, and one of Israel's most innovative companies by Fast Company. ironSource has over 1000 employees, with more than half dedicated to research and development. Headquartered in Tel Aviv, ironSource also has offices in New York City, New York, San Francisco, London, Beijing, Shenzhen, Tokyo, and Seoul. History Founded in 2010 in Tel Aviv, ironSource provides platforms and tools for application developers including analytics, user monetization, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
